Learn To Do Marketing With Story Language.

Language is a Marketing People's essential weapons. Good language can give customers a kind of indescribable pleasure when they talk. Simple, concise story language is like a girl wearing tight tights, full of tension and temptation, so that people can not help but to peep and fantasies.

Running business, learning marketing, managing and consulting, finding that telling stories is still a good way, especially a good way for marketers to use story language to attract and persuade people.

stay Sale In the process, we must learn to sell with story language.

If you want to communicate with story language, Communicate And negotiation, first of all, we need to know what is the story language and what are the characteristics of the story language.

Story language is the way to express and communicate in storytelling, and to use stories to serve customers. Because filial piety or adults, we all have the habit and hobby of listening to stories. Stories can be inspiring, intoxicating, and lingering. They will not be as boring and annoying as preaching.

The characteristics of story language:

Example: our company's products have three advantages.

Characteristic 1: from the structure, story language generally has the central language of subject predicate.

Characteristic 2: from the content, the story language keeps saying "who, how" or "what time, what person, what matter";

Characteristics 3: from the perspective of language characteristics, story language is easy to understand, simple and fluent.

Characteristic 4: from the linguistic form, there are few rhetorical devices in story language.

Characteristics 5: from the perspective of the use effect, the story language can not stop, but must know that the result is not. It has the language characteristics of lifting appetite.

For example. If you want to convince a distributor to cooperate with your company, you may give an example of a successful distributor with your company. You will tell the dealer, do you know why Shenzhen XX company achieved more than 3 billion sales of single brand in just ten years? So the way of hanging the appetite will let the dealer listen to it, and even ask you what way Shenzhen dealers can do on the current scale. What do they know?

Behind the successful brand, there are many unknown stories. Each story has a lot of bitter history. Every history is full of flesh and blood. Haier Zhang Ruimin lifted the sledgehammer for the sake of product quality, resolutely ordered the public to smash the story of 76 problem refrigerators in public, and GREE cut off the story of big dealers at all costs to protect the interests of most dealers. These are very touching and convincing stories.

In fact, as long as we pay more attention to collecting story materials, there will be various kinds of stories for us to apply. Stories can help your customers learn from other people's experience, encourage customers, attract customers and persuade customers. The most important thing is to provide you with a chance to make a deal.

Any commodity has its own unique and interesting topic. For example, how to make life paper, how the process of invention is, and how to produce living paper, what is the benefit of living paper to our life? We can scrape the buttocks from the countryside with bamboo sticks in 60s and 70s, and use the newspaper and books to wipe their butts in 80s. We talked about the changes of the living paper in the Chinese market and the changes of our life today. We can talk about how a place dealer is successful, and talk about the rise and decline of a factory. It can also tell how a brand has changed from weakness to strength.

Taking the story language as a breakthrough in sales, it often goes against it. In this way, you can cater to customers and attract customers' attention, so that customers can generate confidence and interest, and then achieve the purpose of marketing easily.

However, the story language is not arbitrary at all. In the process of using, we should pay attention to the following aspects:

1: tailor made

Choose stories that match the intelligence level, experience, career and age of the audience. You don't want your audience to listen to anything you want to say, nor do you want to boring them with too boring stories.

2: details must be specific.

Using the facts and specific details that the listeners can relate to, for example, the shampoo you mentioned in the story, you can say "soft"; when airlines talk about the Eastern Airlines, the more authentic and specific your stories are, the more understandable your listeners will understand you. Also remember the place where jokes and stories are told. If your story happens in a restaurant, "one day my Jerry" sPub "in Rockville, Maryland, is better than just a restaurant. This gives the audience the basis of imagination and makes their spirit more invested.

3: use real scenes in life.

This will make you better tell stories, because that's what you have lived through, and you can learn faster. Similarly, other people can't easily steal your story, because all the details are closely related to your life.

4: self mockery.

Talking about your own difficulties, confusion or even ignorance, people will like you when you laugh at yourself, because they see their own shadow on your weakness.

5: different degrees of gravity

Emphasize that adjectives and verbs in your story make them sound more interesting. Add stress after adjectives and verbs to see how your description becomes more interesting.

6: do not stick to the original story.

Maybe you have told a story several times, remember the deliberate recollection, and let the same story have different length in different time periods. Don't memorize your story sentence by sentence. Every time you tell a story, you don't have to speak every word. You can easily change the length of stories by adding or compressing details.

7: don't forget the purpose of the story.

Besides telling stories alone, you need to use stories to depict and Chen Ming's views in public speaking. Remember to keep your story relevant to the theme of the speech, otherwise the story will be told. One good news is that the secret of sales is invariable, that is, to tell a good story. It's as simple as that. Stories can achieve sales. A better news is that storytelling is a natural gift for us, and we all know what to do. In fact, this talent is so ingrained in us that there is also a gene called FOXP2 in its genome.

This gene was discovered by Professor Anthony Monaco and his research team at University of Oxford in 2001. Now, scientists believe that there is a group of genes that enable humans to have language and narrative abilities, and the FOXP2 gene is just the first such gene discovered. Specifically, the FOXP2 gene enables humans to express words quickly and accurately on the body and nerves. It may also be related to the use of complex sentence structures.

From the cellular level, we are all natural storytelling people. So, if we can tell stories, and storytelling is very important for sales, why are some people better at selling their products and ideas than others? This is very similar to running. We all know how to run, but only a few people can run down a mile in four minutes.

The difference between those excellent runners and other people is that running masters know how to burst from inside to outside to run. They know how to take every step, how to mobilize every muscle at every step and how to combine them to achieve goals. If we want to persuade others well, we must understand the story telling in the same way.