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UNICO Brand Stone Lion Appearance

2010/9/14 9:12:00 125

To explore the emotional needs of fashion consumption and to advocate family culture as a fashion appeal, UNICO

brand

Recently appeared in the market in Shishi, Fujian.

Using brand image and product culture to directly and indirectly impact the emotional experience of consumers, and clearly define the social mainstream value orientation that brand breeds "happiness, health and responsibility" as the core of brand culture education.

Clothes & Accessories

Lv Xiulan, general manager of the limited company, introduces the brand culture gene. As an emotional consumer product, UNICO aims to create a cultural difference among many clothing brands in order to create a cultural difference among many fashion brands in the material consumption world.

Lv Xiulan believes that in the era of material consumption, the rich class buy clothes is no longer to solve the dress problem, but also to show the pursuit of family life.

Thirst for affection, longing for social care, longing for social interaction, longing for others, social recognition and physical and mental satisfaction are potential fashion, health and leisure consumption characteristics.

This is in Fujian.

Clothing brand

In the big province, you Nie Kou company created a new way to create a family life style shop space as the marketing place. The same fabric texture, the same color accessories, the same pattern logo, the similar style and style, the similar collocation combination, the clothing of men, women and children from the age of 3 to 35 years old, the fashion concept of family blending, and the customizing service methods of family dress, family name, family totem, etc., were adopted.

The development and good wishes of the human nature of love and affection make love become.

fashion

The advocacy of UNICO's family costumes and costumes brings consumers more fulfilling happiness and more fashionable expressions that others envy.

To change the material products for marketing emotional needs, UNICO brand starts with innovative business philosophy, and takes the emotional reasons of modern life as the reason of consumption. Through fashion, sports, Party outing and other leisure occasions, it presents the feeling of inner happiness in clothing, and deduces the social love and family harmony, friends and lovers' love, team harmony friendship, and the illusion of happy and harmonious life of the target consumer group, and carries out the expression of humanity, fashion and vividness.

Fashion experts in the study of UNICO brand innovation phenomenon pointed out that from the clothing products to marketing consumers' emotional needs, this is an important manifestation of China's clothing brand culture sublimation.

Social consumption psychology is complex and changeable, like the UNICO brand, which has grasped deep psychological needs and will surely win market opportunities.