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Keqiao Fabric Merchants Are Looking For New Ways Through Clothing.

2010/7/15 10:53:00 43

Keqiao AOKANG Brand

In China's light textile city in Keqiao, Shaoxing, a considerable number of fabric suppliers are thinking about how to pform into the garment industry.

"I have been thinking over the years that what I do for the middle product is to make clothes for others. Not only is the profit too low, but there are so few things that can be passed down. Only by making clothes can we really make the brand and become a century old shop."

Mr. Zhao, a textile producer in the Textile City, talked about his ideas with reporters.


Acquisition of clothing brand and enhancement of design elements


Mr. Zhao's idea is very representative in the textile city. Many people in the textile city consider this: making the fabric into clothing, directly facing the terminal market and making it.

brand

Under such a train of thought, many businessmen began tentatively to take the steps of pformation.


In June 21st, the 3 businessmen in the Textile City, under the introduction of the responsible persons of the textile and urban construction and Management Committee, discussed with the guests of the International Federation of spinning and weaving that had been inspecting by the former Ceng Laike bridge. These merchants have a common goal, which is to purchase the international first-line clothing brand and realize the integration of the industrial chain from fabric to clothing brand.


It may be a coincidence that Wang Baoyuan, the top ten Chinese fashion designer from Beijing, conducted in-depth research on the textile city site before planning to enter the creative base in Keqiao.


Wang Baoyuan in

Keqiao

The international trade center went through house to house visits. He found that every trade company had its own clothes in the window. However, to his surprise, many clothes were made by a street tailor shop. They had no design elements at all. They were very unsuited to the status of Keqiao's textile material cluster.


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"It's a pity that such a good fabric, such a bad sample!" Wang Baoyuan told his own idea to a company's boss, and he painted more than 20 costumes for him.

The boss of the company saw it and found it more than 10.


"It can be seen that the demand for clothing design in this area is relatively large. Many businessmen know that the added value of fabrics should be promoted by designers."

Wang Baoyuan told reporters.

According to Wang Baoyuan's design, a merchant has made fabrics into garments, selling fabrics on the side and selling clothes. Many clothing dealers have taken a fancy to this company's designs and garments made of its own fabrics.


Relying on fabric to achieve garment industry


"Tianming textile" is a trading company in the textile city. It also owns its own weaving factory and orders from outside.

"Processing factory has been working for more than 10 years, feeling that it has been working for other people. If we want to survive for a long time, we must have the initiative in our own hands."

The company chief told reporters that in the second half of last year, the company began planning for the integration of the industrial chain, and signed a project cooperation contract with a top ten fashion designer recently.

"In the future, our processing plant will be mainly used in the research and development of small batch and multi batches of fabrics, the best fabric is provided to ourselves, and the clothing that meets the demand of the terminal market is designed, and the brand will be promoted step by step."

The company chief told reporters.


"International clothing giants basically grasp the key links in the industrial chain, such as fabric design, clothing design, logistics and pportation, terminal marketing and so on. Integrating this industrial chain is a direction for the pformation and upgrading of light textile city merchants. We hope that qualified merchants will grow up first, and we will create better external environment for them."

Zhou Rusheng, director of textile and urban construction management committee, said.

Textile City - the charm of value culture of Ningbo, China, and the design of the "red cotton phenomenon". The "Baomai phenomenon" ignites Liuhua, the south of the clothing industry, "women's clothes are really marvellling!" chao chao provoked the style of "fighting and fighting", "eternal" style. The manufacturers made a secret world cup brand theme. Low profile, elegant fashion and high profile. "I and the association 20th anniversary" Dior exclusive Shanghai collection. "Milan Deng" - natural ring and brand remolding. I have "my style, BB precision service", "one generation, boosted Hongxing Erke bigger network", "Taipei charm" Shanghai exhibition, 2010 Winter product conference, "wolf family" hand in hand BOBO monsam: Pearl River International Textile City -- the charm of value culture of China, China and the mainland [pearl cotton textile] - Pearl River International Textile City - Pearl River International

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