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Hongkong: 20 Years Of Starlight Create The Legend Of Menswear Brand

2011/4/11 11:29:00 47

2011

AI Deng Bao

The starlit 20 year Art Awards evening will be held in Shishi gymnasium tonight. The excellent dealers and brand meritorious figures from all over the country will take a look back at the brand legend of the 20 year's brilliant achievements, and witness the perfect pformation of the man's clothing.

In the 90s of last century, China

Clothing industry

Tian Qiming and Weng Jinbing, Su and Changchun invest in the garment industry to expand the mainland market, and set up the "edenbo" Garment Development Co., Ltd. to develop the brand of Hongkong.

after

Entrepreneurship

Early rapid development

enterprise

While accumulating wealth, it is also facing fierce competition in the market.

Rational judgment led the decision of the aldndor people to make a decisive decision. In the late 90s of last century, the fashion wholesale model was abandoned and entered the new era of the brand operation.

In 2000, the brand of "the franchising" was launched by the brand of the international brand. The same year, China's first AI Deng Bao brand store opened in Fujian.

In 2001, the endo brand launched the star strategy first, and invited Hongkong singer Wang Chieh to become the image ambassador of the Chinese brand.

With the increasing popularity of the brand of AI Deng Bao,

brand

Intrinsic value is also gradually released.

From 2004 onwards, from "men, simple and good" to advocating "British fashion" and "British style", AI Dun Bao deducts elegant and natural gentlemanly demeanor, arousing strong resonance among modern urban men.

At the end of 2005, more than 1000 brand franchisees were invited to participate in the "2005 Summit of China's brand strategy".

At this summit, the people of the Republic of erdon offered the idea of brand management innovation and launched the brand refinement project.

Meticulous

market

Farming has pformed into 20 years of great development.

Now, aizembo has won the trust of consumers. It has 24 general agents at the provincial level, more than 1100 franchised stores, more than 400 Direct stores and shop outlets.

These stores spread all over the country and cover most of the provinces.

In the past 20 years, with its accurate market positioning, simple product style and international popular "franchise" marketing concept, the newly established AI don fort has established itself in the Chinese market with innovative sales techniques, high level shop procedures and modern logistics distribution system.

In the 20 year, aitenbao harvested gold signboards such as "China famous trademark", "national inspection free product", "leisure men's clothing color research and development base", "China's most fashionable brands", "China's famous brand", "China's quality inspection, service, reputation AAA grade brand enterprises" and so on.