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Luxury Pleasure Experience Drive Power: Sincere Advice Is The Key To Purchase.

2010/8/24 14:34:00 40

Most respondents still think buying luxury products can highlight their honorable status, which is their passion.

consumption

But the "face" is no longer the only major factor driving the purchase of luxury goods.

In the process of investigation, people's attention to luxury products enjoyment and experience is unexpectedly high.

Of all the respondents, 65% said that the luxury and enjoyment of luxury products was an important factor driving them to buy.

In addition, the taste of the product itself was also noted by 55% of the respondents.

Pleasure experience, identity and taste symbol constitute the three driving forces of luxury consumption in China.

In the luxury consumption of all interviewees, 29% of their friends and relatives were purchased.

Business cooperation

Partners accounted for 28%.

In addition to my own use, gift giving, especially business gifts, is still one of the most important purchases of luxury goods.

The survey found that

luxury goods

It is widely used in business gifts and is also a unique consumption feature in the mainland of China.

This phenomenon accounts for 28% of the respondents in the first tier cities, and 36% in the second tier cities, more than 3 times in Hongkong and Taiwan.

Among them, the data in Southern China and West China's second tier cities are more than 38%, ranking first in the country, followed by 36% in Guangzhou.

Among the luxurious varieties suitable for gift, one of the most popular clothing accessories and small leather goods is the most popular.

37% of the respondents believe that the price of the products such as high-end wallets, scarves, neckties, glasses and so on is appropriate and respectable.

The report shows that 73.9% of respondents believe that salesperson's sincere advice is the most important factor in the purchase behavior of luxury goods.

69.3% of respondents hoped that they could deepen their cognition of brand and acquire more product information in the process of consumption, while 59% of respondents attached great importance to the friendly attitude of salesmen.

Because of the relatively limited access to luxury goods, consumers in second tier cities are more concerned with salesmen's professional advice than in the first tier cities.

43% of the respondents in the second tier cities hope to know the history and value of luxury brands through salesmen, so as to improve their knowledge of products.

In the Hongkong market where the luxury goods market is mature, only 30% of the respondents will adopt the professional advice of the salesperson, and the sales attitude is the primary consideration factor. 52% of the respondents require the salesperson to have a positive sales attitude.