"JEANSWEST &#34" Leads China'S Casual Wear Brand.

JEANSWEST's favorite summer short T

Summer charm can not resist, wear a cool short sleeved T-shirt to accept the baptism of the sun, happy show themselves.

Nautical elements bring new inspiration to women. The short sleeved T-shirts of women's clothing express their longing for voyage in the sea with bright yellow, fresh blue and mature green.

Every young girl has fantasized that she can have a wonderful magic story in her childhood.

At the same time, the fashionable elements such as printing, flashing powder, rust flower and scalding stone also add new vitality to the hot short sleeved T-shirt, and choose natural birds and flowers that are full of tropical flavor, and combine the different styles, tailoring and colourful colors to bring out the rich natural breath.

Sunshine, seaside and skiing are the key words in summer. The highlight of this season is the relaxed and relaxed attitude in summer.

The use of large printing, horizontal and POLO style to highlight the sense of leisure, color is dominated by a soft pink system, shaping a healthy sunshine, enjoy the charm of life image of men.

The hot weather is even more exciting to boys' enthusiasm for sports. Men's short sleeved T-shirt is the essential function of sports and leisure, and the most essential function is fast drying cloth used in summer wear.

This summer, let's say goodbye to the sweat and enjoy the sports. With the very popular bright colors, we can embellish the details of the clothes, hit the color blocks and bring out the sense of movement. The style design and fabric are more functional.

Brand strategy analysis of leading JEANSWEST brand of Chinese casual wear

Yang Xun, chairman of JEANSWEST International (Hongkong) Co., Ltd.

JEANSWEST International (Hongkong) Limited is one of Asia's largest garment manufacturing and export trade Affiliated Companies of Hongkong sun group.

Hongkong Asahi group has more than 80 directly affiliated companies and employs more than 30 thousand people.

Its business scope includes garment manufacturing, trade, retail, real estate and financial investment.

In Hongkong, mainland China, Kampuchea and Vietnam, there are factories specializing in garment export.

In China and Australia, there are wholesale and retail businesses, and the main brand is "JEANSWEST" JEANSWEST.

There are more than 2000 retail chains in China and Australia.

In Hongkong, Singapore, the United States and Mainland China, they have real estate investment and financial services.

In August 2006, JEANSWEST brand casual wear was awarded the "leading brand of Chinese garment industry in 2006".

In September 2006, JEANSWEST supported the hope project with the China Youth Development Foundation and won the first "Social Welfare Demonstration Project" Best Partner Award.

In October 2006, JEANSWEST brand was awarded the "most popular brand award" issued by Specialized Committee in 2006.

In November 2006, Mr. Yang Xun, chairman of JEANSWEST International (Hongkong) Limited, won the honorable title of "Paramount news personage".

In April 2007, JEANSWEST brand casual wear was awarded the pioneer brand award of 2006 China pioneer brand list casual wear.

In July 2007, Mr. Yang Xun, chairman of JEANSWEST International (Hongkong) Limited, won the award of "ten meritorious entrepreneurs".

In October 2007, JEANSWEST brand casual wear was awarded the 2007 most influential fashion brand award in China.

In January 2008, JEANSWEST brand casual wear was awarded the most competitive brand award of Chinese casual wear.

In March 2008, JEANSWEST activated the dream project to win the dream of "ten major marketing news events in China's apparel industry" award. 2007.

In March 2008, JEANSWEST was awarded the "China Charity Award 2007 most loving foreign enterprises" Nomination award.

In September 2008, JEANSWEST won the "500 most valuable brand award in Asia".

Today, JEANSWEST has opened more than 1800 stores in more than 20 provinces and cities, and now has the largest sales network of casual wear in China.

To this day, JEANSWEST, which has always been popular with young people, has been living in the forefront of domestic casual wear.

JEANSWEST's total sales in 2007 exceeded 3 billion yuan, and its sales continued to keep double-digit growth for many years.

It is estimated that JEANSWEST will achieve a grand plan of selling more than 10 billion yuan in the Chinese market by 2014.

Brand positioning -- with the popularity of "famous brand" as its position, JEANSWEST is an ordinary clothing brand with connotation and personality.

In the age of expressing true self, JEANSWEST's inadvertent personality has made its brand unique attraction.

JEANSWEST's business philosophy is "popularization of famous brands". "Famous brand" is something that the public agrees, but only a few people can have.

And "Popularization" is what most people can have.

JEANSWEST attracts customers by wearing "easy to get value" and easy to wear.

It is an international leisure wear brand that every Chinese can afford to consume. With the market strategy of "value for money", through the strong management system and excellent cost control within the enterprise, the best quality and best price can be returned to the customers, giving consumers the goods and services that are worth the money.

The success of JEANSWEST not only sets a unique example for the casual wear brand, but also demonstrates the keen sense of market touch and the distinct brand orientation. It has become the fact that the core competitiveness of enterprises has become a reality.

Brand promotion -- a way to interact and give back to society.

With the brand new publicity strategy, JEANSWEST has not only launched the slogan "real, more brilliant, JEANSWEST".

At the same time, JEANSWEST develops various styles of fashion casual wear series with the design style of "close to the trend".

With the different seasons, the key single products such as T-shirts, coats, sweaters, down garments, jeans, shorts and casual pants will be launched to cater for the different needs of consumers.

In terms of marketing, JEANSWEST has implemented and guided and inspired consumers with the latent brand concept of "famous brand popularization" and "value for money".

JEANSWEST regularly promotes shop promotion activities, sends SMS and e-mail publicity to VIP customers, and promotes mutual promotion of brands, giving consumers more benefits and further enhancing consumer loyalty to JEANSWEST brand.

At the same time, JEANSWEST focuses its brand promotion on activities that young people like. For example, in cooperation with the China Apparel Association and the China Fashion Designers Association, the sixteen China JEANSWEST cup casual wear design competition has been held for the first time. It has been highly praised in the fashion design industry. It is a high level event in the field of domestic casual wear design, attracting many young people to participate in it.

The competition aims to nurture and encourage the new generation of fashion designers to create creative talents, enhance the value of young designers, provide a broader space for young people to develop, and promote the all-round development of Chinese casual wear.

At the same time, a series of activities such as "JEANSWEST charity song festival", "JEANSWEST supernova" and "national extreme sports masters competition" will be held to provide young people with a platform to demonstrate their potential, exchange and learn experience. The brand concept, which embodies the social value as the core, affects every JEANSWEST customer.

In addition, in brand promotion and image maintenance, JEANSWEST did not specifically seek the image spokesperson, but to use these funds for charity.

While actively creating material wealth for the society, JEANSWEST also pays no attention to giving back to society. It has long devoted itself to public welfare undertakings and participated in various activities organized by the China Youth Development Foundation.

So far, JEANSWEST has donated nearly 30 million yuan to support the cause of public welfare education.

From 1998 to 2007, we donated 7 million yuan to the hope project, and donated 29 JEANSWEST hope primary schools in 29 provinces and autonomous regions such as Sichuan, Gansu, Hunan and Jiangxi.

In July 2005, JEANSWEST set up a JEANSWEST student aid fund at a cost of 9 million yuan.

The fund is a special fund set up for college students who have excellent quality and family difficulties. They are distributed in 24 universities in 16 provinces (cities), such as Beijing, Shanghai, Shandong and Liaoning.

In 2007, JEANSWEST donated 9 million yuan to increase the total amount of JEANSWEST student aid fund to 18 million yuan.

In February 2007, JEANSWEST and the China Youth Development Foundation jointly implemented the JEANSWEST hope teacher plan, and spent 3 million yuan to set up the JEANSWEST hope teacher fund for the plan. It has made positive efforts and contributions to improve the conditions of running schools in poor areas, support the construction of hope primary schools, and achieve universal nine year compulsory education.

In May 2008, JEANSWEST, which has always been a public spirited enterprise and gave back to society, learned that after the devastating earthquake in Wenchuan, Sichuan, a total of more than 1700 JEANSWEST shops jointly launched the donation activities of "caring for Sichuan and offering love". The donation of 10% of total sales for 4 consecutive days in May 15th -18 and a large quantity of clothing donated to Sichuan earthquake stricken areas.

After 4 days of joint efforts, JEANSWEST stores donated more than 3 million 520 thousand yuan in total, while more than 9000 employees, franchisees and suppliers of JEANSWEST donated more than 260 yuan.

In addition, JEANSWEST's Hongkong Asahi Group donated more than 540 yuan to the disaster area, so JEANSWEST donated a total of more than 10 million yuan.

While actively creating wealth for society, JEANSWEST has gained the recognition of the community from the sincerity of giving back to society.

Brand assurance -- win by quality

JEANSWEST's brand management strategy is to put resources on the promotion of product quality, strive to win the quality, and use this more direct feedback to benefit customers.

JEANSWEST JEANSWEST Clothing Co., Ltd. of Shanghai was awarded the "ISO 9002 quality assurance certificate" in May 1998, becoming the first Chinese retailing garment industry to receive this certificate.

The main supplier of JEANSWEST, Lijia Industrial Co., Ltd. was awarded the ISO 9001 certificate of quality in July 1995.

Dalong garment factory (Huizhou) Limited, the main manufacturer of JEANSWEST trousers, was awarded the ISO 9002 quality assurance certificate in April 1994, and has been awarded the certificate of exemption from import and export commodities for four consecutive times from September 1996 to 2005.

The main production plant of JEANSWEST sweater, Taizhou Jue Bai Garments Co., Ltd., the main production plant of casual trousers, Hebei jatar Garments Co., Ltd., Nanjing Jiangda Clothing Co., Ltd. and Hubei Chang Jin Garments Co., Ltd. have also won the ISO 9002 quality assurance certificate.

JEANSWEST also requires them to establish a quality assurance system in accordance with the requirements of the ISO 9000 quality management system in order to ensure the quality of the products and meet the requirements of environmental protection, so as to reflect the responsibilities of JEANSWEST and partners to the society and consumers.

In 2007, JEANSWEST took the lead in the establishment of the CSC9000T social responsibility management system in the textile and garment industry. It improved the 10 main areas of the standard, implemented various measures to improve productivity, and set a weekly average of 47.68 minimum working hours, giving economic benefits and social benefits.

The driving effect of CSC9000T social responsibility management system on improving labor productivity has become a new indicator for measuring the "available hours" in the textile and garment industry.

Over the years, JEANSWEST International (Hongkong) Co., Ltd. has been running brand management of the entire enterprise with distinct brand positioning, unique brand promotion methods and strict brand guarantee.

Through this scientific brand management mode, JEANSWEST has become a leader in the apparel industry and has made important contributions to the development of China's garment industry.