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Traditional Clothing Enterprises Should Pay Attention To The Development Of Electricity Providers.

2014/8/5 16:45:00 40

Traditional Clothing Clothing Enterprises E-Commerce Brand

here, the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank". 
 focus on quality and influence of marketing positioning 
 in the face of competition, many vertical clothing business operators have launched a "low price card" to gather popularity in a short time. But if the brand chooses a paranoid marketing positioning, the repeat purchase rate of vertical clothing business operators will be difficult to get out of a sustained high position. 
 clothing platform supplier is a reverse textbook on the road of marketing positioning. It caters to the public's pursuit of low price but neglects the brand and quality of clothing, leading to its stalemate. Especially in the middle of October last year, all customers were trapped in the "debt collection gate", capital chain breakage, supplier debt collection "big play", "layoffs" and pressure from investors. After a series of struggles, van guest announced that he would abandon the platform route, return to the brand strategy, throw away the turnover, the marketing scale and gross margin, and turn to the design and quality of products, and pursue profit and zero inventory. 
 compared with customers who focus on low price and ignore brand marketing positioning, YOUNGOR, which focuses on quality and influence, clearly sees the overall development of clothing business. After 4 years of precipitation, in April 2013, YOUNGOR launched the electricity supplier again, with the help of the third party to provide the building and operation of flagship store, focusing on internal training, integrated marketing, ERP and other aspects of services, including Tmall, Jingdong and other major e-commerce platforms, pushing YOUNGOR brand and its fashion men's wear GY brand. 
 the trend of market development is steadily expanding. 
 clothing category has occupied a major share in the online shopping market. From the data comparison analysis in recent years, we can see that although the volume of clothing online shopping continues to slow down, it is also a sign of the trend of the development of clothing e-commerce. In the next few years, the overall scale of clothing business will steadily expand and occupy the absolute share of China's online shopping market. 
 the rapid development of mobile electronics /p >
 with the popularity of mobile devices, the commercial era of 3G has arrived. Wireless and traditional e-commerce enterprises have been testing water mobile providers. Mobile e-commerce has been developing rapidly. By 2013, the scale of China Mobile e-commerce transactions has reached 232 billion 500 million yuan, up 141% over the same period last year. At the same time, clothing e-commerce will also continue to expand and divert channels in mobile terminals. 
 strengthening self integrity construction /p >
 > a href= "//www.sjfzxm.com/news/index_s.asp" > online shopping > /a > deep into life, the third party electronic payment scale has increased significantly, and transaction norms, information security and other issues have been constantly highlighted. Clothing business operators will strengthen their "integrity" construction, create a transparent and secure online shopping environment for consumers, and increase user stickiness. 
 "store" and "electricity" complement each other 
 traditional clothing enterprises rely on innovation and development. Clothing operators can not do without brand and quality. Both must survive and develop. Online and offline integration is an inevitable trend. The reason why the traditional clothing brand has made a sudden rise is that the quality and influence of traditional clothing brands are deeply rooted in the hearts of the people, guiding the choice of online shopping users. In addition, with the deepening of the concept of "user experience", the electricity supplier needs to develop the image and enhance the image project. Offline trial and online ordering will become an important trend of the future development of clothing business. 
 focus on quality and influence of marketing positioning 
 in the face of competition, many vertical clothing business operators have launched a "low price card" to gather popularity in a short time. But if the brand chooses a paranoid marketing positioning, the repeat purchase rate of vertical clothing business operators will be difficult to get out of a sustained high position. 
 clothing platform supplier is a reverse textbook on the road of marketing positioning. It caters to the public's pursuit of low price but neglects the brand and quality of clothing, leading to its stalemate. Especially in the middle of October last year, all customers were trapped in the "debt collection gate", capital chain breakage, supplier debt collection "big play", "layoffs" and pressure from investors. After a series of struggles, van guest announced that he would abandon the platform route, return to the brand strategy, throw away the turnover, the marketing scale and gross margin, and turn to the design and quality of products, and pursue profit and zero inventory. 
 compared with customers who focus on low price and ignore brand marketing positioning, YOUNGOR, which focuses on quality and influence, clearly sees the overall development of clothing business. After 4 years of precipitation, in April 2013, YOUNGOR launched the electricity supplier again, with the help of the third party to provide the building and operation of flagship store, focusing on internal training, integrated marketing, ERP and other aspects of services, including Tmall, Jingdong and other major e-commerce platforms, pushing YOUNGOR brand and its fashion men's wear GY brand. 
 the trend of market development is steadily expanding. 
 clothing category has occupied a major share in the online shopping market. From the data comparison analysis in recent years, we can see that although the volume of clothing online shopping continues to slow down, it is also a sign of the trend of the development of clothing e-commerce. In the next few years, the overall scale of clothing business will steadily expand and occupy the absolute share of China's online shopping market. 
 the rapid development of mobile electronics /p >
 with the popularity of mobile devices, the commercial era of 3G has arrived. Wireless and traditional e-commerce enterprises have been testing water mobile providers. Mobile e-commerce has been developing rapidly. By 2013, the scale of China Mobile e-commerce transactions has reached 232 billion 500 million yuan, up 141% over the same period last year. At the same time, clothing e-commerce will also continue to expand and divert channels in mobile terminals. 
 strengthening self integrity construction /p >
 > online shopping goes deep into life, the third party electronic payment scale has increased significantly, and transaction norms, information security and other issues have been constantly highlighted. Clothing business operators will strengthen their "integrity" construction, create a transparent and secure online shopping environment for consumers, and increase user stickiness. 
 "store" and "electricity" complement each other 
 traditional a href= "//www.sjfzxm.com/news/index_c.asp" > garment enterprises < /a > rely on innovation and development. Clothing business can not be separated from brand and quality. Both must survive and develop. Online and offline integration is an inevitable trend. The reason why the traditional clothing brand has made a sudden rise is that the quality and influence of traditional clothing brands are deeply rooted in the hearts of the people, guiding the choice of online shopping users. In addition, with the deepening of the concept of "user experience", the electricity supplier needs to develop the image and enhance the image project. Offline trial and online ordering will become an important trend of the future development of clothing business.