Home >

Shishi Children's Wear Brand Explore The Way Of Brand Development

2010/8/31 18:11:00 51

Shishi children's wear

We must take the road of brand management, otherwise we will be faced with a crisis of survival. "Children's clothing enterprises must unite and integrate their superior products to create brand!"

Recently, the Shishi children's Wear Industry Association organized the "

Shishi children's wear brand

On the road seminar, the children's clothing enterprises participated in the discussion on the importance of brand management and how to build brands, and reached a consensus.

As we all know, Shishi textile and garment industry occupies half of the economic development of Shishi, while Shishi children's clothing accounts for more than 50% of the lion's textile and garment industry.

But in recent years, the development of children's wear industry is not satisfactory. The vast majority of enterprises are still at the market wholesale level. At the moment, the financial crisis is not going to happen, and they are suffering from labor shortage.

Under such circumstances, the Shishi children's wear industry association, with the support of the government, has done everything possible to guide and help member enterprises to scale and expand their brands, and has done a lot of pragmatic and effective work in participating in large-scale exhibitions and financing loans.

In order to make

Children's wear

Enterprises have a deeper understanding of brand expansion, and at the same time, inspire and learn from enterprises that are interested in stepping into the brand. This seminar specially invited bosses and brand operators of Shishi and Quanzhou children's clothing enterprises to take the lead in developing brand.

Ji Yue company Ke Mingtao, Xiao Pi Pi company Huang Qingmiao, Yongfeng children's wear company Xie Weifeng and Quanzhou Sheng Ke clothing company Su Cong Baoying invited children's clothing product development and design.

Marketing

The specific problems encountered in the brand operation of children's clothing such as channel construction, brand operation mode and so on have been put forward in combination with their own experiences. Cai Dongsheng, chairman of the wild Leopard Group, has also analyzed the present situation of the National Children's wear market and the position of Shishi children's clothing industry in the economic development of the city.

Although they are not big marketing management experts, they are all practitioners of children's wear brands. Before their start, their businesses are similar to or close to many Shishi children's clothing enterprises. The contents are specific and realistic, and are highly instructive and referable, and are deeply welcomed by the participants in the business community.

Even more gratifying is that through this study, hundreds of children's clothing enterprises attended the important consensus on "joint operation" and "pay attention to product quality and environmental protection" and made the overall development of Shishi children's wear industry more clear and clear.