The Farm Girl Sells The Twist Flower, The Business Is Bigger And Bigger.

She was once an ordinary peasant girl in Zhaoyuan. Her husband's career was very successful. She could enjoy the life of his wife in the villa in the eastern suburbs. But she chose to work hard and set up millions of businesses in one year.

Husband: are you crazy and want to go to heaven?

Liu Weihong started business when he graduated from junior high school.

She had a tailor shop in Zhaoyuan and sold clothes and cosmetics.

In 2001, she came to Yantai with her husband, Pan Hongcheng.

At that time, the husband was in the ascendant and bought a luxurious villa in the eastern suburbs.

Because her daughter was born soon, and he knew nothing about Yantai, she did nothing for a whole year, but her mind was not idle for a moment.

By chance, she went to visit her relatives in the northeast with her husband.

One of the relatives who cooked pasta sold well, but after Liu Weihong tasted it, he felt that he could do better than that.

People eat mainly because they are hygienic and convenient. They are sold on the streets. People can't see that their production process is not at ease. If you put them in a monopoly store, customers will see the whole process from the window.

Back in Yantai, she began to work.

She asked the noodle master for advice, and he tried it over and over again. The taste was quite good, but she thought it was not ideal enough. He decided to go to Beijing to find experts to study the formula.

When her husband found out what she was doing, his first reaction was: the woman was crazy! She put up a good wife, but she wanted to explode it. That's not the same as a stall. It's not enough to make such a small fortune. But Liu Wei Hong went to Beijing to consult experts without hesitation and chose the most satisfactory formula.

With a formula, how can a shop open? How can it be sold? How can it be linked up? How can it join? A junior high school graduate went to the bookstore to find many books on business.

The husband sneered at her idea: joining? You still want to be in heaven!

Long queues on opening day

In March 2004, with the strong opposition of her husband and family, Liu Weihong, full of bitterness, opened her first dream shop in Laishan's vegetable market near Yantai University, named Hongxiang.

She decided to take the low price route and win by quantity.

Because the cost of materials is much higher than that of ordinary ones, others sell food for half profit, but she set the profit to earn 20 Fen yuan each, 1 yuan and 1 yuan, buy three gifts, and buy five to give two signboards.

The shop opened quietly.

The shop is clean and bright, with more than 10 employees dressed in uniform clothing, which is refreshing: can you enter the store with lots of people?

In a moment, unbelievable scenes emerged: there was a long queue at the window.

On the day of its opening, it sold more than 4000 and closed the door barely until 9 o'clock in the evening.

On the second day, there were more people and eighty or ninety people at the longest time.

Queuing made Liu Weihong break his brain: when he was in the doorway of others' house, he blocked the business of other people, and got to the road and blocked the traffic.

Sometimes, customers also fight because of jumping the queue, even Liu Weihong himself from the shop to get out of the twist, will encounter a lot of protest.

Twist formula 700 thousand is not for sale.

To eat the twisted flowers to queue up, Liu Weihong's business soon got a reputation in Yantai, and many people came home to join in.

In April, Liu Weihong got the first 9000 yuan from the franchisee. She was so happy that she could not sleep. She put the money on the pillow. She told her husband: you see, my first store was successful.

The husband threw her a sentence: "9000 yuan is worth your efforts?"

One day in May, a Zhejiang businessman made a high price of 500 thousand yuan to buy Liu Weihong's twist formula.

Liu Weihong's first thought was that the man was a liar or a brain.

The husband thought he was a fool.

The man was sincere, three times in more than 10 days, and finally increased the price to about 700000.

However, in these more than 10 days, Liu Weihong has increased to more than ten in the Yantai area's twist shop, the development momentum lets Liu Weihong see the formula's value, she decides how much money does not sell.

The mystery of the 700 thousand yuan did not sell the formula of the twist, in the hands of Liu Weihong in the end can produce much.

Business and family are difficult.

In her husband Pan Hongcheng's view, women's duty is to take good care of their children and to do some decent work when they go out to work.

He always felt that fried dough was a cheap business, almost like a stall.

Liu Weihong sells candied flowers in the vegetable market so that he can't raise his head in front of people. His friend says, "let your wife close the shop."

She doesn't like to take her husband out to eat, and she smells of oil.

The big wives who live in the same district with Liu Weihong are disdained by their teasing: ouch, how do you do this? Well, you haven't been spending enough time in your family for a year.

Liu Weihong felt that as long as he could make money, he could do anything.

Because Liu Weihong was busy all the time outside and threw away all the things at home, the couple who used to be good at each other often quarreled, quarreled, and even started. Several times, Liu Weihong ran out with anger. She said, "why do I still make money? Why do I still do this? Why do I do this?" Pan Hongcheng told reporters: "every day, when the children cried, my anger came up. Could the family be called home?" every time the two people quarrelled, the daughters all fell into the corner and looked at them with tears in their eyes. When they settled down, they would dare to quietly pull together to pull their clothes.

It makes the child sick.

The turn of events took place in June 2004.

The old father was fired.

Liu Weihong's father used to be the manager of her model store. He made 220 thousand of the shop a year, but Liu Weihong found a problem.

In order to save money, his father reduced the lamps and lanterns, and could not bear to turn on the lights during the daytime. What made her more angry was that in order to save costs, his father even said that he used a non food special waste bag and twist, and he also made a statement: the student bought a twist flower.

In March 2005, Liu Weihong could no longer tolerate his father's behavior. She formally asked her father: "Dad, I am not your girl today. As a general manager, I told you," you go home, you are dismissed.

She turned to the workers and said, "you have been liberated, and you will never be angry again."

The father who relieved the manager's job was sent to the warehouse by Liu Weihong to manage the vegetable garden.

After that, Liu Weihong worked out a working system and set up a punch card machine.

She said workers are not dependent on human resources, but are governed by institutions.

Starting a company is like having children.

There were ten million people who had bought her brand, and she did not hesitate to return.

She said, opening a company and giving birth to children is a truth: easy not to create, once created, we must be like our children to raise, not all helpless, mother will not abandon their children.

And how to be a mother needs skill.

It is difficult to start a business, but many of the chain stores soon disappeared. She must always wake up and continue to bring forth new ideas. Now, apart from the introduction of honey bread, there have been more than ten varieties of twist.

She often checks the operation of franchisees, and stops sanctions for shops that are not in regular operation.

It is her usual practice to do the best.

At present, she has opened 1500 chain stores across the country, no matter where she is, there is a queue phenomenon.