Shu Lang Jointly Set Up A Garment Production And Research Platform.

In late May, the 2010 Shandong provincial industry university research (Industrial Design) Fair was held in Ji'nan (Shun Geng) International Convention and Exhibition Center for two days. The leaders of the Ministry of industry and industry, the Chinese Academy of Sciences and the provincial leaders came to the venue. The leaders of the municipal mayors, the Commission of letters and commissions, the scientific research institutions and business representatives of the universities attended the meeting. Among them, leaders of the leading enterprises in the provinces, such as Shu Lang, Haier and Joyoung, led the exhibition to display and promote the design and creativity.

On the basis of summing up the successful experience of the previous exhibition fair, the exhibition fair will be guided by the strategic plan of the provincial Party committee and the provincial government to speed up industrial restructuring and revitalization, with the theme of promoting the development of industrial design in our province as the theme, closely around the way and structure, actively promote the integration of informatization and industrialization, further deepen the cooperation of industry, University and research, strive to improve the level of industrial design and independent innovation, accelerate the development of industrial design industry, and promote the optimization and upgrading of industrial structure.

"The year" as the theme of the concept window has attracted many spectators to stop. The centralized display of the women's clothing of the sulang banner has won the unanimous praise from the participants. The "business long" "long Lang" is a low profile elegance and luxury. "Beautiful vine" brings romantic and aesthetical leisure fashion. "Gao Ge" reflects the youth's fashion of the young people. The three brands of women wear the modern style of graceful, fashionable and perfect quality. They are integrated into the unique simplicity, elegance, elegance and elegance of the style. They set off the new fashion of 2010 autumn and winter fashion, and have been awarded the gold prize product of the 2010 Shandong province industry and Research Institute (Industrial Design) fair. At the fair, "Shu Lang" was ten years, and the quality was ten.

With the exhibition platform, the team showed the company's ten years of development process, and fully demonstrated the development achievements of women's wear in the province.

It is reported that in 2009, led by the Shandong garment industry association, Shu Lang and Shandong arts and crafts academy jointly constructed the Shandong women's clothing production and research platform, and the women's clothing R & D center and marketing center were set up in the company of Shu Lang, forming an independent innovation system with the enterprise as the main body, the market as the guidance, and the combination of production, teaching and research.

Driven by the brand innovation effect of Shu Lang's independent innovation, the development direction of women's clothing is regularly planned by Su Lang. The Shandong arts and crafts academy regularly completes the original design of women's wear, and the company completes the annual women's wear conference with the complete version and sample, the association, the Shu Lang and the arts and Crafts Institute.

Through strengthening the research of independent brand construction, new material development and application research, clothing design, clothing culture, fashion trend research, clothing marketing promotion, clothing brand strategy, clothing education and other aspects of theoretical research and application research, it strengthens and improves the clothing brand construction and technological innovation ability, strengthens the core competitiveness of Shandong clothing at home and abroad, rapidly incubates the Shandong women's clothing brand, promotes the improvement of the level of Shandong clothing technology and independent original brand and the contribution to the continuous growth of the industry, which helps to strengthen Shandong clothing industry chain and break through the weak bottleneck of Shandong women's clothes, on this basis, the Provincial Committee and provincial government put forward the goal of the provincial government and provincial government to march from clothing province to clothing strong province.

Wu Jianmin, chairman of Shu Lang, said that Shandong based Shu Lang always took the essence of Qilu culture as the matrix, forming a sunny and healthy enterprise culture, and actively absorbed foreign forces in the process of endogenous growth to achieve the harmonious blend of eastern and Western cultures, and promoted the better development of enterprises.

The production and Research Exhibition Fair organized by the provincial Party committee and provincial government has strengthened exchanges and interactions among industries, boosted the revitalization and development of women's clothing industry in Shandong, awakened the brand awareness of the industry, is conducive to the improvement and development of the design level of all walks of life, and has an indispensable impetus to the development of the national brand in the province.