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Fujian Gang's Children's Shoes Book Gives A New Connotation For Enterprise Brand.

2010/6/12 17:42:00 57

Children's Shoes

   The children's shoes have been written many times in the industry: the first joint-stock private enterprise in Fujian Province, the first batch of children's shoes exempt products, the first children's shoes, China's well-known trademarks, children's shoes industry, the first to hire brand image spokesperson......


This year, the first parent child series Encyclopedia of children's shoes industry in Quanzhou has also come from helping hands. This laid the foundation for helping to create the "first brand of Chinese youth shoes and clothing".


For a long time, help not only provide healthy shoes and clothing equipment to Chinese children, but also pay more attention to the positive guidance of Chinese children's physical and mental health. The first of a series of encyclopedias published recently, the first of a series of encyclopedias - "healthy childhood begins with a single step" is the best portrayal. This is a work done by Hou Jingguo, a general manager of the gang and general manager of children's education, who co sponsored the prevention and treatment of foot health and children's shoes for children and adolescents. With detailed content, scientific guidance and simple explanations, the knowledge of foot health should be popularized to Chinese children and adolescents. "The publication of this book is to help the brand practice 1, rooted in the society, constantly strive for the healthy growth of Chinese children 1, and a strong proof of the enterprise mission has also injected new cultural connotations into the brand development of the enterprises. "Hou Jingguo said.


In fact, from the "ring lantern" technology to multi-function anti-skid technology, to the antibacterial and deodorizing technology, the development history of helping the enterprise is a history of continuous technological innovation. Since 2008, gang Deng has set up a research center for Chinese student Sneakers by working together with the China leather and footwear industry research institute, and has developed quite a lot of advanced scientific research achievements. "In the product design, we use" 1 "; sunshine, fashion, health 1; for the development concept, find the best balance between fashion, leisure, sports and life. Combined with the physical development structure of Chinese children, under the premise of comfort and health, with the design concept of popular front, combined with exquisite production technology, we strive to create the excellent quality of the brand. "Hou Jingguo admitted that this year, relying on state-level research and development background, combined with the fashion design team of Hongkong Gang, the products will help us focus on the exploration and research of youth culture and youth's physiological and mental health in production and development. It will integrate 3 new styles and more than 800 styles every day to fully integrate into the contemporary Chinese youth life.


This year, after successfully sponsoring the 2009 National Junior Table tennis tournament, patang announced that it would continue sponsoring the competition and become the top sponsor of the 20l0 National Junior Table Tennis Championship. "Sponsorship of high-end events is of positive significance for promoting the brand height and connotation of helping others. "Hou Jingguo said.

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