Jinjiang Brand Network Marketing Enters The "Three Dimensional Era"

Network, as a new media marketing method, is creating a new brand marketing position for sporting goods and garment enterprises.

Here, the Internet world is gathering high popularity, and the wind is generally roaring.

The emergence of new media has made the brand enterprises feel the unlimited potential of the Internet world, and let the brand enterprises have to rack their brains to play some new tricks.

Brand enterprises use new media to create topics, participate in topics and guide topics. The traditional dry one-way communication has been subverted, and Jinjiang brand network marketing has entered the "three dimensional era".

phenomenon

"Building communities"

A few days ago, in the semi annual report published by the seven wolves, we used the phrase "paying attention to and maintaining the traditional way of communication, and actively using the new media to expand the brand publicity path" to express the marketing strategy of the first half year of the seven wolves.

Careful consumers will find that seven wolves, Qipai, CABBEEN and other enterprises quietly launched official blogs in the first half of the year, and weaved the "collar".

In this regard,

Yang Ziming, chairman of CABBEEN, believes that conventional TV advertisements are similar to shooting into the sky, and then looking for more people on the ground.

In addition to weaving "collar", the community forum is also a popular new media marketing mode.

As early as last year, Anta launched the first safety committee community and became the first comprehensive sports interactive community in the domestic sports brand.

Subsequently, XTEP, 361 degrees and so on also began to build brand network forum.

The most notable feature of the community forum is that it can interact directly with consumers, engage in deep communication, and attract consumers to take the initiative to pay attention and participation. The penetration and infusion of brand ideas are often successful, and advertising is merely a kind of appeal communication, or even a passive "PUSH" consumer acceptance process.

Anta (China) Co., Ltd., responsible person said.

From the point of view of network marketing, the Anta safety committee is no longer a simple community marketing. It is based on the marketing of the brand fans club. Its marketing target is brand fans who have loyalty and viscosity to the brand. The security committee is a platform for the aggregation of brand fans, and at the same time, the interaction between the brand and users.

When many domestic clothing brands are still obsessed with the golden hour advertising of CCTV, we suddenly realize that these domestic brands and some cutting-edge brands have been bent down to accept the baptism of new media marketing.

crux

Grafting event is a better combination of "magic weapon".

In fact, whether in Anta's Security Council or XTEP's interactive entertainment, apart from brand information display and regular communication, all kinds of colorful activities follow.

Through the concentrated embodiment and interactive links of brand activities, we can have further in-depth communication with consumers.

The so-called Anta Safety Committee and XTEP interactive entertainment plate are a brand club. In order to better interact with consumers, Anta launched the KG China trip storm, "declaration for youth, after 90" and other activities. The "noble bird" launched a "play sports" campaign. More than 100 Youku netizens got the latest summer sports T-shirt and gift package by playing the "bubble game".