China's Coating Quality Is Up To &Nbsp, And Cellulose Ether Demand Is Expanding.

Thanks to the continuous urbanization process in China, the demand for decorative building materials in China has been further enlarged, and the market for architectural coatings has been developing rapidly.

At the same time, Chinese consumers are paying more attention to the requirements of home decoration and beautification, and the requirements for environmental protection of architectural coatings are also more and more stringent.

Continuously serving the important supplier of HEC in China's building coating industry, Mr. Hua Haoming, vice president of Asia Ashland functional coatings material additive business, said in an interview with reporters: compared with consumers in other countries and regions, Chinese consumers are especially sensitive to chemicals. They will actively choose waterborne coatings products. This is the most important market factor for the rapid development of China's architectural coatings in recent years.

At the same time, the expansion of building paint production also brought about the expansion of cellulose ether demand.

According to the reporter,

The main raw material of Ashland HEC products is cotton.

However, due to the impact of natural disasters such as floods in China this year, the direct reduction of cotton production has led to a higher purchasing price of cotton.

"The direct increase in the cost of raw materials will have a direct impact on customers, but we are trying to reduce the pressure of raw materials on our customers.

In Ashland, we have a large part of our capital invested in R & D field. The aim is to reduce the instability caused by natural raw materials and produce products with stable performance in order to improve the efficiency of customer use in the new production process and production process.

At present, about 35% of Ashland's products come from biology.

By analyzing the characteristics of the Chinese market and aiming at the needs of Chinese customers, Ashland has also introduced a number of products made in China for the Asian and Chinese market, such as the NatrosolTMHE3KB cellulose ether product this year.

In the name of Hua Hao, "these new products may be higher on the unit price, but in the entire coating formulation, the overall cost can be reduced by reducing the usage.

Due to cost considerations, we have to pay attention to price fluctuations on raw materials, but for our customers, we want to provide HEC products with stable prices and stable supply. "

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It is precisely because HEC is widely used in paints and paints that it is also regarded as a weathervane of the paint industry.

From Ashland's data, the capacity growth of global HEC is consistent with that of GDP, maintaining around 3% - 4%, but there are also regional differences.

In the past three years, the market for building coatings in North America has shrunk, resulting in a decline in demand for HEC.

But in China, the demand for HEC has increased by 8% - 10%.

In the name of Hua Hao, from the perspective of the growth of China's paint market and the type of growth, China's paint market shows a good trend of quality and quantity rising.

"An important performance is that Chinese consumers will buy environmentally friendly products voluntarily while consuming, which is a very healthy way of growth."

Said Hua Hao.

It is reported that Ashland is the second largest cellulose producer in the world. In addition to its production base in North America and Europe, the first phase ten thousand tons HEC project launched in Nanjing in December 8th has already been put into operation.

Meanwhile, Mr. Hua Hao Ming also told the editor that the infrastructure needed for the expansion of the second phase of the Nanjing plant has been completed based on the prospect of the future of the Chinese market.

"Since Ashland's cellulose ether product 70% is applied in the coatings field, with the development of China's coatings and the improvement of consumers' environmental awareness, we have the ability to meet China's sustained growth in market demand.

For the Nanjing HEC project, we have fully prepared for the two expansion in China.

It is understood that the two phase of the HEC production in Ashland Nanjing plant is about ten thousand tons.

When it is put into production, Ashland's HEC will reach twenty thousand tons in China.