CHIC2011: Leather / Fur Area &Nbsp; Cluster Ready For Battle.

All the time,

As the most important leather production base in China, Haining has thousands of enterprises engaged in leather production and operation.

In recent years, under the guidance of "I look at the world and see fashion", the leather industry in Haining has strivled the way of fashion and branding, forming a gratifying situation that regional brands lead the whole country and independent brands lead the industry.

During the period of CHIC2010, the fashion Haining fur leather conference in Haining China Leather City joint venture won a good reputation, and CHIC2011 will still be staged.

As for the fashion trend of leather / fur clothing, the deputy director of Haining Leather City Management Committee, said in an interview with reporters, "in the past, people always thought that leather was a product that focused on warmth retention function, and even put leather and leather shoes and bags on display.

In fact, leather clothing is a kind of clothing.

With the development of leather technology, the improvement of technology and the progress of design, Haining leather products are increasingly developing towards a more casual and fashionable color. At the same time, many clothing companies also have a series of leather products on the brand product line. It can be said that the fashion appeal of leather products has found a bigger development space for Haining leather products.

And this also represents the direction that the industry is actively exploring.

In Xinji, which is also known as leather cluster, what we see is a typical pformation road from foreign trade to domestic sales and internal and external development.

Once upon a time, 90% of leather goods in seven or eight of leather enterprises in Xinji were used for foreign trade, and Russia based Eastern European market was their main export destination.

For more than a decade, they were immersed in the sweetness of foreign trade. Only in mid July 2009, the Russian largest Chinese market, Moscow's keerkovsky, the container market, announced that the closure of the container market had been permanently closed. This has sounded the alarm for Xinji leather enterprises, and the risk of single market is too great. This has also accelerated the pace of leather industry pformation in Xinji.

China (Xinji) International Leather City should be born now and then, and the Xinji leather enterprises will go out to sell to foreign merchants to come to see the goods.

The international leather city officially opened in September 28, 2010 is also unveiled for CHIC2011 for the first time. We will feel more clearly about the pformation of leather enterprises in Xinji.

Whether the uncertain weather conditions bring about the pformation of the down market or the scarcity of the leather market caused by the harsh and complex foreign trade environment, it is worth rejoicing and gratifying. The enterprise has not lost its strength in the change of "heaven, time and land", but is a positive self redemption.

CHIC2011, the warmest E3 Pavilion, will show the same vitality as early spring.