Luxury Brand Value: Production Process And Materials
< p > luxury goods market is concerned only with a strict economic law, that is, the value of commodities depends on the necessary labor time of society, while the market niche and master's handicraft are the soul of luxury goods.
For a big bag, a Hermes on 3 days, a Dior for 5 days is the standard that the craftsmen strictly follow.
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< p > it is generally accepted that luxury goods embody their top value by craftsman craft, but luxuries are not equal to luxury goods. This circle only believes in hand-made hybridity and material authentic ancestry, just like every old classic luxury has a creative old mechanic.
On the other hand, this is doomed to be a niche field. In the small era, once the market expands, it will only bring the risk of turning over the boat. The dilution of the gas and the fashion status of the luxury goods are bound to waver, so everything has changed.
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< p > from a certain level, luxury is a metaphysical commodity, and many people confuse the concept of luxury goods and luxury goods.
Luxury is a kind of taste and service. Luxury goods only serve luxury goods. In this kingdom, the production process and materials are used to have the brand's true voice. The small era of the master craftsman determines the big market of the top luxury goods.
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< p > when consumers are spending money on such a handmade luxury product, they have the right to know where their money has been spent. Besides expensive materials, whether they are made by the master experts hired by the country of origin, the value of the brand is also there.
Alexander McQueen and Jean Paul Gaultier these two a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" brand are family tailors. It is unique that two of the top designers today have their own Custom Brands and naughty mannerisms, do not bend over the fashionable five meters, always adhere to the handmade customized route, only show their understanding of fashion and spiritual world through design, and quickly occupy the first-line array of luxury goods in the world.
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< p > standard of craftsmen: < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201308/21/20130821011904_sj.JPG "/" < < > >
< p > Lady Dior handbag: luxury production details < /p >
< p > number of craftsmen: 5 persons time: 72 - 120 hours < /p >
< p > rare and precious "a" target= "_blank" href= "//www.sjfzxm.com/" > leather < /a > from remote countries.
Dior workshop has always insisted on advanced and unique technology, entirely handmade.
Dior rare leather products are not only a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" accessories, but also masterpieces of ingenuity and ingenuity.
Dior rare leather has 135 different colors.
6 series of handbag styles, 5 professional craftsmen, a single handbag production takes 3~5 days.
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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201308/21/20130821011915_sj.JPG "/" < < > >
< p > Herm s: exclusive charm /p >
< p > number of craftsmen: 1 persons time: 72 hours < /p >
< p > a Hermes bag is made by the same craftsman, wearing a leather apron, with a cone and wax impregnated linen, and a needle for 3 days.
The magic weapon for Hermes to make bags is a ancestral needle called Double riding nails.
This kind of stitching can only be done by hand instead of by sewing machine.
Hermes's craftsmen were trained to be stunts.
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< p > Chanel 2.55 chain bag: complex workmanship < /p >
< p > number of craftsmen: 6 persons time: 10 hours < /p >
< p > Chanel 2.55 handbags are carefully designed from tailoring, attaching, sewing, cutting, splicing, mounting zippers, buttonholes, sewing buckles, finishing and packaging.
Each Chanel 2.55 handbag requires 6 workers to participate directly or indirectly, which takes 10 hours and can be completed by a total of 180 processes.
Before the start of production, it will take a week to produce standard samples and communicate with Kang Peng street.
Generally speaking, for a series with 30 to 40 orders, the prototype samples will be more than 200~300.
Perhaps this sincerity has touched countless beauties: the first lady of the United States Jackie Kennedy, movie star Romy Schneider, Nicole Kidman...
In the past 50 years, the elegant women of every era have loved Chanel 2.55, but Coco Chanel herself is the eternal spiritual idol of this classic handbag.
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< p > Bottega Veneta: seamless package /p <
< p > number of craftsmen: 2 persons time: 48 hours < /p >
When p < Cabat is woven, it should be supported by a wooden frame. The whole handbag has no seam.
This is the traditional process of Bottega Veneta. First, two pieces of leather should be glued together and cut into strips before being knitted by craftsmen. The whole project requires two skilled craftsmen to spend two days to complete.
This process requires about 4 times as much leather as ordinary handbags, and this Cabat needs the best 30 crocodile skin.
After the handbag is knitted, it will also be processed by manual batik, leaving a dark impression between the pads.
These craftsmen live in small towns all year long and are only obsessed with their craft. Many of them have never been abroad or even have passports. They do not know how many people in the world are crazy about their work.
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< p > Gucci (Gucci) bamboo bag: knife drill fire bake < /p >.
< p > number of craftsmen: 3 persons time: 13 hours < /p >
< p > bamboo knob is not easy to make. It is necessary to heat the bamboo on the fire and then bend it by hand.
Only the intensity is perfect, the radian can be perfect, so every Bamboo Bag handle is different.
A package process takes 13 hours.
Sticky bags of glue are also natural, extracted from a unique beetle in Southeast Asia.
At the end of the day, this exquisite workmanship has finally made people understand the luxury value of this bag.
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< p > Luo Wei (Loewe) handbag: superb technology creates eternal classic < /p >.
< p > number of craftsmen: 4 persons time: 6.5 hours < /p >
< p > making a Amazona handbag costs a total of 61 leather to make.
These top leather products used to make Amazona are carefully selected from 5% of the world's tanneries, and a three selection procedure ensures no blemishes.
The 61 pieces of leather must be flawless, and the craftsmen could finish a classic Amazona handbag after 6.5 hours of manual craftwork.
In the whole production process, a total of 4 experienced craftsmen are required to divide, prepare, cut, sew and assemble four processes.
The four process is made by a special person in every field. The excellent technical nature makes this elegant unlined handbag a timeless classic and a guarantee of Loewe's excellent quality.
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