The Market Is &Nbsp; Consumers Buy Specials.

On September 2nd, at 10 a.m. on August 31st, Zhang Yanqiu, who lived in Binhu District of Lunsha District, told the newspaper that she bought 168 pairs of yuan in a shopping mall 10 days ago.

At 9:30 yesterday morning, the reporter walked into a shopping mall in Longhua road to see that the shop was eye-catching with the word "full 70 percent off" on the glass.

Entering the shop, the reporter found that many clothes shelves were hung with the words "autumn new products". The prices of labels were not low, but they did not find any clothes with a definite discount. They turned around in the shop. Finally, on a shelf on the corner of the shop, they saw a pile of clothes and clothes in a mess. After asking, they knew that the clothes that had been discounted were those over the season.

When the reporter asked, "the whole audience 70 percent off" was written on the door. Why did the new clothes not be discounted?

"Is this pair of shoes usually not playing 50 percent off, how to become 30 percent off now?" yesterday morning at 10 o'clock, the reporter saw in a shoe city, a customer was holding a price tag of 260 yuan lady leather shoes to ask the salesperson.

The customer told reporters that she had long looked at these shoes.

Reporters found that the discount of business is hard to distinguish between the true and the false. Behind this heated discount, there are many "say". When you are happy to rush, you can see that in fact, the goods are not much cheaper. Individual businesses adopt the method of first price increase and then reduce the price. Through the "price change" of the price tag, the goods will become discounted goods in the absence of any reduction in price, even after the discount price is higher than the original price.

Some consumers reflect: "discount" seems cheap, but behind the "discount" is full of pitfalls. In fact, consumers are the last ones.