AQSIQ Is Studying And Restarting China'S Famous Brand Strategy

Yesterday, a Beijing media reported that according to the regulations on the management of Chinese famous brand products, the 493 famous brand products announced by the China Brand Strategy Promotion Committee in 2005 were expired in September 2010. The 556 famous Chinese products announced in 2006 were expired in September 2011, and 856 Chinese famous brand products announced in 2007 were expired in September 2012.

After the expiration of these Chinese famous brand products, the enterprises shall not make products and their packaging.

According to the analysis of the media, the brand names will be banned one after another and the latest will expire in 2012.

At that time, the logo of "China's famous brand" will enter history.

"We have never said that China's brand-name products should be banned, and no reporters have consulted the AQSIQ on this matter." the AQSIQ information office staff said that AQSIQ issued a notice on the use of the logo after the effective expiration of China's famous brand products in June 22nd, and the media reporters carried out the "Misreading" according to their own understanding.

The source confirmed that the AQSIQ had never said that the logo of Chinese famous brand products should be banned.

Since 2001, AQSIQ has launched a "China famous brand" selection every year and launched the "China world famous brand" selection in 2005.

After the Sanlu milk powder incident happened in 2008, the AQSIQ no longer directly handled the famous brand selection activities related to enterprises and products.

Therefore, the last batch of "China famous brand products" list stayed in 2007; in 2008 and 2009, there was no new "China famous brand".

AQSIQ official said that the Chinese famous brand products announced before 2007 will expire in September 2012 at the latest, but that does not mean that they will no longer choose "China famous brand products" in the future.

Prior to this, in March this year, the national quality inspection system quality work conference, Liu Pingjun, deputy director of the AQSIQ, revealed that the selection mechanism of Chinese famous brands must be changed and innovating.

At present, two points have been reached: first, China's famous brands should be recognized in the market competition, and consumers should be recognized; secondly, food products can not be evaluated for the time being.

Therefore, the industry analysis, China's brand strategy will restart, will listen more to consumers' voice.