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China Textile City Strides Towards The Brand City Of The Competition City

2011/4/5 10:47:00 59

In March, two famous professional events in China's fashion industry - 2011 Chinese occupation

Latest fashion

The designer creative design competition and the 2011 China International fabric design competition were launched in Beijing, capital.

Along with these two professional events that lead the fashion trend and highlight the development trend of textile industry at home and abroad, the brand awareness of China Light Textile City has further improved.

Insiders said that China Textile City is heading for the city of competition and brand city.

In the past 5 years, the brand road of China Textile City has been very powerful. In October 2007, the first textile index of Shaoxing County, the "China Keqiao textile index", was announced, announces that China Light Textile City began to take the road of brand building.

Shortly after the establishment of the right to speak in the textile field, Shaoxing county put forward a strategically advantageous position to build an international textile manufacturing center, an international textile trade center and an international textile creative center, and established the "12345" strategy for the market to enhance its development.

Since then, Keqiao

Textile Expo

Formally approved by the State Council, upgraded to a national international exhibition. The China Textile Information Center sub center was located in Keqiao. The first China International fabric design competition and the Chinese professional fashion designer creative design competition started one after another.

China

Keqiao textile

Index, China Keqiao Textile Expo, China International fabric design competition...

A large number of individual brands converge into the regional brand of China Textile City.

"The reason why we chose Keqiao is because of the brand effect of China's Textile City, and to set up textile enterprises elsewhere, we have to run the market, where the market comes to us."

Sun Youfeng, director of Keqiao flocking factory, said that relying on big trees to enjoy cool weather, the brand of China Textile City makes him carry out all kinds of work smoothly.

Relying on the regional brand of China Textile City, individual brands sprang up like mushrooms.

At present, there are 780 registered trademarks in the Textile City, of which 3 are well-known trademarks, 5 are famous trademarks at provincial level, 44 are famous trademarks at the municipal and county level, and 83 are registered trademarks internationally.

There are 1 famous "provincial famous brands", and 20 of the most valuable brands in China Textile City.

Brand needs to be constantly developed and maintained.

Following the successful recognition of the five star market, China Textile City has been committed to the establishment of the national integrity market.

Last year, Shaoxing County launched the first "Fan Li prize" selection in the Chinese Textile City for the first time. The 10 merchants became the new generation of "Fan Li", becoming the industry's beautiful talk, launching the "global coverage" investment docking activities, setting up sub markets and sub centers at home and abroad, and further starting the brand of China Textile City.

This year, the textile and urban construction and Management Committee has again planned to implement the "China Light Textile City" big brand project, compiling light textile city brand cultivation and upgrading plan, and building various brand incubation platforms, such as "fashion center", "fashion designer platform" and "brand exhibition center platform", to create a good environment for innovation and fashion culture.