The Development Prospect Of Infant Clothing Can Not Be Ignored.

Chinese

In such a huge market, in recent years, China's children's clothing industry has also blowout development trend.

In 2011, NIKE, ADIDAS, BabyDior, D&, Gbaby, ARMANIJunior and other international brands extended their tentacles to children's wear areas, and opened their own brand franchise stores in major shopping malls of major cities.

At the same time, several well-known brands in China have expanded channels to try to tap the high-end market.

In the high-end children's clothing competition is in full swing, at the same time, the domestic three or four tier cities children's clothing market grab battle is also gradually white hot.

At present, the pattern of children's clothing market in China is roughly the same as that of domestic and foreign brand children's clothing, which accounts for half of the market share. 70% of the 50% market share that domestic manufacturers occupy is not brand status, and is distributed in a wide three or four line city.

This is an emerging market with rich consumption potential and high-speed development.

The major brand stores, combination counters, wholesale and retail polymorphisms coexist, forming a complex market layout of Chinese children's clothing.

According to a research report released by us consulting firm frost Sullivan, the total market size of China's infant clothing and cotton products and supplies reached 98 billion yuan in 2010, a double that of 2006.

Chinese consumers' demand for high-quality infant clothing and supplies is far from being met, and the market potential is huge. In the next five years, the industry will continue to maintain a strong momentum of development, and the annual growth rate will exceed 18%.

With the remarkable improvement of the Chinese consumption power and the multiple cares of the only child, the more and more businesses are aware of the enormous potential of this group.

At present, there are many brands of children's wear market in China, and the market is highly dispersed. The price difference is quite different from the brand of children's clothing abroad to some unknown brands of children's clothing in China, which meets the needs of parents of different income levels.

However, different high-end infant brands often focus on the fashion and diversity of clothing in order to get a place in the market, but they do not dig deep into the infant's physique and physiological characteristics.

According to a survey by frost Sullivan, most of the clothing brands currently designed for infants and young children are imported brands, with only a few ethnic brands such as rabbi and Li Ying Fang.

Most of the other brands are children's clothing brands, which are made up of Chinese children and children's clothing. Many of their infant clothing products are only children's size reduction.

How to seize the advantage of the first entrant in this new blue ocean will not only test the brand marketing ability of the production enterprise, but also test its industry experience and innovation ability.