The Forty-Fifth "Hongkong Fashion Festival Autumn Winter Series" And The 12 "Hongkong International Fashion Collection" Ended.

< p > > the forty-fifth "a" href= "//www.sjfzxm.com/news/index_c.asp" > Hongkong Fashion Festival "/a > autumn and winter series" and the 12 "Hongkong international fashion collection" were organized by the < a href= "//www.sjfzxm.com/news/index_c.asp" > the Hongkong trade development board (Hongkong Trade Development Council). The closing ceremony of the 12 "Hongkong international fashion collection" was completed recently. The exhibition in four days (13 to 16 days) was held at the Hongkong Convention and Exhibition Center, attracting nearly 38000 buyers from 92 countries and regions. During the two fashion shows, more than 60 events were held, including a number of fashion shows, designers' sharing sessions and seminars. More than 21000 people participated. < /p >
< p > Zhou Qiliang, vice president of Hongkong TDC, pointed out that buyers mainly came from China, Japan, the United States and Taiwan. The number of buyers in traditional markets such as Australia, Singapore, Spain and Canada all recorded double-digit increases, reflecting the optimism of fashion buyers in these traditional markets. In emerging markets, buyers in Philippines, Indonesia, Thailand and Turkey also recorded double-digit growth. < /p >
< p > two > a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion Show < /a > nearly 1850 exhibitors from 29 countries and regions. The conference has created more business opportunities for exhibitors. 116 buyers from 43 countries and regions have been arranged, and over 5700 buyers from nearly 4000 companies have come to visit the two exhibition. Large organizations such as Bossini, Club Monaco, DKSH (Thailand) Ltd, Fossil Asia Pacific Ltd, Li & amp; Li, etc. have also been represented by purchasing representatives. < /p >
< p > < strong > the ideal platform for pushing new products < /strong > < /p >
< p > Hongkong manufacturer Changjiang Garments Co., Ltd. mainly produces sportswear. Its target customers are medium to high-end brands. It has more than 50 years' history in Hong Kong. Luo Dewei, general manager of the company, said that the fashion festival is an ideal platform for them to push new products. During the exhibition, the company launched a series of sportswear clothes made with brand-new manufacturing technology, so as to attract more buyers. "The four day exhibition period is ideal, and I have met buyers from Australia, Europe, Japan, Mexico, Middle East and New Zealand." < /p >
Xie Zhaomin, managing director of group P > 2%, said that this year's fashion show will be held on the fashion festival platform and a new series will be released. "Fashion show has attracted many fashion people and industry leaders to help us find partners. We are satisfied with the results of this year and have planned to participate in the exhibition next year. " < /p >
< p > < strong > local designers enter the overseas market springboard < /strong > /p >
< p > Hongkong designer Don Cheng established its own brand in 2010. Its production style is bold and exaggerated, and its handbags and accessories are made of amphibole. During the exhibition, buyers from emerging markets were welcomed. He pointed out that the buyers of fashion festivals are very extensive. They will not only advocate big brands, but also hope to find a unique design. "Fashion Festival let me know buyers from Asia, Europe and the Middle East, and provide excellent exposure opportunities for my products. Besides, the conference also gives me some suggestions to popularize products to the global market. I will certainly participate in the next fashion festival." < /p >
< p > < strong > "small batch purchase area" welcomed by emerging market buyers < /strong > < /p >
< p > this year's "small batch procurement area". More than 120 suppliers supplied nearly 1500 high-quality products. The four day exhibition attracted more than 6500 visiting families and visited over 13000 trade links. Indonesia buyer PT Sinar Mandiri Utama founder Detty Wulandari has participated in the "Hongkong Fashion Festival autumn and winter series" for the first time this year. She runs the "fast sales outlets", which focuses on men and women casual wear for 7 days as a selling period, providing local and international brands in Indonesia. As the company is still in its infancy, she likes to see the "small batch procurement area" set up by the exhibition, so that she can introduce the mid-range brand into the Indonesia market in small quantities and test the water temperature. < /p >
< p > > strong > tidal current event: Hong Kong In Fashion < /strong > /p >
< p > in order to encourage Hong Kong citizens to enjoy the fashionable January, the Hongkong Trade Development Council held the "Hong Kong in Fashion" again this year. With the theme of "Love in Red", it collaborates with 52 partners, including well-known fashion brands, shopping malls, coffee shops and restaurants. It has held nearly 50 public activities in over 170 locations, including the fashion street shooting competition, free shopping mall image design and professional photography service, "charm stage" fashion show, fashion accessories production and makeup demonstration, fashion show and Coffee x Fashion classroom. A number of activities attracted more than 5000 participants. < /p >