Gilda Pushes Nano Air Conditioning Shoes&Nbsp; Create Channel Differentiation Mode

　　 Gilda At its autumn goods ordering meeting, the shoe company elaborated on two aspects of the evolution of its marketing channels: first, Gilda Shoes integrates the existing channel resources to move towards a differentiated path of channel construction; Secondly, Gilda Shoes' promotion of new upgraded nano functional air conditioning shoes with scientific and technological content has become the top priority of its marketing work.

2010 Gilda The marketing work of will carry out channel differentiation from the aspects of channel strategy, channel design, channel establishment, channel management, channel maintenance and channel innovation. According to Wang Shengrong, the general manager of Gilda Marketing Center, the 258 project implemented by Gilda in 2010, while achieving some gains, its growth over the same period is still far from the target. The sales from January to May only increased by 29.5% year on year. In the final analysis, it is mainly because of the lagging distribution channels and the phenomenon of product homogenization. Therefore, the channel differentiation construction through various integration has become a focus of the work of Gilda Shoes in the second half of the year.

In early June, at the award ceremony of the "Third Duanzhenji Leather and Footwear Industry Science and Technology Award", which can be called the Oscars of the shoe industry, Gilda Nano function Air conditioning shoes As an organic combination of high-tech and high-tech materials, shoes won the highest award. At this order meeting, Gilda showed the upgraded nano functional air conditioning shoes to dealers and agents from all over the country, which won the admiration of the people present. It is reported that, in order to improve the level of sales channels, the designer has specially selected soft and comfortable series, lightweight and comfortable series, gentleman series and business comfortable series of nano functional air conditioning shoes as Gilda's main products in autumn. It is not difficult to find that Gilda is moving towards functional and high-end product sales.