The Australian Brand Supported By Kate Princess Has Won The World'S Leading Capital Investment.

Australia

ZIMMERMANN has recently announced a small investment from General Atlantic, the world's leading capital company, to speed up the expansion of the company in the US, Europe and the world.

In 1991, Simone Zimmermann joined Nicky Zimmermann to create the brand Zimmermann.

Zimmermann started off with design garments and launched a sexy bold swimsuit with sculptural profiles. It is one of the first Australian brands to incorporate fashion elements into swimsuits, and has won many loyal followers.

Beautiful sexy contour lines, plus the choice of avant-garde colors and patterns, make Zimmermann bikini and conjoined clothes become the new wind direction of the high-end swimsuit, and the clothing series brings its unique style from the beach to the streets and alleys.

In addition to swimsuits and ready-made clothes, Zimmerman has also been involved in the field of split bathing suits, children's wear and accessories.

In 2012, Zimmermann brand began to take part in New York.

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Nicky and Simone Zimmermann sisters recently y also made a high-profile appearance in the video of star Beyonce.

Nicky Zimmermann, the creative director and co - founder of ZIMMERMANN, said: "with the support of General Atlantic, we will continue to build the new journey of luxury brands in Australia."

ZIMMERMANN CEO Chris Olliver added: "Nicky and Simone have created a unique brand with clear and sustainable development momentum.

We have many potential opportunities to develop brand vision and are willing to work with successful and experienced international companies, such as General Atlantic. "

In the next growth plan of ZIMMERMANN, the company is expected to continue to expand its business through multi-channel distribution on a global scale, including new store opening, selective wholesalers cooperation, and the development of electricity providers in the US, Europe and the whole world.

Andrew Ferrer, head of New York General Atlantic global retail and sales team, said: "as Australia's leading luxury fashion brand, ZIMMERMANN is making global efforts with outstanding creativity and differentiated design.

It brings a whole new perspective.

Under such a unique aesthetic outlook, there is a great opportunity to expand in all channels and regions. "

General Atlantic's global retail and consumer sector, led by Andrew Crawford, uses global trends to focus on differentiated brand, product and business models.

General Atlantic has made strategic investments in several brands, including luxury lifestyle Tory Burch, Too Faced Cosmetics focusing on high quality and creative cosmetics, and leading Internet technology companies such as Uber and Airbnb.

According to sources, the founder and management team of ZIMMERMANN is still a major shareholder of the company. The investor General Atlantic will join the ZIMMERMANN board. Until now, the two sides have not disclosed the amount and share of the investment.