Saturday'S Performance Turned Pale Yesterday.

< p > a few years ago, on Saturday, female a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > was loved by many female consumers.

But now, it seems that things are wrong.

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In the early summer of < p > May, Shenzhen was already hot and scorching. It was "a target=" _blank "href=" //www.sjfzxm.com/ "> dress < /a > shoes and socks season.

The reporter came to the Merlin store in Tianhong mall, and the crowd in the women's shoe area.

On Saturday's counters, there were few customers who came to try shoes and shoes. Most of them took a look at the two eyes and left.

Salesperson is not accustomed to such a scene or why, eyes cold, chatting, occasionally shout a few words, it seems that all this is not related to himself.

The neighboring BELLE counters are coming in to see shoes and try shoes because of their complete products.

The reporter stopped a lady who had just walked out of the counter on Saturday.

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< p > reporter: "how about shoes on Saturday, don't you like it?" < /p >

< p > Ms. Zhao: "as a rule, shoes are hard to wear, feet can feel very painful, and compared with other brands of shoes, they are not very stable, and often wear for less than half a year."

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"P > reporter:" is its price unattractive to you? "< /p >

< p > Ms. Zhao: "shoes on Saturday are not cheap at all, eight or nine hundred yuan a pair. If there is no discount, no one will buy it. Only when Tianhong makes such a" buy 200 to send 200 gold coupons "will it be considered.

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< p > reporter: "do you have shoes for Saturday on the Internet?" < /p >

< p > Ms. Zhao: "I bought it before, but I feel a lot of fake products on the Internet. I dare not buy it now. I'd rather try it at the store."

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Ms. P's remarks may have led to an important reason for the backlog of stock on Saturday, which was sold out and gradually abandoned by consumers.

To confirm this view, the reporter visited the mainstream business circle of Huaqiang North's Maoming department store and Shennan Tianhong randomly.

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< p > or online shopping as a new sales channel can also prove the influence of a brand from the side.

Last year, during the "double eleven" period, Taobao and Tmall launched a massive promotional campaign. Almost all consumer brands were involved.

In this bustling war, all brands exert their talents to attract customers, because of this, we can see the influence of each brand.

Reporters from related channels won last year's "double eleven" period of women's shoes sales list.

Data show that Daphne, BELLE, red dragonfly, Comar Nick, Yi Kang, Zhuoshi Ni, interest, camel, eschen, Ginis entered the top ten list of pactions.

On Saturday, the top ten did not enter the competition. Obviously, the famous brands have become almost the same.

As a sales champion, Daphne's turnover on the double eleven day was about 23 million 270 thousand yuan, which sold 134 thousand of the products, which was amazing.

The runner up was BELLE, which sold 17 million 200 thousand yuan and sold 78 thousand items.

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< p > after the listing, the performance declined year by year, < /p >

The first leg of "P > A women's shoes landed on the small board in 2009. Before the listing, the company's performance was highly developed. However, the year of listing was the watershed, and net profit began to decline after 2009.

From 2010 to 2012, the year-on-year growth rate of net profit was -11.87%, -0.85% and -43.85% respectively.

From a quarterly report this year, net profit growth continued to decline, down 36.01% compared to the same period last year.

In other words, the company's performance has changed since it was launched in 2009.

Most of the annual reports of the company are attributed to the macroeconomic impact.

However, the reporter found that BELLE shoes, the leading woman in the shoe industry, has continued to grow.

Obviously, the company's explanation is hard to believe.

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< p > in terms of the performance of the two tier market, investors have already cast their votes on foot.

Data show that Saturday's stock price hit a new low in early December last year. This year, it has been hovering at 6 yuan / share for the most part. Compared with the issuing price of 18 yuan, it fell to 60%, and the investors involved in it were firmly locked up.

In contrast, BELLE International's share price has reached a record high this year. It seems that "the eyes of the masses are sharp".

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