Adidas'S Sales Growth In China In The First Half Of This Year Is 20%

Greater China becomes

The highest growth rate in the world.

Data show that in the first half of the year, sales in the Greater China region increased by 20%, excluding the exchange rate factor, of which the two quarter of the Greater China region achieved a 19% digit growth rate of two.

In the first half of last year, Adidas group's sales revenue increased in all regions except North America.

From the sub regional perspective, the first half of the year is not quite different.

Many markets, including Western Europe, North America, Greater China and Latin America, have increased, especially in the Chinese market.

Data show that excluding the exchange rate factor, in the first half of the year, thanks to Adidas's two digit growth and Reebok's high single digit growth, Adidas Group sales increased by 7%.

Adidas said that currency exchange had a positive impact on sales revenue settled in euros. Compared with 6 billion 880 million euros in 2014, group business revenue rose 16% to 7 billion 990 million euros in the first half of 2015.

In the first half of this year, Adidas group's gross profit increased by 15%, from 3 billion 385 million euros in the same period of 2014 to 3 billion 897 million euros.

And because of Adidas and

The positive effects of a reasonable combination of product prices and channels failed to offset higher investment costs, negative monetary impact and lower product profit of Taylor Adidas golf. The Adidas group's gross interest rate dropped by 0.4 percentage points to 48.8% over the same period of the previous year.

In terms of category, excluding exchange rate factors, Reebok

It increased by 8% over the same period last year, mainly due to the two digit sales growth of training and studio categories, as well as the growth of high digit sales in running categories.