Micro-Blog Fever Spawned "Collar Marketing"
With the rise of the "collar" craze, micro-blog is becoming a new marketing way for businessmen.
Reporters recently found in Sina micro-blog search, Suning, five stars, Nanjing ocean department store, Jin Sheng
Department store
Jinling Hotel, central shopping mall, Nanjing new hundred, Jinying international shopping center and so on.
business
They have been registered on Sina and have opened official micro-blog.
For example, there are more than 10 thousand fans in Five Star appliances, and a total of more than 600 micro-blog have been sent out. Suning Appliance is micro-blog launched at the 20th anniversary celebration of this month's 1 day. The celebration activities were broadcast live on micro-blog and raffled, attracting more than 3000 fans at once.
"Micro-blog is not only a promotional message, but also a more direct and convenient way to communicate with consumers," he said.
Suning Appliance related people said.
The reporter saw that on the micro-blog of household appliances, there were raffle information, industry information, and household appliance knowledge such as "during the power failure period, when the refrigerator door is closed, and how long the food can be kept fresh".
Micro-blog of department stores is more fashionable, it will match some pictures, beauty and fitness tips, and even remind you to keep warm when cooling down.
Insiders believe that businesses love "weaving".
Collar
"Because with the help of micro-blog marketing, physical shopping malls can more effectively promote products and enhance brand influence.
In the eyes of consumers, the information released by merchants on micro-blog has more reference value and credibility compared with all kinds of cold hard advertisements.
"Some consumers who have already bought products will provide the most truthful information to other consumers through their posts.
Consumer Li Xiaojie said.
According to the analysis of people concerned, "micro marketing" is undoubtedly a new competitive means for most temporary unconditional opening of online shopping malls.
When you become a businessman's micro-blog fans, when it starts to do big sales promotion, you can never be as distracted as hard advertising.
Micro-blog is shortening the distance between businesses and consumers.
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