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China'S Footwear Industry Urgently Needs To Strengthen The Supply Chain Responsibility Management System

2011/11/10 13:07:00 13

Footwear Industry Needs To Strengthen Supply Chain

In the past few years, the Sudan red incident and the "dyeing steamed bread" incident involved well-known enterprises.

Despite the findings of the incident, the problems occurred mainly in the upstream suppliers' links, but they did great harm to the brands of these enterprises.

Similar events remind enterprises not only to pay attention to their own social responsibility, but also to pay attention to and control the social responsibility of the supply chain.


Because consumers buy the products of brand enterprises, and they will not care about the suppliers of raw materials and semi-finished products.

Once the damage happens, the most often is the brand enterprise.

With the deepening of social division of labor, it is not suitable for most companies to control the risk of supply chain by returning the whole industry chain.

Enterprises must manage and control risks through supply chain management to avoid the risk of supply chain extending to enterprises. Enterprises should not only do well the social responsibility in the enclosure, but also manage the social responsibility risks outside the enclosure.

Supply chain responsibility management is an important part of enterprise development strategy.


Western enterprises have also gone through a process of cognition. The sweatshops movement in the 90s of last century aroused the attention of all sectors to the social responsibility of supply chain. The boycott of Western consumers caused serious damage to the brand reputation and financial performance of related enterprises, and thus accelerated the importance of corporate social responsibility for suppliers.

At the beginning, when media exposed Nike's bad labor situation in Asian factories, Nike sports said it was only a buyer and could not be responsible for other enterprises' actions.

But ultimately, under the constant resistance of consumers, Nike realized that it is far from enough for enterprises to ensure social responsibility and ensure product quality alone.

Consumers buy Nike products instead of suppliers' parts, so all the problems ultimately point to Nike itself.

As a leader in the industry, Nike began to give up the excessive pursuit of low price procurement, providing space for the enterprises at the end of the supply chain, helping them improve their labor and environmental conditions, enabling suppliers to have the ability and willingness to change the existing mode of production, and gradually form a social responsibility belief.

The frequent occurrence of similar cases forced the Western business community to establish a sense of responsibility for supply chain.


Therefore, foreign enterprises, especially those traditional intensive footwear and garment enterprises, have been ahead of us in terms of supply chain responsibility.

They will make strict social responsibility requirements before selecting suppliers, and conduct detailed investigations and continuous checks on the production environment and employment situation of suppliers. Once any problems arise, they will take effective actions in time to avoid related risks.

After nearly twenty years of development, most Western brand enterprises have established a comprehensive supply chain responsibility management system.

From the development of the concept and system of supply chain responsibility in the west, it is also the progress of civilization and progress of society and consumers, which promotes the awareness and behavior of brand enterprises.


 
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