Traditional Clothing Terminal Enterprises Need To Focus On Young Customers To Enter E-Commerce.
What is retail spirit? Borrowing President Mao Zedong's words is to be young. customer Come to young customers, all for young customers, all rely on young customers.
Strategic vision and strategic determination
From a global perspective, the first issue is strategic vision and strategic determination.
In terms of investment, there must be long-term plans.
This is a great business and requires long-term investment. We must prepare for the strategic deficit in the past 3~5 years.
In the past, a retailer opened a department store to invest tens of millions of dollars, and it would take 3~5 years to achieve financial equilibrium.
This strategy is a matter of understanding and determination. If this is settled, the remaining problems can be solved easily.
Management teams, supply chains, customer relationships, commodity management, logistics and IT are all too much.
Today, branding and traditional retailers are developing.
Electronic Commerce
The advantage of online retailing is obvious. Retailers have brand advantage, customer advantage, supply chain advantage and IT advantage, which are very natural advantages.
But how to manage "online shop" well, besides long-term vision and strategic determination, we need to act according to the retail spirit, and we should pay more attention to strategy and tactics.
Professional team
Current tradition
brand
Retailers and retailers have set up e-commerce departments or set up e-commerce companies, but there has been a very interesting phenomenon: the heads or teams of these enterprises are mostly from the IT department.
This is like a retailer opening a store in Wanda Plaza or a commercial real estate, but the manager in charge of the store is the captain of the construction team.
Actually, a similar scene was staged in WAL-MART many years ago.
When developing online business in WAL-MART, many of the original management teams were IT departments.
But a few years ago, WAL-MART was aware of the problem and replaced it with the gold medal management team from the Sam club.
After they began to take charge of WAL-MART's online retail business, according to the spirit of retail industry, a series of carding and planning of online product category, price, promotion, supply chain management, B2C logistics delivery were carried out according to the spirit of Retailing in WAL-MART's online retail business.
Since then, WAL-MART's online business has been developing rapidly, and it has become the top 10 online retailers in the United States by over 3 billion 500 million dollars last year.
It can be said that the return of retail spirit has made WAL-MART find the sense of retail hegemony on the Internet land.
Location selection of Internet business circle
The three most important things in retail are: Location, Location, Location.
Open shop, so open shop is even more so.
Because the Internet has boundaries and business circles.
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