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Sneak Into The Mall To Investigate The Sales Situation Of 18 Women'S Clothing In Shenzhen

2010/8/13 10:21:00 767

A questionnaire survey and interview were conducted on 18 shopping malls in 13 provinces and cities in Beijing, Tianjin, Changchun and Luoyang recently.

Market

The sales situation in China was investigated.

At the same time, he also listened to the relevant leaders of these department stores to ponder over the development characteristics, development trend, cooperation with shopping malls and status in the shopping mall of Shenzhen women's wear brand in recent years.

Manfield

Launch the two brand of Masfer Su.

The overall evaluation is high but not entirely acceptable.

Among the 18 shopping malls in the survey, 9 of the shopping malls in Shenzhen had the impression of "higher overall quality and diversified styles", accounting for 50%; 9 of the Shenzhen women's clothing brands had "outstanding style, strong sense of fashion and internationalization", accounting for 50%; Shenzhen women's clothing brands had "9 higher overall grades, and the price range was suitable for shopping malls", accounting for 50%; Shenzhen's women's wear had more than 2 designer brands, accounting for 11.11%;

For the above five aspects, three shopping malls were selected for 7, accounting for 38.9%.

This fully shows the above department store's praise for Shenzhen women's wear.

In the shopping malls of the five cities of Hangzhou, Shanghai, Beijing, Guangzhou and Shenzhen, 15 of the shopping malls developed in Shenzhen's women's clothing brands were found, and the Shenzhen women's clothing brands had the largest number of votes in the five city shopping malls, followed by the women's clothing brand of Beijing, the 10 shopping malls developed for the development of Beijing women's clothing brands, 55.56% of the brands, third of the women's wear brands, the 8 women's brands with the development of the women's wear brand, the 44.44% of them, the 2 women's brands with 2 tickets, the 11.11% ratio only, and the women's wear brands got the votes of 11.11%, the proportion was only 11.11%.

Most of the shopping malls surveyed showed Shenzhen.

Women's wear

In recent years, the trend of development is promising.

Xu Li, Vice Minister of Investment Department of Qingdao Hisense Plaza, believes that Shenzhen is a good brand gathering place in the National Women's wear brand. In recent years, a number of outstanding brands have emerged, and the overall brands are larger.

Mr. Wen, Minister of investment promotion in Tianjin, believes that the brand of women's clothing in Shenzhen can be down-to-earth and constantly developing with strong momentum.

The responsible person of a well-known department store chain in Shanghai has made an in-depth analysis of the development trend and current advantages of the Shenzhen women's wear brand over the years.

This person in charge thinks that in the past ten years, the development of Shenzhen women's clothing is very fierce, and the change is very great. From the perspective of economic strength, enterprise scale and brand grade, Shenzhen women's wear has been greatly improved.

Some women's clothing enterprises in other places, although the economic strength may have been very good, the boss also made money, but there is still a lack of products, brand maintenance, there is no Shenzhen women's clothing enterprises invested so much.

Judging from the national market, he thought that the Han style women's clothing had already gone down, and the local women's clothing brand in Shanghai also gradually lost its territory. Several women's clothing brands in Beijing were limited to their own special positioning.

From the perspective of fashion, it is best for Shenzhen ladies wear.

It can be said that at present, domestic women's clothing products at every age and location are basically monopolized by the brand of Shenzhen women's clothing, so it is hard for new brands to compete with these brands.

But at the same time, some department stores put forward some different opinions on the development of Shenzhen women's clothing.

There were 4 shopping malls in Shenzhen women's clothing with "different quality and different grades", accounting for 21%, and 2 shopping malls in Shenzhen women's clothing brands and enterprises' culture need to be upgraded, accounting for 16.8%; 3 shopping malls believed that the overall development of Shenzhen's brand new brand was not fast enough, and some of the main brands that had already been affected in the market were new brands.

During the interview, the seasonal characteristics of Shenzhen women's wear brand products were also raised by the respondents.

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Li Jiaqi, an investment promotion department of Changchun Guo Shang Department Store Co., Ltd., interviewed, pointed out that goods in spring and summer have always been the strength of Shenzhen women's clothing brand, but sometimes the Shenzhen women's clothing brands still lack the products for autumn and winter.

Li Jiaqi believes that this may not be entirely relevant to Shenzhen's brand designers for northern climate.

For South market brand, usually the two season is enough, but the northern market needs four seasons goods.

Especially in winter, in places like Changchun, the temperature often drops to two or thirty degrees below zero. The products such as down garments will sell well, but at this time, the strength of some women's clothing brands in Shenzhen can not be followed up.

North crossing the Yangtze River is progressed.

In the survey, 18 shopping malls, besides the Tianjin market, have introduced the Shenzhen women's clothing brand in the other 17 department stores.

The number of imported brands in Shenzhen is at least 3, with a total of about 15.

The number of women's clothing brands in Shenzhen accounted for over 10% of the total number of women's clothing floors.

The 18 shopping malls, apart from the two unknown circumstances, accounted for less than 20% of the total number of women's clothing brands in the 10 shopping malls in the total number of women's clothing floors. The proportion of Shenzhen women's clothing brands was 62.5%, and the number of women's clothing brands in 6 shopping malls in Shenzhen accounted for 20% to 40% of the total number of women's clothing floors, accounting for 37.5%.

The total sales of women's clothing brand accounted for 3 of the total sales of women's wear and clothing in the shopping mall, and the remaining 15 shopping malls, the total sales of women's clothing brands in Shenzhen accounted for 21% to 25% of the total sales of women's clothing, which accounted for 13.33%. The total sales volume of women's clothing brands in Shenzhen accounted for 13.33% to the total sales of women's clothing brands, which accounted for 16% to 20% of the total sales of women's clothing brands, accounting for 26.67%; the total sales of Shenzhen women's clothing brands accounted for 15 of the total sales of women's wear, and the proportion of the Sales Department of the women's wear was 10%. Judging from the proportion of sales, in the survey, Shenzhen

Among them, Shenzhen women's clothing accounted for more than 16% of the department store's sales of women's clothing sales, reaching 6, accounting for 40% of the total, and 12 shopping centers with a contribution of 10% or more, accounting for 80%.

This shows that the Shenzhen women's clothing brand has an important contribution to the overall sales of shopping malls.

In addition, the Shenzhen women's clothing brand played an important role in supporting the performance in the department store.

The number of women's clothing brands in Shenzhen accounted for about 40% of the total number of women's clothing brands, and the number of brands was about four and fifty respectively.

The best seller in Shenzhen, the designer of the women's wear brand in the country, has a sales volume of about 7000000 yuan a year, averaging five yuan and six hundred thousand yuan a month, and the sales season is not obvious.

It is worth noting that in the effective questionnaires collected in the survey, the 14 remaining department stores belong to the typical northern market except Anhui Shangzhi Limited by Share Ltd, Guiyang Zhicheng Department store, Nanning Dream Island Department store and Shanghai Changjiang mall Mall branch.

The industry is known as "Shenzhen women's wear north but the river", which highlights the typical regional consumption characteristics of Shenzhen women's clothing.

Although this theory still bothers the majority of Shenzhen women's wear brands, it can be found that nowadays, the women's wear brands are expanding to the north of the Yangtze River in Shenzhen. A number of excellent brands are gradually moving to the national market and gradually gaining the recognition of the national market.

In the northern market, whether it is the number of brands imported or the contribution to the sales of shopping malls, it is not easy for Shenzhen women's clothing to hand in such a reply.

In this regard, Tianjin Binjiang Commercial Building Co., Ltd., a fashion mall official pointed out that in recent years, Shenzhen women's clothing development is better, and more and more adapted to the northern market, has played a role in promoting the development of Tianjin's clothing, and sales in Tianjin are also getting better and better.

The head of the department store in Shanghai expressed a more clear view. He believes that the performance of Shenzhen women's clothing brands in department stores can be eaten in North and south, much more than that in any other city in the country.

But he also pointed out that in such a market layout, the Shenzhen women's clothing brand has paid attention to all cities in the country, but has done little in its efforts.

Leading brands are becoming increasingly influential.

Among the women's garments in Shenzhen, there are already a number of recognized brands in the market. These brands have good performance in the market, which can be shown in the process of investigation.

From the perspective of market coverage, the number of shopping malls in the 18 shopping malls surveyed was 10, with a coverage rate of 55.56%; the number of shopping malls entered by masfield was 9, the coverage rate was 50%; the number of shopping malls entered by the cinema was 9, and the coverage rate was 38.89%; the number of shopping malls in Finidi, ladies and girls' houses was 6, the coverage rate was 33.33%, and the number of shopping malls in the city of napsi, Napa and monsoon was 4, with a coverage rate of 22%.

Although the number of brands entering the shopping mall does not fully reflect the status and performance of the brand in the market, what kind of shopping mall a brand enters is related to various factors such as brand positioning and market positioning, and brand's own market strategy, but this coverage can still reflect the market performance of some brands.

From the sales performance of shopping malls, in the 18 shopping centers surveyed, Mass Phil entered the top 3 shopping malls of women's clothing, and there were 3 shopping malls in the top 3, and 2 of the top 3 stores were sold in women's clothing.

In the sales ranking of Shenzhen women's clothing, except for two cases, in the remaining 16 shopping malls, Mass Phil ranked the first place in the shopping malls, accounting for 8, accounting for 50%; the highest monthly sales in these shopping malls were about 700 thousand yuan, the lowest monthly sales volume was 20~25, the annual minimum performance was over 450~500 yuan, and the highest annual performance was about 7000000 yuan.

In the northern shopping malls, such excellent performance can be achieved.

In the two shopping malls, the movie ranked the first in Shenzhen women's clothing sales. In addition, several brands such as Ma Tiannu, Liang Zi and zengteng also entered the first place of Shenzhen women's clothing sales in a shopping mall. Their annual sales performance was between 250~380 yuan, the highest monthly sales performance was between 25~50 yuan, and the lowest monthly performance was between 10~20 yuan.

It can be found that this is quite different from Mass Phil's performance.

There are 6 unknown situations in the sales ranking of women's clothing brands in Shenzhen. Among the remaining 12 shopping malls, the second ranked brands are relatively scattered. The brands listed are: Nals, guris, Ai Wei, Eun Chang, Ma Tiannu, Mu Lan, and white collar demeanor.

In this ranking, the highest sales of these brands are basically in the range of 40~50 yuan, the lowest monthly sales are in the range of 15~30 yuan, the annual sales are basically around 4 million yuan, and some have reached 5 million yuan.

It can be found that this performance is even higher than that of some women's clothing brands in Shenzhen.

Among the top two brands in the shopping malls, the highest frequency was Mass Phil, 8 times; the frequency of the second brands was Ma Tiannu, the frequency was 3 times; the frequency of third brands was 2 times.

In addition, the brands with annual sales performance of more than 3 million 500 thousand yuan are Mass Phil, Na Er, Ma Tiannu, Lan Xi, Ai Wei and Mu Lan.

It can be found that the brands that appear above have their own place in department stores, and have become excellent representatives of Shenzhen women's clothing, and their performance in the market is more and more recognized.

Of course, it should be pointed out that sales performance may not fully represent the strength, taste and grade of a brand.

The relevant person in charge of a department store in Shanghai pointed out that each brand dealer has different sales performance under different development stages and different ideas.

If a brand is in the brand image maintenance period, it may focus more on brand image, brand taste, etc., so long as the sales performance is relatively stable.

For a brand like this, if you want a very high sales volume in a department store, it will usually be easier. As long as they drop their figure appropriately and take part in some shopping promotion and marketing activities, sales will rise immediately.

For example, on the anniversary day of the group's benchmark store, on the day of "500 to 300" activities, there are many brands that can achieve more than 3 million yuan a day, such as Baozi and Mass Phil, whose sales volume is 3 million yuan on this day.

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Still optimistic and highly dependent on shopping malls.

The survey also conducted interviews with some women's clothing brands in Shenzhen.

Through interviews and surveys, it is confirmed again that in the aspect of channel development, Shenzhen women's wear brands still value highly and rely highly on department stores.

At the same time, they also value shopping centres.

In fact, a large number of leading brands and old brands such as Mass Phil and Song Li Si are still department stores.

These brands have a clear idea of opening their stores, which means they are stationed in high-end department stores or shopping centers.

Already has more than 10 years of brand history Heng Yun, has always been the main department stores, at present, there are more than 100 stores in the national department stores.

These department stores are mainly located in the main commercial cities south of the Yangtze River.

In Shenzhen, there are more than 20 stores in the department store of Heng Yun.

The average shop area is about 60 square meters, and its annual sales volume is steady at 300~400 yuan.

This year, Heng Yun began to intensify efforts to expand the northern market, and the department store in Shandong and other places is the focus of its development.

A growing number of women's clothing brands in Shenzhen attach importance to department stores.

In 2006, Susan launched his two brand, Ge Lan.

Since its birth, Susan has been very clear that his main channel of development is China's high-end public department stores.

Today, it has more than 150 stores across the country, of which more than 95% of the shops are located in high-end shopping malls.

About 60% of the stores in the department store are direct stores.

In East China, the sales of best selling shop by Susan is about 5 million yuan a year.

In the Beijing market, Susan has 3 stores in the department store, all of which are direct stores.

In the second half of this year and the next few years, Susan will lock the main development areas into department stores in the southwest and North China, and Chengdu is a key market.

At present, Susan has been stationed in two shops of the Ito system in Chengdu.

Several brands concerned leaders also expressed their views on why shopping centres are good.

First of all, it is related to the characteristics of women's clothing category and the positioning of women's clothing brand in Shenzhen.

Hu Liang, sales manager of Susan brand, thinks that a clothing brand mainly chooses what channels it has, and is closely related to the brand's own characteristics and positioning.

If it is men's clothing brand, or sports and leisure such popular brands, Street store will be a very important sales channel, but the women's clothing brand has its own characteristics.

Xing Xiaojun, deputy general manager of Shenzhen Heng Yun silk garments Co., Ltd. believes that women's clothing with relatively high positioning is not very suitable for opening stores. This kind of women's clothing brand emphasizes shopping environment and stable passenger flow.

Second, from the perspective of format, mature shopping malls generally have relatively stable passenger flow and relatively complete functions. They have relatively systematic experience in store management, which can also bring benefits to brands.

Hu Liang, sales manager of Susan, believes that department stores are more mature and more experienced, and the domestic high-end department stores are coordinated with the overall development plan of the brand in terms of management, brand operation and so on.

Xing Xiaojun, deputy general manager of Shenzhen Heng Yun silk garments Co., Ltd., the stable passenger flow in the excellent shopping malls can make the brand easy to attract stable customers.

Especially for old brands like Heng Yun, a stable customer base is more important.

In addition, when the brand is stationed in the shopping mall, it has to bear about 30% of the buckles and bottom guards. But on the other hand, the relatively strict management of the mall can make the brand continue to improve, which is also valued by the brand.

Above, we have reported the development characteristics, development trend, cooperation with shopping malls and status in the shopping mall of Shenzhen women's clothing in recent years.

Next, we focus on the 18 shopping malls, including the number of women's clothing brands in Shenzhen, the best selling brands, and the sales of Shenzhen women's wear brands.

Note: the brand listed in the form is part of Shenzhen women's wear brand.

Another: the details of the sale of women's clothing in different shopping malls are shown in the July 30, 2010 edition of the China fashion press A4/A5.

North China

Beijing Zhuang Shengchongguang

The business area of women's clothing is 20 thousand square meters, the total number of women's clothing brands is about 200~300, and the annual sales of women's clothing is about 800 million yuan, accounting for 50% of the total sales volume of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, Napaga, lady house, Tianyi, Yi Hui, Deng Hao, and so on.

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The top three women's brands in the annual sales of the mall are exceptions, Baozi and ranzi.

The first brand of Shenzhen women's clothing brand in the annual sales of the mall is masfield, the second is Song Li Si, and the third is "grace".

The other two or three line Shenzhen women's clothing brand in the mall's monthly sales volume is about 21~30 yuan.

Overall, the sales of women's clothing brands in Shenzhen accounted for 21% to 25% of the total sales of women's clothing in the shopping mall.

Compared with Guangzhou, Hangzhou and Beijing women's clothing, Bao Bei, their business minister, is optimistic about Shenzhen and Shanghai women's wear.

Hebei Tangshan department store

The business area of the women's clothing category is 4000 square meters, the women's clothing brand is about 50~60, the annual sales volume of women's clothing is about 60 million yuan, and the annual sales of women's clothing account for 36% to 40% of the total annual sales of the shopping mall.

The women's clothing brands currently owned by the mall are Mass Phil, singer, Napa, Ma Tiannu, Ji Houfeng, Ma Tiannu, Mu Lan, and Enlai.

Shenzhen women's clothing brand accounted for 20% to 40% of the total number of women's clothing brands.

The top two brands in the mall are Mass Phil and kolba, whose annual sales are about 6 million yuan and 5 million yuan.

Shenzhen women's clothing brand is the first brand in the market for the annual sales of the brand of Mass Phil, the maximum monthly sales of about 680 thousand yuan, the monthly minimum sales of about 360 thousand yuan, annual sales of about 500~600 million yuan; Shenzhen women's brand brand in the market annual sales of second of the brand Mu Lan, the highest monthly sales of about 500 thousand yuan, the lowest monthly sales of 300 thousand yuan, about 5 million yuan in the annual sales, the other two or three line Shenzhen women's brand in the store's single month sales of about 11~20 million.

Hebei Tangshan department store super business person responsible for the impression of the Shenzhen women's clothing brand, the overall quality is high, the style is diversified.

Tianjin Market

At present, the business area of the women's clothing category is 10 thousand square meters. The total number of brands of women's clothing category is about 120, and the annual sales of women's clothes are about 100 million yuan, accounting for 21% to 25% of the total sales of the shopping mall.

There is no famous Shenzhen women's clothing brand in the shopping mall. In the future, the Shenzhen women's wear brand will be introduced by Mass Phil, Song Li Si, AI Tai AI, Ying Er, and Ni Er Si.

At present, the brand of women's clothing sales in the mall is large, with annual sales of about 7 million yuan.

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Mr. Wen, director of the Investment Promotion Department of Tianjin promotion field, has the impression of Shenzhen women's clothing brand. The overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, and the price range is suitable for the shopping mall operation.

At the same time, he also believes that Shenzhen women's clothing brand can be down-to-earth and continuous development, strong momentum.

Compared with women's clothing in four cities of Guangzhou, Hangzhou, Shanghai and Beijing, he is more optimistic about the development trend of women's wear in Shenzhen.

Tianjin Binjiang Shopping Center

The business area of the women's clothing category is 3000 square meters, the women's clothing brand is about 50, the annual sales volume of women's clothing is about 60 million yuan, and the annual sales of women's clothing account for 11% to 15% of the total annual sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Providence, purple tengluo, and white-collar style.

In the future, the brand of Shenzhen women's clothing will be introduced, such as song Li Si, Nals, Kong Lan, Ying Er, Heng Yun, etc.

The overall operating area of the Shenzhen women's clothing brand is 400 square meters. The proportion of women's clothing brands in Shenzhen occupies 20% of the total number of women's clothing brands.

The first and third brands of the mall are Ying Da and Liangzi, whose annual sales amount is about 5 million yuan and 2 million 500 thousand yuan.

Shenzhen women's clothing brand in the annual sales of the first ranking brand is Liangzi, the highest monthly sales of about 400 thousand yuan, the lowest monthly sales of about 100 thousand yuan, annual sales of about 2 million 500 thousand yuan; Shenzhen women's clothing brand in the annual sales of second of the brand is white collar style, the highest monthly sales of about 300 thousand yuan, the lowest monthly sales of 180 thousand yuan, the annual sales of about 180 thousand yuan, annual sales of about 2 million yuan; third is purple tengluo, the highest monthly sales of about 300 thousand yuan, the lowest sales of 100 thousand yuan, the lowest sales of 100 thousand yuan, annual sales of about 2 million yuan; other lines of Shenzhen women's clothing brand in the mall's monthly sales of about RMB.

The total annual sales volume of Shenzhen women's clothing brand in the mall is about 8 million yuan, which accounts for 16% to 20% of the sales of women's clothing category.

Eileen Chang, general manager of Tianjin Binjiang shopping center, has the impression of Shenzhen women's clothing brand. The overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, and the price range is suitable for the shopping mall operation.

She pointed out that the recent development of Shenzhen women's clothing was fast, while highlighting the style of the mainland, it also integrated into the international fashion style, reflecting the brand management idea and activating the market.

Compared to Guangzhou, Hangzhou and Beijing women's clothing, she is optimistic about Shenzhen and Shanghai women's clothing brand.

Tianjin gold Yuanbao commercial building

The business area of the women's clothing category is 6000 square meters, the women's clothing brand is about 50, the annual sales volume of women's clothing is about 160 million yuan, and the annual sales of women's clothing account for 16% to 20% of the total annual sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Napaga, lady house, Providence, orchid show, Yi Hui, Ma Tian Ni, Ying Er, Ji Houfeng, Na Er Si, Ma Wei Si, Mu Lan, Yilan, Yu, Ai Wei and so on.

The proportion of women's clothing brands in Shenzhen is less than 20% to 40%.

The top three brands in the mall are Ya Ying, AMSS and brother. Their annual sales are about 8 million yuan, 6 million yuan and 6 million yuan respectively.

Shenzhen women's clothing brand in the mall's annual sales ranked first brand Nals, the highest monthly sales of about 500 thousand yuan, the lowest monthly sales of about 200 thousand, annual sales of about 3 million 500 thousand yuan.

The other two or three line Shenzhen women's clothing brand in the mall's monthly sales volume is about 11~20 yuan.

The proportion of women's clothing brands in Shenzhen accounted for 16% to 20% of the sales of women's clothing.

Zhou Juan, manager of Investment Department of Tianjin Yuanbaoshan commercial department, has the impression of Shenzhen women's dress, that is, the overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, the price range is suitable for the shopping mall operation, and the age is bigger.

She pointed out that Shenzhen women's wear has developed steadily in recent years. The relatively well-known brands are still some old brands before, and the breakthroughs of new brands are not too great.

She likes women's clothing in Beijing, Hangzhou and Shenzhen.

Tianjin Binjiang Commercial Building Co., Ltd.

The business area of the women's clothing category is 4800 square meters, the women's clothing brand is about 60, the annual sales volume of women's clothing is about 80 million yuan, and the annual sales of women's clothing account for 11% to 15% of the total annual sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are MYMO, meet, purple tengluo, Sandy, dew drops and so on.

The business area of the Shenzhen women's wear brand is 1000 square meters.

The top three brands in the mall are nine, 4 million 500 thousand, 4 million and 3 million yuan respectively.

Shenzhen women's clothing in the mall's annual sales ranked first in the brand of purple tengluo, the highest monthly sales of about 300 thousand yuan, the lowest monthly sales of about 150 thousand yuan, the annual sales of about 2 million 800 thousand yuan; Shenzhen women's clothing sales in the mall ranked second in the brand of Sandy, the highest monthly sales of about 150 thousand yuan, the lowest monthly sales of about 100 thousand, annual sales of about 100 thousand yuan, annual sales of about 1 million 800 thousand yuan; Shenzhen women's clothing sales in the annual sales of third brands as dew drops, the highest monthly sales of about 130 thousand yuan, the lowest monthly sales of 80 thousand, annual sales of about 1 million 200 thousand yuan; other lines of Shenzhen women's clothing brand in the mall's monthly sales of about 10 million yuan.

The total sales volume of the women's clothing brand in Shenzhen is about 10 million yuan, which accounts for 10% to 15% of the total sales of women's clothing.

The impression of the head of the fashion shop in Binjiang Commercial Building Co., Ltd., Tianjin, is that Shenzhen women's clothing is characterized by high overall quality, diversified styles, prominent brand style, strong sense of fashion and internationalization, and relatively different positioning differences among different brands.

She pointed out that in recent years, Shenzhen women's clothing has developed better, and has been more and more adapted to the northern market. It has played a role in promoting the development of Tianjin's clothing, and the sales in Tianjin are getting better and better.

She likes women's clothing in Shenzhen and Beijing.

{page_break}, Hisense Plaza, Qingdao

The total business area of women's clothing category is about 10 thousand square meters, and the total number of women's clothing brands is about 50. The annual sales volume is about 200 million yuan, which accounts for 16% to 20% of the total sales volume.

The Shenzhen women's clothing brands currently owned by shopping malls include Mass Phil, SongofSong, INSUN, Finidi and so on. In the future, the women's clothing brands in Shenzhen will be imported into the market.

The top three brands in the mall are zhuya, Ya Ying and LADOWA, whose annual sales are around 800~1000 yuan.

Shenzhen women's clothing brand in the mall's annual sales of the top ranked brand is Mass Phil, the highest monthly sales of about 40~50 yuan, annual sales of about 4 million 500 thousand yuan; Shenzhen women's clothing brand in the mall's annual sales ranked second in the brand of the brand, the highest monthly sales of about 40~50 yuan, the lowest monthly sales of 250 thousand yuan, annual sales of about 4 million yuan, the annual sales of about 4 million yuan; Shenzhen women's clothing brand in the annual sales of third sales brand is Finidi, the highest monthly sales of about 300 thousand yuan, the lowest monthly sales of 200 thousand yuan, annual sales of about 3 million 500 thousand yuan left and right; other two or three line Shenzhen women's clothing brand in the mall's monthly sales of about $10 million.

Overall, the overall sales of women's clothing brands in Shenzhen accounted for 16% to 20% of the total sales of women's clothing.

Xu Li, Vice Minister of Investment Department of Qingdao Hisense Plaza, believes that at present, the overall development trend of Shenzhen women's clothing is relatively good. Shenzhen is a good brand gathering place in the National Women's wear brand. In recent years, a number of outstanding brands have emerged, and the brands are generally larger. One of the outstanding features is the designer's brand in Shenzhen women's wear.

But she also believes that the quality and scale of Shenzhen women's wear are uneven.

Inner Mongolia Hai Liang Department Store

The business area of women's clothing is 30 thousand square meters, the total number of women's clothing brands is about 200, and the annual sales of women's clothing is about 300 million yuan, accounting for 40% of the total sales volume of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are songs, ladies' houses, Providence, Jesse, grand Langer, Ma Tiannu, urban couple and man ya.

In the future, the brand of Shenzhen women's wear will be Mass Phil, Napa and pink.

The number of women's clothing brands in Shenzhen accounted for 20% to 40% of the total number of women's clothing.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the ladies' house, the highest monthly sales of about 400 thousand yuan, the lowest monthly sales of 150 thousand yuan; Shenzhen women's clothing brand in the mall's annual sales ranked second of the brand is Jesse, the highest monthly sales of about 300 thousand yuan, the lowest monthly sales of 120 thousand yuan; Shenzhen women's clothing brand in the annual sales of third sales brand is Ma Tiannu, the highest monthly sales of about 200 thousand yuan, the lowest monthly sales of 100 thousand yuan; other two or three line Shenzhen women's clothing brand in the mall's monthly sales of about 11~20 million yuan.

Overall, the overall sales of women's clothing brands in Shenzhen accounted for 10% to 15% of the total sales of women's clothing.

Northeast China

Liaoning Zhuo Zhan Department Store Co., Ltd.

The business area of the women's clothing category is 20 thousand square meters, the women's clothing brand is about 200, and the annual sales of women's clothing account for 36% to 40% of the total sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, AI Tai AI, Jesse, Lan Xi, Ma Tiannu, Finidi and so on.

The number of women's clothing brands in Shenzhen accounted for less than 20% of the total number of women's brands.

The top three women's brands in the mall are orpheo, coleba and ranza.

The first brand of Shenzhen women's clothing brand in the annual sales of the mall is masfield, the second is Ma Tin, and the third is Finidi.

The impression of Liaoning Zhuo Zhan Department Store Co., Ltd. on Shenzhen women's wear is that the positioning differences among different brands are relatively prominent, but the high-end brands are relatively few.

Jilin China World Trade Center shopping center {page_break}

The shopping mall currently owns about 90 women's clothing brands, and the total annual sales of women's clothing is about 200 million yuan, accounting for 36% to 40% of the total sales of shopping malls.

At present, the Shenzhen women's clothing brand is Mass Phil, AI Tai AI and Ni Er Si.

In the future, there are ladies' brands in Shenzhen, including Lady house, Ma Tiannu, Deng Hao, Ji Houfeng, Mu Lan and man ya.

The top three women's clothing brands in the mall are white-collar, Baozi and Mass Phil, whose annual sales are about 6 million yuan.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the brand name, Mass Phil, the highest monthly sales of about 700 thousand yuan, the lowest monthly sales of 250 thousand yuan, annual sales of about 5 million yuan; Shenzhen women's clothing brand in the annual sales of second of the mall brand is Nals, the highest monthly sales of about 450 thousand yuan, the lowest monthly sales of 180 thousand yuan, annual sales of about 4 million yuan; other Shenzhen two or three line women's clothing brand in the mall's monthly sales of about 11~20 million yuan.

Overall, the overall sales of women's clothing brand in Shenzhen accounted for about 10% of the total sales of women's clothing.

Chen Lijun, deputy general manager of Jilin China World Trade Center shopping center, has the overall impression of Shenzhen women's clothing brand. The overall quality is high and the style is diversified. The difference between different brands is relatively prominent, quality and grade are uneven, and brand and corporate culture need to be improved.

She also believes that the development of Shenzhen women's wear is slower and individual brands are better.

Compared with Hangzhou, Guangzhou and Shanghai, she is more optimistic about women's wear in Shenzhen and Beijing.

Dalian friendship mall

The business area of the women's clothing category is 4400 square meters, the women's clothing brand is about 60, the annual sales of women's clothing is about 170 million yuan, accounting for 26% to 30% of the total sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, lady house, Tianyi, Ma Tiannu, Ying Er, Finidi, and Enlai.

Shenzhen women's clothing brand accounted for less than 20% of the total number of women's clothing brands.

The top three brands in the mall are Kolo bah, white-collar and orpheo, with annual sales of around 10 million yuan.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the brand name, Mass Phil, the highest monthly sales of about 600 thousand yuan, the lowest monthly sales of 300 thousand yuan, the annual total sales of about 4 million 500 thousand yuan; second for the clothing, the highest monthly sales of about 400 thousand yuan, the lowest monthly sales of 250 thousand yuan, annual sales of about 3 million yuan; other Shenzhen two or three line women's clothing brand in the mall's monthly sales of less than 100 thousand yuan.

Overall, the proportion of women's clothing brands in Shenzhen accounted for 10% to 15% of the total sales of women's clothing.

Dalian friendship mall responsible person Qiu Hong believes that the overall quality of Shenzhen women's clothing is high, its style is diversified, and its promotion is faster. At the same time, it is also considered that the quality and grade are uneven.

Heilongjiang Daqing department store

The business area of the women's clothing category is 6500 square meters, the women's clothing brand is about 60, the annual sales of women's clothing is about 150 million to 180 million yuan, accounting for 5% to 10% of the total sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, Ma Tiannu, movie and monsoon.

The total operating area of Shenzhen women's wear brand is 500 square meters, and the number of women's clothing brands in Shenzhen occupies 20% to 40% of the total number of women's clothing.

The top three women's clothing brands in the mall are elder brothers, Ying Tai and nine posture. Their annual gross sales are about 6 million, 5 million and 4 million respectively.

Shenzhen women's clothing brand in the total sales of women's clothing accounted for 10% to 15%.

Sun Quanyu, deputy general manager of Heilongjiang Daqing department store, has the impression of Shenzhen women's clothing brand. The overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, and the price range is suitable for the shopping mall operation.

He also believes that Shenzhen women's clothing is showing a very good momentum of development, has begun to catch up with the Beijing brand, brand grades and grades are getting higher and higher.

Southwest and Southern China

Nanning Dream Island Department Store

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, grand, Ma Tiannu, shadow and Finidi; the number of women's clothing brands in Shenzhen occupies 20% to 40% of the total number of women's clothing.

The top three brands in the mall are ESCADASPORT, Baozi and Mass Phil.

The first brand of Shenzhen women's clothing brand in the annual sales of the mall is masfield, the second is Ma Tian Ni, and the third is INSUN.

Overall, the proportion of women's clothing brands in Shenzhen accounted for 21% to 25% of the total sales of women's clothing.

Lingxiao, head of department store in Nanning dream island, has the impression of Shenzhen women's dress. The difference between different brands is relatively prominent, quality and grade are uneven, brand and corporate culture need to be improved.

She is more optimistic about women's clothing brands in Shanghai and Beijing.

Guiyang Zhicheng Department Store

At present, the shopping area of women's clothing is 5000 square meters, and the women's clothing brand is about 100. The annual sales of women's clothing account for 35% of the total annual sales of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are ladies' houses, Providence and pink.

Shenzhen women's clothing brand accounted for less than 20% of the total number of women's clothing brands.

In the future, the brand of Shenzhen women's wear that will be introduced is Song Li Si, Jesse, Yi Hui and Ernie.

The top three women's clothing brands in the mall are ONLY, VEROMODA and TeenieWeenie, and their annual gross sales are around 5 million.

Shenzhen women's clothing brand ranked the first in the annual sales of the mall is pink, the highest monthly sales of 200 thousand, the lowest monthly sales of 80 thousand, the total annual sales of about 1 million 500 thousand.

Shenzhen women's clothing brand accounted for less than 10% of the total sales of women's clothing in the mall.

Zhu Yun, deputy manager of Sales Department of Guiyang Zhicheng Department store, has the impression that the brand of Shenzhen women's clothing is high, and the price range is suitable for shopping malls.

She believes that the Shenzhen women's wear brand has been launched more, but it soon disappeared.

Northwest and central China

Xi'an Wan Qian Department Store Co., Ltd.

The business area of the women's clothing category is 8000 square meters, the women's clothing brand is about 60, the annual sales of women's clothing is about 70 million yuan, accounting for 26% to 30% of the total sales of the shopping mall.

The Shenzhen women's clothing brand currently owned by the mall is Finidi, Napa Jia, and so on.

The top three brands in the mall are ONLY, TeenieWeenie and VEROMODA, with annual gross sales of about 3 million 800 thousand, 3 million 300 thousand and 3 million 300 thousand respectively.

Shenzhen women's clothing brand is the first brand in the annual sales of the mall, the highest monthly sales of 210 thousand, the lowest monthly sales of 110 thousand, the annual total sales of about 1 million 900 thousand; the other two or three lines of Shenzhen women's clothing brand in the mall's monthly sales of less than 100 thousand yuan.

Shenzhen women's clothing brand accounted for less than 10% of the sales of women's clothing.

Dong Yi, director of women's clothing category of Xi'an thousand Department Store Co., Ltd., has the impression of Shenzhen women's dress that the overall quality is high and the style is diversified.

He scored 80 points for Shenzhen women's wear.

Luoyang thousands of department stores

The mall currently owns Shenzhen women's clothing brand, such as maiden, lady's house, Baer Jin, Mondial, Pozo, Maany Siti Faith and so on.

The top two brands in the mall are Ma Tin and Mondi Al, whose annual sales are about 3 million 800 thousand yuan and 3 million yuan respectively.

Shenzhen women's clothing in the mall's annual sales ranked first in the brand of Ma Tiannu, the highest monthly sales of about 25~30 yuan, the lowest monthly sales of about 180 thousand yuan, annual sales of about 350~380 yuan; Shenzhen women's clothing in the mall's annual sales ranked second of the brand is Mondi Al, the highest monthly sales of about 200 thousand yuan, the lowest monthly sales of about 180 thousand, annual sales of about 300~350 yuan; Shenzhen women's clothing sales in the mall ranked third brand is Maany Siti Faith, the highest monthly sales of about 180 thousand yuan, the lowest monthly sales of 100 thousand, annual sales of about 1 million 500 thousand yuan; other Shenzhen two or three line Shenzhen women's clothing brand in the mall's monthly sales in less than RMB.

The total sales of the Shenzhen women's clothing brand in the mall now account for 10% to 15% of the total sales of women's clothing.

Hu Xiaoling, manager of Luoyang Wan Department Store Department, has the impression of Shenzhen women's dress that the overall quality is high, the style is diversified, the brand style is outstanding, the fashion sense is strong, and the internationalization is more, the designer brand is quite many.

She believes that the development of Shenzhen women's wear has been in line with international standards.

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East China

Shanghai Changjiang shopping mall department store branch

The business area of women's clothing is 6000 square meters, the total number of women's clothing is about 30, and the annual sales of women's clothing is about 100 million yuan, which accounts for 36% to 40% of the total sales of shopping malls.

The Shenzhen women's clothing brands currently owned by the mall are AI Tai, Ma Tiannu and Ying er.

The women's wear brand in Shenzhen is about 300 square meters in the mall, and the number of women's clothing brands in Shenzhen is less than 10%.

The top three brands in the mall are Ying Ying, ESPRIT and shadow. The total sales volume of the top two is about 7 million, and the total sales volume of third is about 5 million 500 thousand yuan.

Shenzhen women's clothing brand is the first brand in the annual sales of the mall, the highest monthly sales amount is about 700 thousand yuan, the lowest monthly sales of 300 thousand yuan, annual sales of about 5 million 500 thousand yuan; other Shenzhen two or three line Shenzhen women's clothing brand in the mall sales of about 11~20 yuan.

Overall, the overall sales of women's clothing brand in Shenzhen accounted for about 10% of the total sales of women's clothing.

Chen Qinghua, deputy general manager of Shanghai Changjiang port mall department store, has the overall impression of Shenzhen women's clothing brand. The overall quality is high and the style is diversified. The difference between different brands is relatively prominent. The overall quality of the brand is relatively high, and the price range is suitable for shopping malls.

She is optimistic about the development of women's clothing in Beijing and Shenzhen.

Anhui Shang Zhi Du Limited by Share Ltd

The business area of the women's clothing category is 5000 square meters, the women's clothing brand is about 65, the annual sales of women's clothing is about 120 million yuan, accounting for 21% to 25%% of the total sales volume of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, euro Breno, Napaga, lady house, Jesse, movie, Ji Houfeng, Finidi, Mu Lan, Ernie, man ya, OTT.

The total operating area of Shenzhen women's clothing brand in the shopping mall is 1500 square meters, and the number of women's clothing brands in Shenzhen occupies 20% to 40% of the total number of women's clothing.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the brand name, Mass Phil, the highest monthly sales of about 600 thousand yuan, the lowest monthly sales of 200 thousand yuan, the annual total sales of about 7 million yuan; second Ai Wei, the highest monthly sales of about 450 thousand yuan, the lowest monthly sales of 150 thousand yuan, annual sales of about 4 million yuan; other Shenzhen two or three line women's clothing brand in the mall's monthly sales of about 11~20 million yuan.

Overall, the total sales volume of Shenzhen women's clothing brand in the mall is about 20 million yuan, which accounts for 16% to 20% of the sales of women's clothing.

Li Yuxiao, director of women's clothing department of Limited by Share Ltd, Anhui, the overall impression of Shenzhen women's clothing brand is that the brand style is more prominent, fashion sense is stronger, and internationalization is different, and the positioning difference between different brands is relatively prominent.