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China's Online Shopping Scale Is Increasing. 1/4 Sales Come From Clothing.

2010/5/18 9:08:00 25

The second China garment e-commerce summit is scheduled to move to the beautiful West Lake on the end of May 2010. It will be held in Hangzhou as the "capital of China's e-commerce".

With the support of the China Textile Industry Association, the China Internet association and the China clothing association, sponsored by the Hangzhou Municipal People's government, the "2010 Second China garment e-commerce summit" jointly hosted by the Hangzhou information office and Beijing Zheng Wang Consulting Co., Ltd. will once again gather with Chinese clothing brand enterprises, clothing sales channel providers, traditional stores, e-commerce retail platforms, online retail service providers, online clothing products distributors, industry experts and scholars to jointly explore the development plan of China's apparel industry online retailing.

The theme of this summit is to analyze how to realize the coordinated development of multi-channel, and develop apparel online retailing through resource optimization and resource complementarity.

Meanwhile, Beijing Zheng Wang Consulting Co., Ltd. will issue the Research Report on China's clothing brand and online shopping, and the excellent survey data and conclusion of the Taobao clothing sales statistics report.

The report covers the most popular clothing categories and brands on Taobao. The comparative analysis of the behavior patterns, consumption patterns, brand preferences, and information channels of Chinese Internet users buying online clothing reveals the characteristics of Internet users' purchase of clothing online. It has a high reference value for enterprises to adopt corresponding strategies when conducting online direct selling.

10 years ago, Chinese people began to buy books online. It is well known that selling books on the Internet is more efficient than physical bookstores.

5 years ago, Chinese people began to buy clothes on the Internet. However, many people doubt that clothes that need to be tried on, styles are not fixed and texture and workmanship need careful study can not sell well and sell well on the Internet.

However, 5 years later, China's apparel online retailing has been developing vigorously, making clothing the largest number of Chinese online shoppers and the largest amount of online shopping.

The survey of Chinese online shopping just completed by Beijing Zheng Wang Consulting Co., Ltd. shows that China's online retail market has a total scale of more than 200 billion yuan RMB, of which more than 1/4 comes from clothing online shopping. Only one Taobao has contributed 44 billion yuan to the retail sales volume on the apparel network.

1 years ago, at the first China apparel e-commerce retail summit hosted by Zheng Wang consulting, many famous fashion brand enterprises attended the conference said that they had realized the importance of the online retail market, so they were considering or formulating the development of online apparel retailing.