The Way To Success Of Jinhu Knitting

　 go Shaoxing County Jinhu Knitting Co., Ltd. interview, general manager Chen Qian is receiving a buyer from South Korea“ He was introduced by a friend, because he liked the design of our company, so he chose it for next spring Fabric And fancy. " Chen Qian told reporters.

In the company sample In the exhibition room, the reporter saw thousands of flower shaped products. Nearly one thousand square meters of exhibition hall is full of samples. In addition to some customer specified patterns, most of them are new patterns designed by the company independently. Most of them are made into ready-made clothes and exported to countries and regions such as Italy, Europe and the United States and the Middle East.

Three years ago, like most knitting enterprises, Jinhu knitting was mainly engaged in processing samples for customers, drawing gourd like orders according to the samples. The enterprises could not make much money and were often in arrears due to lack of initiative.

To change passive to active, product innovation is the key. As a result, Chen Qian started a reform within the enterprise, encouraging all employees to think creatively and design flower patterns independently. To this end, he also specially visited South Korea for many times, established cooperative relations with well-known local pattern design companies, and purchased the latest patterns from them every year. Chen Qian said that for the first time, he spent more than 100000 yuan to buy back 40 pattern drawings. Many people in the company felt that it was not worth it. However, according to these original and novel designs, the company designed hundreds of fabrics, which hit the market in one shot.

Chen Qian decided to "grow gourds" from now on. He specially invited a pattern designer to cooperate with a well-known drawing company in Keqiao. The designer of the company worked for a long time in the drawing company, and his salary was paid by Chen Qian. However, the designer must draw the information of the enterprise, customers and market into flower manuscript in time, which should be revised by experts of the drawing company and sent back to the enterprise.

Chen money is sent to the customer for confirmation. Although it takes more energy, it gives the customer a new feeling. At present, more than 40% of the products sold by the company every year come from self-designed products, and the proportion increases by about 10% every year.