China'S Footwear Industry: Integrating Global Resources And Developing Markets To Upgrade

"How to make full use of international resources to enhance brand connotation and expand broader market is the key to upgrading China's footwear industry."

At the fourth China International Footwear exposition held in Beijing recently, the Secretary General of the Beijing international footwear exposition Li Yan made such a judgement.

A series of internationalization measures of Chinese shoe enterprises coincide with Li Yan's judgment.

In May 23rd this year, BELLE listed on the main board of Hongkong, issuing nearly 1 billion 400 million shares at HK $6.2 on offer, raising 1 billion 100 million US dollars, freezing funds up to HK $446 billion, surpassing last year's largest global offering activity, ICBC's HK $415 billion 600 million record, setting up the most frozen fund in Hongkong stock market.

In July, AOKANG group, the largest private enterprise in China's footwear industry, announced that the three major international branches of AOKANG, the United States, India and Hongkong, started at the same time, and all employees were employed locally to fully implement AOKANG's "localization strategy overseas".

It is reported that AOKANG has established five sales centers in Japan, the United States, Russia, Italy and Spain, and has set up shoe design centers in Milan.

Earlier, in 1998, Italy's three famous shoemaking enterprises were happy to work for the brand of the brand. After building the first export of national brands, sun Da set up marketing agencies in the United States, Brazil, Cuba and other countries and regions.

Zhang Shuhua, director of the China Leather Association, said: "a series of initiatives, such as financing overseas markets, OEM strategic cooperation, and seeking overseas foundry, show that Chinese shoe companies are making use of global resources to enhance their value."