Yalu'S "Golden Rongfei" Settled In Dream Ballet

　 Recently, Dongyang, Zhejiang Dream Ballet Clothing Co., Ltd. grandly launched a new series of "Golden Rongfei" thermal underwear and beauty underwear, and officially launched domestic investment attraction.

"Golden Rongfei" is the brand of Yalu Group, which is located in Taicang City, Jiangsu Province. After nearly 40 years of development and innovation, Yalu Group has become a large domestic clothing enterprise, and Yalu brand has become a real Chinese brand. In the past five years, the famous movie stars Zhao Wei and Chen Kun have made Yalu brand a household name and deeply loved and trusted by consumers. In recent years, various brands under Yalu have also become colorful. "Jinrong Fei" is one of the strong brands of Yalu Company. Jinrong Fei Clothing has entered the market for many years, and has a high popularity and good reputation among consumers. In order to implement the brand expansion strategy, Yalu Group included "Golden Rongfei" in the key cultivation plan, and the projects of underwear, socks, knitting pants and new down jackets were launched in 2010.

In the selection of partners, Yalu adheres to the principle of selecting the best among the best, and good product quality and strong enterprise strength are the primary conditions.

Last October, Yalu After the negotiation of cooperation with Dream Ballet, Ms. Li, who is responsible for brand management of Yalu Company, came to Dongyang City to comprehensively investigate the production and sales of Dream Ballet Company, and fully affirmed the unique design and excellent quality of its products. She and Mr. Chen Xiaokang, the chairman of the company, immediately reached an intention of cooperation. Dream Ballet Company, as a manufacturer, was fully responsible for the design, development, production and sales of the "Golden Rongfei" underwear series products, while Yalu provided sufficient support in terms of brand management, market norms and product quality standards. This combination of advantages has undoubtedly cast a heavy bomb in the underwear industry.

Yalu is in Taicang City, Jiangsu Province. Why did you choose a partner for underwear project in Dongyang, Zhejiang Province? Ms. Li said, "Yalu is an enterprise specialized in producing down jackets, and local enterprises are mostly down jacket products and casual clothes products, which do not have an advantage in underwear production. Thermal underwear, especially body underwear, has a very strong resource advantage in Dongyang. Dream Ballet Company is an outstanding manufacturer of underwear, and has many years of experience in operating the" Dream Ballet "brand, So we are very confident about this cooperation. "

It is understood that“ Dream Ballet ”It is a famous brand in the big underwear industry and a well-known trademark in China. General Manager Chen Xiaokang, who has operated the brand for many years, has original ideas and is very polite in his speech and behavior. He believes that the development and cultivation of brands is the key to the long-term and stable development of an enterprise. All enterprises that survive and grow at a high speed for a long time rely on the power of brands. Therefore, he asked the Chinese National Gymnastics Team to speak for its "Dream Ballet" brand, and the result was a hit. In order to meet the needs of enterprise development, President Chen expanded the factory on a large scale in 2009, making the production capacity from 200 million in 2008 to 400 million in 2010.

This time, Yalu's "Golden Rongfei" brand settled in Dream Ballet, which will inevitably bring greater opportunities to the company, so as to achieve the goal of mutual benefit and win-win cooperation.