Shenzhen Girls Earn 400000 Yuan A Year By Selling Shoes
It is said that people should be smart and shoes should be good. Shoes with beautiful patterns and shoe stickers become bright, beautiful and wonderful along with the beautiful steps of the girls on the colorful road. The shrewd Gu Yaxin has made a net profit of more than 400000 yuan in one year.
An unexpected creative business opportunity
Gu Yaxin, a Shenzhen girl, like most girls, likes to wear a famous brand dress to go shopping in leisure. I care more about the shoes on my feet. The reason is that the clothes are divided into three parts. If the shoes are beautiful, people will be particularly brilliant.
Although she likes famous shoes, they are troublesome to maintain. The shoes on his feet have been worn for more than ten days, and it is already the time for maintenance, but Gu Yaxin has no intention of caring. That day, she had just stepped out of the house when she received the brand new shoes ordered from the Internet. She immediately put the new shoes on her feet and stood alone on the street to enjoy it for a long time. Then, he returned home with the shoes he had replaced excitedly, and was ready to go to a classmate party in the evening.
Maybe it was because she was so happy that she forgot her father who was painting the house in the lobby and the bucket of paint beside him. With a loud splash, she kicked the bucket of paint over and immediately splashed a little paint on the new shoes.
Dad took Gu Yaxin's painted shoes and looked carefully. Then, I found some wallpapers to decorate the house, and handed my daughter a pair of shoes with a new look.
Seeing that his favorite pair of shoes had changed, Gu Yaxin could not laugh or cry, so he had to go to the classmate's party with trepidation under the persuasion of his family. As soon as we met, someone exclaimed: Gu Yaxin, where did you get such fashionable shoes? With the cry, several students stared at Gu Yaxin's feet admiringly.
A failed new product
Gu Yaxin was very happy to earn enough face in front of his classmates. In the evening, holding the pair of shoes decorated by her father, Gu Yaxin thought: Since these shoes are decorated so beautifully by her father, why don't I make money by doing such decoration? Gu Yaxin immediately opened the computer to search, and found no shoe stickers for shoe decoration. If you can take the lead and start this business, isn't that what Dad said? The main thing in business is to seize the opportunity!
After a period of preparation, she has collected a large number of personality patterns, including hundreds of cartoon patterns, such as Little Snail, Snoopy, Garfield and Little Broken Boy, which are favorite of post-90s girls, as well as various animal, plant and fruit patterns that can reflect the hobbies of post-80s white-collar beauties. In particular, the fruit patterns look lifelike, almost the same as the real ones. Then Gu Yaxin began to contact the manufacturers and wanted them to produce shoe stickers for him, so that his creativity could quickly become wealth.
Feeling that the time is ripe, Gu Yaxin rented a store near an office building and gave his product a name: Lazy Shoes Sticker.
Just as the shop decoration was about to be completed, the manufacturer sent her several samples of shoe stickers. On the day when the samples were sent, she was happy to take out her shoes and try to paste them, which reached the effect she expected. The news was soon known by several of her classmates, who rushed to try it out. The day before the store opened, trouble came, and those students came to her one after another: some asked her to pay for her shoes with a sad face, and some complained to her with tears... It turned out that it rained yesterday, and the shoe stickers that had been drenched by the rain not only changed their colors, but also became clumps. What's more annoying is that those shoes are beautiful when they are pasted up, but when they really want to take them off, they tear the original vamp into an ugly shape and damage the smoothness of the vamp leather.
In fact, Gu Yaxin is also one of the victims. She just bought a pair of balenciaga, under the effect of shoe stickers, which has long been hard to see. This is a heavy blow to Gu Yaxin, who has never been wronged.
Gradually, Gu Yaxin, who had calmed down, kept asking himself, "Is this the thing I am willing to give up?"? At last she decided to give her all.
Maybe it is the lesson of this failure. Gu Yaxin went to Dongguan factory directly in order to have practical and beautiful shoe stickers, where she stayed for more than a month.
A gadget makes a big market
The shoe stickers produced this time not only have beautiful patterns, but also use a new type of very thin waterproof leather material, and use textile dyes to ensure that they will not fade or wrinkle when exposed to water. The most important thing is that the adhesive can be perfectly attached to the shoe immediately after it is gently blown by a hair dryer. If the shoe sticker is dirty or you have seen enough of the existing pattern, you can immediately replace it with a new one. No matter you take it off or stick it on, it is guaranteed that the original vamp will not be damaged.
With such products, Gu Yaxin immediately opened her shop. I thought that customers would swarm into the small store as soon as it opened, but I didn't think that for three consecutive days, none of them came. Is there no market for this product?
After some investigation, Gu Yaxin learned that it was everyone who had scruples about her shoe stickers. I'm afraid this kind of loafer's shoes are not easy to use and will damage the style of the original shoes.
The next day, Gu Yaxin posted a notice at the door, to the effect that our store has the latest type of loafer shoe sticker, which is free for everyone to use. If the product has any adverse effect on your shoes, our store will compensate you by 200% of the shoe price.
Soon, the girls who love beauty pushed through the threshold.
It is said that people should be smart and shoes should be good. Shoes with beautiful patterns and shoe stickers follow the beautiful steps of girls, making the colorful roads bright, beautiful and wonderful. Especially on Sundays, those shoes with lazy shoes stickers were taken to surrounding cities by girls, which was equivalent to a free advertisement for Gu Yaxin.
After a month's trial of these girls, the lazy shoe sticker soon conquered their hearts. First of all, this kind of shoe sticker reflects its own personality, turning those almost identical shoes into a pair of flowers blooming on the feet. Secondly, I don't have to bother to clean and maintain my shoes any more. I don't like it anymore. Take it down and replace it with a new shoe sticker.
Seeing the market for lazy shoes, Gu Yaxin, who was shrewd, immediately found the manufacturer. First, he negotiated with them to develop new varieties. Second, he signed a contract with them that the product sales right could not be transferred to anyone, and he could sell the products by himself. The ownership of product property rights is standardized in the contract.
In order to target different customer groups, Gu Yaxin also investigated the products. There are not only cheap shoe stickers made of ordinary artificial leather products for less than one yuan, but also high-end leather products for tens of yuan. There are not only shoe stickers for leather shoes, but also for tourism shoes and leisure shoes.
On Valentine's Day in 2009, a couple came to Gu Yaxin's Lazy Shoes Sticker and proposed to buy a pair of lazy shoes stickers for lovers. Hearing this request, Gu Yaxin immediately found out a pair of peony pattern shoe stickers with bright red "Xi" characters on the bottom. Two young people put their shoes on them, wow! The two immediately exclaimed, and the ingenious peony design made the feet of the two young people bright. Especially at the moment of walking, the peony overprinted on the "Xi" character seemed to be swaying in the wind, giving people the feeling that the couple were particularly close and the people were particularly energetic and beautiful.
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