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Private Express Collective Raise Price &Nbsp; Small And Medium-Sized Sellers Complain Repeatedly

2011/2/19 10:14:00 84

Express E-Commerce Price Rise


Private

express

Collective price increases, small and medium-sized sellers complain repeatedly


Xiao Hu, who was studying and designing in an art school in Beijing, called a Thunderbird express to send his works to the teacher. The result was told that the price of the city express has risen from 5 yuan to 10 yuan now, and the cross city freight has also risen from the original 8 yuan to the current 10 yuan.


In addition to Thunderbird express, Yuantong express, Zhong Tong express, STO, Huitong express, rhyme Tatsu Express have become the protagonists of this price increase. Each express fee increases from 0.5 yuan to 2 yuan per kilogram.


In fact, the recent express fee increase is not the first time. By the end of 2009, many domestic express companies at the same time increased their prices in the online shopping market, especially in the large number of buyers of Taobao.

Xia Zubin, director of marketing at STO, said at that time that bad weather conditions caused the backlog of the express company, while the express company was short of capacity and insufficient capacity. In the past two years, the competition in the express delivery industry was fierce, and the selling price of the entire courier had been overloaded. The new labor law was promulgated. At the same time, the oil price in the past two years was continuous growth, which led to the increase in the cost of labor and pportation costs, which led to the fact that the courier companies were losing money.


And for most of the express business of Taobao, China Unicom, rhyme, STO and STO, their price increase means the increase of the cost of shopping on Taobao. This part of the "burden" comes out. Sellers will either swallow themselves to protect their customers or pfer them directly to buyers, making the online shopping market merchants and buyers complain repeatedly.


After a whole year, some of the courier companies began to rise in price from November last year.

Reporters found on Taobao that the express freight price of an ordinary sweater has increased by more than 2-5 yuan from the original 10 yuan to varying degrees. However, a considerable portion of the seller's freight price has not changed with the rise in the express price, and it is difficult to swallow and digest it.


Having independent websites is also a brand of Taobao.

clothing

The "tide art"

Shop

Shen Yifan, owner of the store, told reporters that since the end of last year, the use of express delivery has been continuously increased two times, each increase of 1~2 yuan.

"Now the express delivery in Beijing has risen to 7 yuan."

Shen Yifan said.

However, the "tide art", which has been carrying out the postal service, has not changed the preferential conditions easily.

For the extra cost, Shen Yi Fan said, at present, it can only be borne by itself, and then passed on to other consumers through other profitable ways.

"I feel that the rise in express fees has definitely affected the seller's business, even though many sellers and I have not pferred the burden to consumers for the time being, but the cost increase has really affected the profits of the business."

This makes Shen Yi Fan have to consider replacing a courier company. "At present, only the courier Express has not increased the money. If the freight rate goes up again, it really needs to consider changing a home, at least not having to pay the money inside."


Low price competition leads to unbalanced development, standardized service and industry development.


Behind the "hot" of the express fee, what ignited the "express fire" of the express freight in winter is a need for people in the industry to think calmly.

The increase in fuel costs is a necessary reason for the increase in express fees. The national development and Reform Commission announced in 2010 that the retail price of gasoline and diesel increased by 230 yuan and 220 yuan per ton from October 26th, and the price of diesel has risen by 2240 yuan per ton since June 2009.

At present, most of the couriers are driving mopeds. After the gas costs rise, the average daily cost of each vehicle is about 10 yuan, which costs three hundred or four hundred yuan a month.

If we don't raise the express fee, the express company can't guarantee the profit.


In addition, we have to see that with the rapid development of e-commerce, although the business of the express delivery industry seems to be getting more and more prosperous, it also exposes its industry potential.

The electricity supplier has lower the price pressure. Although the order has increased, the profits of the major courier companies are still small, and the express industry has long put the price war to the limit for a long time. After a vicious competition in the price of the industry, the price of the enterprise will not be increased without further price increases.

According to the number of customers, the implementation of different price raising strategies has already become an open secret in the industry.


In 2010, the State Post Office issued 5889 business license for express business, and the courier company, which accounts for more than 90% of the express market, obtained business license in accordance with the law.

However, the internal development of the industry is very uneven, which greatly limits the development of the industry.

In recent years, with the continuous promotion of online shopping malls, the order of holidays has kept the express company "excited and tangled".

The increase in pport costs forced them to put forward the slogan of "price increase".

However, the prescription of "price increase" is "neither a temporary solution nor a permanent cure". During the Spring Festival, the courier becomes "slow delivery" or even "stop delivery".

The fundamental reason is that the development speed of the industry has not kept pace with the development of online shopping. Therefore, the growth trend of the express service is suppressed at a time.


At present, more and more e-commerce enterprises are beginning to realize that logistics has become the short board of the industry. The B2C enterprise financing listing boom has also made it possible to invest funds in the construction of logistics links.

The Jingdong online shopping mall, VANCL, red children and other early start at the beginning of the establishment of self logistics, and strictly regulate the logistics services, currently capable of timely follow-up services during the Spring Festival, are also self built logistics network enterprises, successfully avoided their involvement in the "price surge", "slow delivery storm."

Self built logistics network may become the mainstream choice of e-commerce enterprises in the hope of becoming bigger and stronger in the future.


With the continuous strengthening of the domestic express industry's code consciousness, it is likely to become an accelerated reshuffle in the next few years.

The e-commerce industry can not exist alone in the network market, it needs a complete and healthy ecological environment as a support.

Express industry as a link in the ecological chain, only the two sides firmly connect sellers and consumers, so that the distribution of goods unimpeded, in order to make the ecological chain stable and rapid development, to achieve the best e-commerce realm.

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