Shenyin Wanguo: Home Textile Replenishment Stock Market Is More Definite

< p > week review: 1. Industry view: 1. In 2013 1-12, the retail sales of 50 key large retail enterprises increased 9.5% over the same period last year, and the growth rate dropped 0.8 percentage points over the previous year. < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing category /a > sales volume grew 4.1% year on year, December sales of clothing sales increased 2.5% over the same period last year. "Policy", "rush to buy", "promotion" and "transformation" are four major themes of the year's sales. 2. In 2013 1-12, China's textile and clothing exports grew by 11.4% over the same period last year, reaching a high level of nearly six years. < /p >
< p > > Company tracking: 1. Shanghai Jahwa tracking: We investigated Shanghai Jia Hua last week. After taking office, the new chairman has carried out in-depth communication with internal executives. Now he is gradually familiar with the brand operation structure of the company. From the grand strategy, he will focus on core brands such as Liushen and Herborist in the future, and strengthen the standardized management system. From our understanding of the situation, the franchisee's initiative has been restored to the new chairman. By the end of, sales of Herborist had been revived. Tai Chi Dan's promotion effect was good. It is expected that it has been rolled out in 1400 shops. (2) research on Luo Lai home textile: from the year-end terminal sales, we expect the whole camp to have a high single digit growth. However, as the franchisee is more cautious in the second half of the year when the terminal is slowing down, there is a certain decline in the shipment of the franchising channel. We expect that the annual revenue will be slightly slippery. From the current situation, the franchisee after 1 years of inventory clearance, the overall inventory is at a low level, reaching the 2014 revenue growth of 10% will be a big probability event. The eleven LOVO brand of the electricity supplier has been launched, and its position in the major e-commerce platforms has been greatly improved. In the future, the brand segmentation and reputation of LOVO will be focused on. Third, inquiries about "expensive bird new stock": the company is a popular sports leisure brand rooted in the three or four line market. The main composition of income is sportswear and sports shoes sales. As a medium-sized sports shoes Brand Company, there is a high risk of net interest rate and peer ratio. If the profit forecast can be achieved, it is recommended to make an inquiry of 8.8-11.1 yuan. The company is the leading lady's shoe upper leather in China, engaged in R & D, production and sale of leather tanning products. The company adheres to the high quality products, adopts direct selling as the main form, and continues to develop and sell the "deep plough + development" sales mode. The two purchasing modes reduce the uncertainty brought by the fluctuation of raw material prices. Future Ltd will continue to focus resources on the upstream of the cowhide. It is estimated that EPS1.7 yuan will be given 12-15 times valuation in 2014, and it is recommended that the inquiry interval be 20.5-25.6 yuan. The results of the Pathfinder express: the company expects to achieve 1 billion 450 million yuan in 2013, an increase of 30.7% over the same period last year, and a net profit of 250 million yuan, an increase of 47.6% over the same period last year. The performance of China Textile shares is expected to increase: the net profit of 2013 is expected to increase by more than 80% over the same period. < /p >
< p > last week, < a href= "//www.sjfzxm.com/news/index_c.asp" > textile and clothing > /a > plate is weaker than the market. Textile and apparel index fell 6.64% last week, down 2.65% from the Shen Wan A index. Among them, the textile manufacturing index fell 5.92%, relative to Shen Wan A index fell 1.93%; clothing home textile index fell 7.38%, relative to Shen Wan A index fell 3.39%. < /p >
< p > industry basic data: last week, cotton prices were mixed and prices of chemical fiber mixed with each other: domestic 328 spot spot fell 0.01% to 19534 yuan / ton, Zheng cotton main contract rose 1.6% to 19625 yuan / ton. PET staple fell 0.8% to 9860 yuan / ton, viscose staple fell 0.6% to 12400 yuan / ton, nylon yarn rose 0.5% to 19400 yuan / ton. < /p >
< p > our point of view: from the 50 data in December, although 2.5% growth is still in the doldrums, we have been paying attention to the replenishment of textile and apparel in early 14 in the second half of 13. From the tracking of the winter sales situation, the recent four seasons of the cold weather may have a certain impact on the sale of the terminal. In the molecular industry, < a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear > /a > pressure is still greater, the weather sensitivity of leisure is larger, and the replenishment of domestic textiles is more definite. We can focus on the home textiles, the American dress, the Semir dress and the fuanna. Both executives' holdings of stocks have shown confidence in their future development. < /p >