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Global Brand Manufacturing Is Beginning To Return To Developed Countries.

2016/6/14 14:35:00 21

AdidasBrandSports Shoes

After more than 30 years,

Adidas

A new factory opened in Germany, which shows that with the rising cost of human labor in Asia, the whole world

brand

Manufacturing is beginning to return to developed countries.

According to foreign media reports, Adidas's new factory covers an area of 50 thousand square feet, and will rely on Robotics and customized automated production.

Gym shoes

The plant will start in 2017, with an annual output expected to reach 500 thousand pairs.

This is relative to Adidas's annual output of 300 million pairs worldwide.

But Adidas said that manufacturing in Germany will help improve the quality of shoes, reduce the time to market and reduce warehouse costs.

Next year, Adidas also plans to open similar factories in the United States.

As Asian labor costs and pportation costs rise, it will become a major trend to move away from consumers.

Nike and apple have expanded their production in the US.

"At present, factories are doing mass production," KC Ong, deputy chief executive of Jabil, a supplier of Apple giants, told reporters.

In the future, customization of satellite factories will become the mainstream.

We are standardized the factory.

In this way, if we are willing, we can make production in many different locations. "

Three years ago, Wall Street saw a survey report of Boston consulting company, which shows that the US manufacturing industry is accelerating the "reflux".

Boston consulting company predicts that by the year 2020, the "reflow production" enterprises in the US will increase by 600 thousand -120 jobs.

The return enterprise has certain characteristics, mainly the production needs to rely on cheap labor force, pportation costs relatively high enterprise.

According to a survey conducted by the Boston consulting company, 21% of the 200 large manufacturing enterprises indicated that they had begun or planned to move some of their production lines back to China in two years, while 31% began to consider "reflux production".

Generally speaking, labor cost is the primary factor for manufacturing enterprises to find subcontracting and OEM. China has been acting as a "world factory" for a long time, and it also relies on its abundant and cheap labor force.

However, in recent years, China's wage level has increased by 15%-20%.

In the United States, the hourly wage growth in the past two years is only 1.6%.

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