Chi Wei Fashion Ladies 2011 Spring And Summer Investment Work Has Begun

2010/12/23 15:08:00 104

Taiwan Qiwei was founded in 1977. Qiwei brand is a fashion brand that has been in Taiwan for more than 30 years, and now there are more than 200 in Taiwan.

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It is reported by the international finance and business weekly magazine as the leading brand of women's clothing industry.

Qiwei entered the domestic market in autumn and winter in 2006. Another brand named Ai Hui of Qiwei group has been operating in China for three years.

By the spring and summer of 2008, the company has set up more than 100 stores and counters in some major cities in China.

They have set up branches in Guangzhou and Shanghai respectively, and set up large-scale production plants and logistics centers in Guangzhou.

One, suitable for people wearing: age 30-45 years old, white-collar workers, civil servants, ladies and fashion lovers are the main consumer groups.

The style of the product is succinct, generous, fashionable, casual, elegant, implicit, and not popular, but with popular elements.

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The details are handled and combined with different types of merchandise. Different series can be arranged freely, and the overall collocation is very strong.

Two, the main source of fabric: European fabric 60%, Japan, Korea 20%, Taiwan fabric 10%, the other 10%.

Three, what kind of development plan will Qiwei make in the mainland market?

In the mainland market, the main channel to develop franchising and agents is to expand stores and counters by season.

plan

In three years, the layout of major cities in China has been completed, so that the number of exclusive stores and counters has reached 300.

The company has set up a flagship store in Shanghai and will set up a flagship store in Beijing.