Gifted Men'S Clothing Innovation Network Marketing &Nbsp; Kill Young Consumer Groups

In July 2010, Gifted scholar The "green talent competition" network launched by the clothing Limited by Share Ltd lasted more than 1 months. Under the high attention and active participation of the netizens, the results of the selection were announced. Among the top 11 netizens with the highest talent index, they were removed from the more than 1300 players who participated in the selection, and got the title of "green talent", and they could enjoy the super value gift from the talent stock.

For the gifted men's men who are innovative in attacking Internet marketing, attracting the attention of young consumer groups to brands has undoubtedly become the deep marketing objective of this activity. With the rise of the new media Internet, many enterprises began to use the help of the Internet. network This powerful force of media has opened up opportunities for cooperation in many fields and fields. In particular, the number of Internet users in the younger generation of consumers is getting bigger and bigger. After 80, the consumer group gradually began to become the main consumer group of many enterprises.

Therefore, the talented person carries on the thorough investigation and analysis to the young consumer group's consumption individuality, the habit, the hobby, they have the individuality and the unique taste, they do not like the instilled brand dissemination, prefer the equal communication way, can participate in them, thus produces the emotion sympathetic brand. To this end, in terms of network dissemination, on the basis of the original online advertising, gifted scholars have innovating network marketing and launched the "green talent competition".

This network activity, talented men's men's clothing has set up many game links, inviting friends, champion guess, star selection, forum posting and talent support. Through these links, consumers can vote here, and accumulate talent index, use lucky index scores to make lucky draw and green talent evaluation. Since the implementation of the campaign, consumers have realized the zero distance interaction with the brand through the network experience marketing mode.

Through years of operation, Gifted men's clothes Has accumulated a high degree of brand awareness. With the advent of the new media age, gifted scholars gradually realized the strong influence of the Internet and began to get involved in Internet communication. According to the report on the basic situation of Internet use published in CNNIC2009, the netizens can be divided into 3 age groups compared with the age structure of China's population. 10~29 years of age are regarded as highly popularized population, and now nearly 60% of them are Internet users. At the age of 30~49, the average population is moderate, and about 20% of them are Internet users. It is estimated that the average age of Internet users in China is 28.

In the long run, gifted men's wear has become one of the most famous men's clothing brands in China. The young consumer group will become an important part of brand positioning and promotion. With the help of the high-end media of CCTV, gifted scholars will also cooperate with the main portals in China. Through the integration of network marketing, we will conduct a comprehensive and in-depth interaction, aiming at the growing young consumers, aiming at a wider range of customers, rapidly expanding the influence of brands, and deepening and continuing the brand effect.