Two Elements Of Clothing Store Location

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Store location is a long-term investment, which is related to the future of P business development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

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< p > for a < a href= "//www.sjfzxm.com/news/index_c.asp" > Enterprise < /a >, the newly selected shop site should have certain commercial development potential and have competitive advantage in this area, so as to ensure that it will be profitable in a certain period of time.

For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each chain store by taking advantage of the time difference between the 3 months after the purchase of goods, and purchased the land with lower land price in the non-commercial center, built commercial facilities and other real estate, and then sold the real estate to earn the difference after the development of the business and the increase of the land price.

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< p > < strong > 2, clothing store's attention matters. The target customer group of any scale should be satisfied with customers' needs as far as any supermarket is concerned. < /strong > < /p >

< p > every dot should have a certain scale of < a href= "//www.sjfzxm.com/news/index_c.asp" > target customer < /a >, which is an important condition to ensure its operation to a certain scale.

The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.

As a result, it is not likely to have a wide mobile customer group like a large department store or a professional large household electrical appliance store, which can only rely mainly on the service of a certain scale of target consumer groups to obtain more stable sales revenue.

Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

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< p > but for any shop, the target group of customers always changes.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

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< p > for example, municipal planning in a certain area to build a residential area, at the beginning of the establishment of residential areas, residents are few. With the continuous improvement and development of residential facilities and other supporting facilities, residents will also increase day by day. Obviously, it is inevitable to set up chain stores in such areas.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

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