Seven Opportunities For Brand Socialization

Destroying an old world will also spawn a new world.

To become an advertising and disseminate new world, consider the following opportunities:

The first is to become a social media and Internet parasitic brand marketing company.

Recently, Buddy Media, Vitrue Media and Context Optional, which are frequently favored by capital and brand, are just such newcomers.

They are all built on Facebook, and the core business is help.

The two is to become a social media symbiotic partner.

IPG group, one of the four largest advertising companies in the world, was betting on Facebook in 2006 due to its slow half in the search age than WPP and the public lion group.

The investment is only 5 million US dollars, and we are fully committed to the development of Facebook advertising system and promotion of brand customers.

Over the past few years, not only has IPG narrowed the gap between the three major competitors in the digital marketing Xinjiang area, it has brought considerable business income, and its investment income has been enormous, and its Facebook stock valuation has exceeded $300 million.

Establishing a stock ownership symbiotic relationship beyond simple launch and content marketing is one of the growth strategies that large advertising groups can think about.

Three is to become "Amoy brand" factory "Amoy brand" refers to the establishment of the original brand based on the Internet.

The reason why it is called "Amoy brand" is that Taobao has been a dominant company in the field of e-commerce. Many Internet B2C original brands are also rising by Taobao, such as wheat bags, green boxes and European brands.

For the industries with low brand concentration or the need to customize the brand new products for the younger generation of the Internet, a new marketing company with rich brand operation experience, social networking and internet promotion experience and technological development capability has become a huge opportunity for the "brand name" workshops.

Today, with the tide of socialization and numerous group buying and large-scale B2C platforms already being large-scale, today, the whole network can be electronic business.

As a result, marketing companies can pform themselves into "Amoy brands" owners or equity companies.

If the establishment of a traditional brand may take at least 3-5 years, then the "Amoy brand" that injections of social and commercial genes can only be built in 6-9 months.

The four is to become the operator of social electricity providers.

If it has not become the resources and capabilities of the "Amoy brand" owners, it can also consider helping traditional brands to promote e-commerce, and even establish the ability of socialized e-commerce providers.

Socialized electricity providers include the seamless integration of social media and network platforms, including the organization of traffic and the establishment of user loyalty programs on the platform of e-commerce.

It's an attempt like fan guest.

The five is to become the producer and disseminate operator of social video.

Popular saying is "micro film" operation.

"Micro movie" is different from virus video. It is also different from the lengthened version of TVC. It has both the self dissemination of virus video and the excellent production of TVC. At the same time, it needs to integrate the brand and product demands into a good story.

Moreover, the theme must be the core values of the brand, and it can affect the audience's mood and help the brand establish emotional ties with the audience.

The typical works of the past two years are Chevrolet Cruz's old boy and JEEP's "no story without life."

"Microfilm" provides the advertising industry with a brand new creative space and business opportunities.

In addition to the "micro film", the brand network premiere and the independent play will be a bigger opportunity.

Six is to become a brand social fans management, data monitoring and statistical analysis platform.

Klout, a capital concern, is a service provider that measures brand fans' influence on Twitter, LinkedIn and Facebook.

It is said that this platform can manage fans hierarchically, customize the brand experience, formulate appropriate loyalty plans and targeted marketing activities.

The seven is to become the gold digger of the Internet open platform.

Opening up is the only way to socialized Internet.

The openness of the mainstream platform also determines the degree of socialization of the Internet as a whole. Openness will form several interconnected galaxies which are highly socialized.

Building an advertising and marketing system within the galaxy is also a new business opportunity. Tencent's Q+ and QQ Connect will breed a number of service companies that are marketing.

Each area mentioned above is enough to generate 3-5 companies worth more than 1 billion yuan.

These opportunity catchers have emerged in the US, and there seems to be little concern in China, at least no special energy players.

When entrepreneurs are concerned about social networking opportunities for gold rush, don't forget that the industry chain that supports gold diggers is perhaps a neglected gold mine.