The Original Factory For Women'S Wear Has A "Base Camp".

"China has 1 billion 300 million people, and 1 clothes per person come from" Sijiqing. "

This figure reflects the influence of Sijiqing's clothing market.

Today, at the core of Sijiqing, Hangzhou, there is another nine day women's clothing building supporting the dream of Chinese fashion development.

What kind of building is this? What kind of foundation does it have to become the cradle of the original designer? How will it upgrade and open up a new world of the "O2O" sales model of the clothing industry?

The facilities in the building are different from those in shopping malls.

When reporters went to camp on the nine day women's wear mansion, the workers were still carrying out the final decoration, but in legend, the "tall upper" facilities had already begun to appear.

This mysterious building has opened up a new business mode: combining online and offline, and doing wholesale business and sales center base.

Once entering the building, the first feeling for people is "pparent and spacious", the magnificent and hollowing of the super high avant garde, the super large public space, the vivid and colorful design of the environment, and the whole decoration style is like a department store.

The second feeling is "convenience".

There are many large passageways in the building. In addition to 2 escalators on each floor, 2 Silent sightseeing elevators and 4 standard freight elevators, there is a slow ramp of 20 meters across each layer, which diverts passengers and goods, and each floor can be directly connected to the ground.

On the third floor to the four floor, the base laid out a rainbow ramp of 2 meters wide and 5 wide, which is beautiful and practical.

"Slow and convenient ramps can either leave or pport.

The contractor can directly throw the package up, and the circulation will be faster. "

In the nine day, the manager of the women's clothing building department explained the original intention of the design. "From the 4 floor to the 1 floor, it may take half an hour to get an elevator in the other shopping arcade, but there is no need to wait and go any time. The merchants on the four floor and the third floor have the feeling of being on the first floor, which greatly improves the operational efficiency."

In addition to the unique elevator circulation design and rational humanization layout, the third sense of the reporter's deep feeling is "fashion".

It is not simply "clothes hanging on the wall". Under the online and offline wholesale center base, shops are well decorated and have a distinct style. At first glance, they think they have entered the street fashion shop.

Meng manager revealed that the building really had "high standards and strict requirements" in decoration. After the shops were designed, they had to hand in the examination and approval.

Not only that, the nine day women's clothing building also has a unique open hollow ceiling, like the Yintai City West, where the hollow glass zenith can be moved.

Working here, you will not feel "tired in the mall, tired every day", because here can also see the blue sky, white clouds, sunlight, breathe fresh air and feel light breeze.

There is also an air garden and an international standard T stand on the top of the four floor. There are green and green grass all over the place, and domestic and foreign businessmen and designers can hold various brand presentations and new product launches here.

ODM integrated shop hatches excellent original costume designer

Reporters learned that, on the nine day, the international women's wear building covers an area of about 10 thousand square meters, with a business area of 28 thousand square meters.

The main building is 10 stories, with 4 layers of podium, each with different positioning.

Among them, the first floor is mainly the supplier of electronic business. Through the "B2B" and "B2C" mode, it provides technology, avant-garde, fashion and humanized visual experience and procurement for the merchants. The two floor is boutique women's clothing, mainly foreign trade costumes. It brings together the Sijiqing and the national fine European and Korean women's clothing merchants, and will become the largest purchasing center for European and Korean women's clothing in Sijiqing. The third floor and the four floor are designer's original women's clothing, which mainly brings together businessmen with strong design ability, processing ability, factories and so on.

The 5 floor to the 9 floor is a large exhibition hall and office space.

Sijiqing business circle has been very mature. What is the purpose of opening such a nine day women's wear building in the core area of this business circle? He Ming, general manager of Zhejiang nine day International Garment City Co., Ltd., said: "the development goal of the nine day women's wear building is to nurture local designers and boost their own brands, so as to hatch domestic fashion designers with market prospect."

In other words, he hopes to build the nine day women's wear mansion into "professional ladies' capital" and become the "original women's clothing brand center" and "the cradle of fashion designers."

This development idea is very clear in Ho Ming's brain. He told reporters that through ODM's original clothing designer integration store, the creative design of T can be landed and marketed and branded, so as to open up market access for designer's brand growth, thus forming a one-stop clothing complex.

The so-called "ODM" is the abbreviation of "Original design manufacture" (original designer).

A manufacturer designs and manufactures products according to the specifications and requirements of another manufacturer.

It is reported that the ODM original costume designer integrated body of the nine day women's wear building, relying on a large number of excellent designers at home and abroad, brings together resources such as fashion, creativity, design and so on, with the "design service" + "manufacturing" precise matching mode of operation, provides a big platform for designers' creativity to seek market inspection.

It can be imagined that in the future, there will be many young designers of the domestic original fashion designers "inspiration", and in the direct test of the market, "connect with the local atmosphere", and finally produce a large number of excellent Chinese fashion designers.

The blueprint for the nine day women's wear building is to make Hangzhou a "famous international garment city with regional influence and popularity" and "incubator center for enterprise brand".

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Against this background, the nine day women's wear mansion relies on the nine day international and Sijiqing market groups and even the buyers of the well-known clothing market in the country to further develop the "O2O" business mode and open the new world of the "O2O" sales mode of the clothing industry.

Whether the electricity supplier or entity store, you can find your excellent source in this base.

"Simply speaking, it is to realize the online purchase and sale promotion platform and the diversified wholesale buying and selling platform under the offline entity propaganda."

He Ming said that this is a business ecology combining reality and virtual. The nine day women's wear building will close the distance between design and market with this new business mode, realize the combination of entity and network, help designers and small and medium-sized garment enterprises to achieve a win-win situation, and enhance product competitiveness and market competitiveness.

After years of development, nine days, the world already has two big e-commerce center platforms -- "four seasons constellation network" and "nine day net".

Through the e-commerce brand information website, we can not only publicize the location brand to the world, but also provide detailed information about the product series, communicate the direct relationship between the business and the market, especially the international market, so as to better realize the flexible development.

Analysis of the industry, the nine day women's wear building Sijiqing mature business circle, surrounded by a cafe, catering and other complete business matching, coupled with logistics, express are all in place, it is easy to attract a number of Sijiqing and high-end women's clothing suppliers.

It is not only a mobile economic entity, nor a simple trading place, but a modern service center with distinct personality, accurate market positioning, professional standards and diversified functions.

If we can make full use of the advantageous brand resources, CEPA will sign (Note: CEPA is the English abbreviation of the mainland and Hongkong's Closer Economic Partnership Arrangement).

Similar to the popular free trade area in the world today, it will become a powerful springboard for international fashion to enter the mainland market, and will become the "landmark" of the domestic fashion wholesale industry.