Why Does Aegean Shopping Center Attract Consumers?

Recently, Red Star business Release the business development strategy to build its Aegean Shopping Park into a holiday center in Chengdu. Che Jianxin, the founder of Red Star Macalline, said that the Aegean Shopping Park will not only be a place to sell goods in the future, but also a place where customers can be satisfied emotionally.

When Beijing Aegean Shopping Park opened, it was at a time when e-commerce was coming, and shopping centers were still opening in succession - in 2014, there were 8 shopping centers in Beijing, and in 2015, there will be 11 new projects on the market.

How to resist online retailers The impact on the shopping center and the determination of its own position have become the primary problem to be solved by Red Star Business. According to the survey, there are three main types of people around Beijing Aiqinhai Shopping Park: one is the surrounding residents, the second is the surrounding white-collar workers, and the third is the teachers and students of the five surrounding universities. 60% of these three basic customers are under the age of 35.

What do young people like? Trendy, fun, tourism, entrepreneurship. It is determined that a suitable model is gradually clear: in this era when almost all goods can be bought online and it is difficult for customers to make sure what to buy in the shopping center, only differentiation can survive.

So, based on differentiation, Aegean Shopping The park has successively introduced Turkish theme experience pavilion, Korean Pororo Paradise, Chang'an 36th Square and other business brands, which are the first to enter Beijing or China; Introduce 71 dishes with large space; Every passageway, elevator hall and other spaces known as "dead corners" are arranged as landscapes, and even provide entrepreneurship bases for students of Beijing Institute of Fashion Technology for free

A year and a half later, compared with many shopping centers, the Beijing Aegean Sea, which is still in the cultivation period, has a normal passenger flow of more than 40000, and more than 50000 or 60000 people on weekends and holidays. In 2014, the average daily sales on weekdays reached more than 2 million yuan, and the average daily sales on weekends exceeded 4 million yuan.

Different business combination

In order to allow more customers and their families to spend time together in the Aegean Sea, the Aegean Sea has introduced more family experience businesses - super large full business children's city: Pororo theme park, EF Education, Goodbaby Star Station, Yuebao Garden, Leyou, Dr. Ma and other children's brands are gathered here. Among them, the Korean Pororo Theme Park is a large indoor theme park with the role of the Korean national treasure cartoon image Pororo penguin as the background. In the first month of its opening in 2014 alone, it received more than 50000 people.

On the second floor of Beijing Aegean Sea, there is a entrepreneurship base for college students - WORKS New Design Experience Hall. The original works of students of Beijing Institute of Fashion Technology will be displayed in the design experience hall. Although Aegean Sea basically reduces the rent of this design experience hall by 100%, Aegean Sea believes that this is a way to better connect with students from surrounding universities, and Aegean Sea can also go into the campus to cultivate potential customers.

In fact, this is also a way to promote the Aegean Sea. "Promotion does not necessarily need to send leaflets to students. College students have a need to start businesses, so I will provide this platform for college students to contact the society. This is insignificant compared with no rent." The head of Red Star Business Planning Department told Business Value "For the Aegean Sea, it does not occupy a large area. On the contrary, it is meaningful for us to build a deep connection with the Beijing Institute of Fashion Technology in this way."

Today, teachers and students from five universities around the Aegean Sea often come to the Aegean Sea, including those from Beijing Institute of Fashion Technology, where they have been regarded as a part of life.