Exploring The "New Life Story" Of Renewal And Spanformation Of Old Professional Market

With the rapid expansion of the two or three tier cities and the continuous updating of business models, how does the old professional market face the new era? How to spanform scientifically and effectively, and how to adapt and develop after spanformation?

The spanformation of the old professional market faces many problems, such as diversification of models, strength of competitors, specialization of modes, and diversification of results. Next, we will explore the "new life story" of the old professional market spanformation and spanformation from a number of fields and angles.

Five love market to build solid Commerce platform

The way of cosmetic surgery in old market

Strengthening supply chain management

In 2001, the five love market began upgrading and upgrading all the existing open canopy market, and formulated the overall development plan of "setting up the scale image, developing the management features, improving the supporting functions and implementing the rolling development", upgrading and upgrading the five love market in 3 phases, and by 2007, all the hall markets were built.

In 2008, the Shenhe district government of Shenyang decided to set up the five love business logistics area management committee to coordinate the functions of industry and commerce, taxation, public security, urban management and other property companies in the five love market area. After nearly 30 years of market development, 10 years of market spanformation, and 9 years of construction of the five love group, the five love market has now become a comprehensive commodity distribution center with the largest circulation and the most powerful radiation capability in Northeast China, with the functions of modernization, automation, functionalization and human culture as well as four star hotels, modern offices and market operations.

At present, the five love market is composed of five love International Textile City, five love international luggage and shoes and hat City, five love International Commodity City, five love international trade building, five love Hilton Yilin Hotel, five love clothing city, five love needle spinning City and the five love International Beauty Expo Center under construction. The market has more than 2 million business stalls and more than 1.7 million business households, operating 14 categories of clothing, knitwear, bags, shoes and hats, small department stores, home textiles and other more than 20 thousand varieties, more than 6 million direct practitioners, pulling related industry reemployment personnel to more than 30 million people, 380 passenger and cargo spanport routes, the daily average of about 300000 passenger volume, the annual turnover of about 30000000000 yuan, market brand value 4 billion yuan.

Strengthen Supply chain Administration

The essence of modern logistics is a supply chain management. The five love market develops the modern logistics system. On the one hand, it is largely an organization and rationalization of supply chain relationship; on the other hand, it needs to build a large-scale logistics enterprise. Only by building a highly efficient logistics system and rationalizing various supply chain relationships can we improve the overall economy of the five love market. At present, the five love market has gradually established its high level logistics system, so that the accumulated goods and commodities can be quickly, economically and safely butted with the production and processing bases and sales terminals of the five love market, so that the five love market can truly play its leading role in the regional economy and its radiation function.

From the perspective of the overall development of the national wholesale market, the major markets in the South rely on the production and processing zones around the wholesale market, which have effectively promoted the market's influence, competitiveness and radiation. This advantage and characteristics have always been the shortcomings of the five love market.

From the perspective of business mode, such markets as Pu Yuan, Yiwu, Keqiao, Baima and Humen already have a fairly large scale production and processing base, which is a "pre store and post factory" business mode, forming a complete industrial chain of production and marketing integration. Compared with the similar market in China, the five love market is still a traditional circulation market.

Over the years, the five love market has always pursued the "bringing ism". The commodities sold are "buying the whole country and selling the whole country". The spanaction means is "three cash", that is, cash, spot and spot. Although the sales radiation is very extensive and has great influence, there is basically no industrial foundation and brand, and lack of industrial chain support. Behind this phenomenon is the traditional mode of combining wholesale with retail.

"South has Yiwu, North has five love. Compared with the Yiwu market, we still have a big gap. " Zhang Ming, general manager of the five love group, said: "therefore, we have the responsibility to continue to grow and strengthen the five love market, first, to increase the variety of large categories. The existing varieties of the five love market are obviously incomplete, and the degree of specialization is obviously not high. We can fill the gaps of varieties through market construction. The two is to build three dimensional parking lots and large-scale freight stations, and form a fast and convenient spanportation network, which will lay the foundation for the development of passenger and freight spanportation and logistics industry.

Heavy gold to create five love online Shopping Mall

Zhang Ming, general manager of the five love group, said that relying on the old way of operation is bound to lag behind. Five love should focus on the huge invisible market of Internet e-commerce.

"Five love online shopping mall" is a virtual simulation mall, using modern multimedia technology to set up various services such as exhibition, negotiation, leisure, spanaction and so on. Its commodity type and number of shops can be compared to the physical market.

According to Zhang Ming, the creation of this three-dimensional mall is not only the re integration of the traditional market resources of the five loves, but also the first time for the vast number of garment enterprises and businesses to provide a unified global trading environment, which will bring a new experience to China's clothing e-commerce.

Boldly investing in financial markets

The five love not only seeks to balance in the physical market and the virtual market, but also finds an effective combination between the real economy and the virtual economy.

According to Zhang Ming, the five love market first entered the financial market and gained a good harvest. It only invested 200 million yuan in Shengjing bank, and last year it paid nearly 40 million yuan. Banks are now seeking to go public. After the listing, the benefits of the five love market will be even more substantial.

At the same time, the five love listed tour is still in full swing. With the help of the investment management company, the five love group is completing the preparations for the listing of the five AI Industrial Company. Listing is an important step for the five love group to spanform from simple market operation to high level capital management.

According to industry analysis, through the listing, the five love can not only help to solve the large amount of capital needed to upgrade and upgrade the five love market with the help of financing platform, but more importantly, it can further optimize the existing management mode of five love.

The market is like life.

The old professional market, like human life, has different stages of growth. China's professional market has been developing for 30 years. If we look at 60 years as a mileage, the development of China's specialized market will just enter the year of its founding. Before that, China's professional market has gone through 3 stages:

The first is the stage of production looking for market (1979~1988). After the reform and opening up, the three level station system in China has begun to change. The products produced by small businesses need to be sold through the market and form a road market.

Then industry support market stage (1989~1998). With the development of the wholesale market, some production enterprises have begun to cooperate in industrial chain, forming industrial clusters, and promoting the establishment of wholesale market through the mode of agents and distributors.

The third is the stage of industrial interactive market (1999~2008). Due to the simultaneous upgrading of industry and market and the formation of brand commodity and brand market, the agglomeration effect of market accelerates the expansion of industrial clusters, which in turn promotes the development of specialized markets. {page_break}

At present, the old professional market is entering a new ten - year period (2009 - 2018), that is, the market leads the industrial stage. Because of the formation of the industrial chain of the old professional market, the market is not only a commercial real estate developer and a property management company, but a market operator and value-added service provider. The professional market has begun to combine the business functions of exhibition, logistics, brand, creativity, network and so on to improve the operation ability of the market and enhance the level of value-added services to businesses.

The overall development of the market brings vitality and vitality to the spanformation of the old professional market, and at the same time, gives the opportunity and future of the spanformation of the old professional market.

At present, some old professional markets are stepping into the "marginal market" situation. The so-called marginal market is the result of the market marginalization of the old professional market because of "old things are unwilling to give up and new things don't know whether they can grasp". The formation of the marginal market will become an embarrassment for some of the old professional markets. Whether the old professional market can turn the chicken ribs into Phoenix, and the realization of Phoenix Nirvana will become an important symbol of the successful spanformation of the old professional market in the future.

However, although the old professional market is facing fierce competition and brutal competition from all sides, the old professional market will not easily die out due to the squeeze of the emerging professional market, but only because of its self reliance. How should the old professional market avoid such a situation? We might as well consider the following four aspects.

Thinking 1: Standard - why has the Chinese professional market been difficult to be officially recognized for a long time? The main reason is that China's professional market has always been a "non-standard" product. The key to the healthy and sustainable development of China's professional market is to adjust the commercial format of the non standard professional market to a standardized business mode. As we all know, "food and clothing" is the foundation of life and the two largest industry in China that can dominate the world. But in the world, few Chinese get the title of "world culinary master". The reason is that there is no standard in Chinese food and drink, only the experience of "a little" and "medium fire". This is the reputation of Chinese cuisine, but it does not have the world's sorrow as the United States McDonald's. Exactly the same way, China's professional market can be seen everywhere in the world, but its form of expression is "managing each other's own wars, building a multifarious". Why can WAL-MART in the United States travel around the world, but China's professional market is hard to do?

Thinking 2: brand -- the brand of the old professional market mainly consists of four aspects: business circle brand, market brand, business brand and commodity brand. Yiwu China Commodity City, Shaoxing China Light Textile City, Changshu China clothing city and so on, are the market and the brand unification, also is the specialized market promotion and the income unification. Unfortunately, there are also some old professional markets, such as Chengdu Lotus Pond and Chongqing Chaotianmen. Although the professional market brand has been formed in the early stage of market construction, due to the lack of the main body of the professional market brand, the brand loss of the old professional market has lost, and the core value of the professional market brand has been lost.

Thinking 3: business circle - the old professional market business circle has gone through four stages, the first stage is the core type, with a core market as the typical representative; the second stage is the cluster type, with several similar markets as the typical representative; the third stage is the ring type, the regional industry is composed of several business circles; the fourth stage is the multistage type, with the integration of a concentrated and dispersed industry and business circle as the typical representative. But now many old professional markets have lost the intensive operation of business circles. In the past, there was only one business center in a city center, which was better managed. Now, the central city is developing towards the multi-core business circle mode. The theme and professionalism of business circle is the foundation to ensure the successful spanformation of the old professional market. Otherwise, losing control over the business circle is equivalent to losing the overall principle of the old professional market for space layout and industrial planning.

Thinking 4: Value -- the value of the spanformation of the old professional market can only lie in the extension of the market chain of the specialized market, that is, "textile market + clothing market + luggage market". That is, "1+2+3+4..." Addition. But such value is difficult to maintain the pressure faced by the old professional market in terms of urban land price and management cost, and upgrading the value of the old professional market is the trend and direction of the spanformation of the old professional market in the future. Therefore, with the attention and cultivation of the old professional market for the market industry, the value added of new industries such as exhibition, brand, creativity and so on began to search for the added value of the new industries such as exhibition, brand and creativity, so that the industrial chain of the old professional market is constantly expanding, namely, "market and Exhibition", "market and brand", "market and creativity" and so on, forming "1 x 2 x 3 x 4..." Multiplication. In the future, the new business model will continue to enter the innovation field of the old professional market. Integrated technology such as network, capital and chain will promote the fission of the old professional market value chain, that is, network market, capital market, chain market and so on, and create a "1 x 2+2 * 2+3 * 2+4 * 2..." The value of series.