Qingdao: Clothing Business Encountered "Cold Sales Of Thousands Of Years"
In October 19th, when the shopping plaza was located in Qingdao City, it was already "chilling", compared with the same period last year. Autumn and winter Clothing has appeared collectivism. Price increase And Rate of increase Amazing.
"Before October was the best selling season for autumn wear, this year's sales are obviously not as good as last year." Miss Choi, who specializes in casual wear at Ai buy, said that the prices of clothing brands such as Qian Yi and Shilin, which she represented this year, has seen a rise in price, and the increase is close to 20%. Such a huge increase is not only unacceptable to consumers, but even she herself is very hard to accept. "Now prices have been rising. If we go up a little bit, we still can't see anything, but we can go up so much that consumers will not buy it." In fact, Miss Cui is also a bitter water. This price increase is not an accidental act of agents or individual brands, but an industrial price adjustment caused by raw materials. Its magnitude and scale can be said to be unprecedented in the clothing industry. In this regard, the head of the AI Plaza said that the price increase in autumn and winter this year was mainly due to the increase in manufacturers' prices, and the volume of businesses was rising. The scale was not limited to individual brands or categories. "Now many businesses even sell some old autumn and winter clothes to sell, and sales are good, because the price of autumn and winter clothing is too high this year, even if they want to sell, retailers will have to dilute profits."
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