Shopping Malls Are The Frontline Of Fashion Sales, And Consumption Will Break Through Traditional Channels.

Chinese

Consumers are fastidious in forcing Shanghai shopping malls to be featured.

Shanghai is the most populous place in China. It is also the biggest place for fashion consumption in China. It is also the easiest place to accept European and American new fashions. Most of the international brands use Shanghai as the bridgehead to enter the mainland of China.

The geographical characteristics of Shanghai are relatively narrow. Business is characterized by the longest and most developed domestic consumption history. The audience is characterized by smart and mature.

Against this background, Shanghai's fashion market has been "getting together" from its distribution, and consumers have formed the habit of meticulously picking up very early, so they have formed the image of "the most difficult consumer in Shanghai".

The formation of a more and more buyer's market has caused tremendous pressure and motivation to the development of shopping malls in Shanghai, forcing all businesses to create their own characteristics so as to bring about the situation of today's bloom.

Therefore, we all think that Shanghai's fashion consumption environment is the best.

Take the Xujiahui Business District of Shanghai as an example, from the sixth department stores of the traditional state image, the eastern commercial buildings in the East, the popular and discount Pacific department stores, the white-collar middle and high-end Huijin department store to the upscale fashion Hong Kong Hui square, though a small business circle, each shopping mall has different location, slightly overlapped, but it does not appear very crowded, and each fashion brand also clearly knows which shopping malls can go to and which store to strive for.

Consumers are also basically aware of where they should go to buy things.

The Nanjing East Road in Shanghai is the most famous place of consumption in history. However, due to the lack of pressure on the emperor's daughter and the lack of competition, its characteristics are far from enough to become a place for foreigners to visit Shanghai and the old people in Shanghai.

So consumers' tastes and fastidities, though a pressure on the existence of shopping malls, are absolutely necessary for the development of enterprises.

Personalized consumers rearrange the pattern of Beijing business circle

In the past more than 20 years, the most important feature of Beijing shopping arcade is "several blocks of the God of wealth". In the East and West, there are several important shopping malls, such as Eastern Lufthansa, the middle of the Seth, the blue island in the north, the Baisheng in the west, the West in the west, and so on, and then appear in the east of the new world. Although they play an important role in the shopping malls of Beijing, they basically do not "get together" and do not interfere with each other. Everyone lives very well, so compared with Shanghai, the characteristics of Beijing shopping malls are inadequate. The geographical feature of Beijing is Liaoning.

In recent years, with the improvement of urban consumption level in Beijing, the individualized demand of consumers has been increasing day by day, and the characteristics of shopping malls have been continuously improved.

Xidan, Beijing, is a place with civilian consumption, tourism consumption and foreign consumption in Beijing. There are many shopping malls, but the characteristics between shopping malls have not been obvious. They are mass consumption, and all brands have no direction. Consumers have no direction.

Until the emergence of the Joy City, the style is clear, with the fashion, youth and entertainment omnipotent as the main direction, and the grade is not particularly high. It is not only adapted to the consumer characteristics of the business circle, but also has caught the specific consumer groups, which has provided a valuable outlet for the brand of the business circle.

The past few customers who sell poorly in Xidan have achieved good sales there, and many other companies are trying to get in and open stores.

Therefore, compared with the development process of Shanghai, the development of shopping malls in Beijing is still very large.

As a result, China's consumer environment has to keep pace with the maturity of Chinese consumers, and shopping malls are the forefront of fashion sales.

Over the past thirty years, China's fashion brands have been formed from scratch, from featureless to featureless. They are driven by market competition. China's consumers, from restricted consumption to market leaders, are the necessity of national economic development. To make these efforts and changes at both ends become reality, the development and pformation of shopping malls will be very important.