2012 China Shanghai Shoe Leather Exhibition Welcomes The 100Th Anniversary.
The 100 session is a time for people to be sentiments and recalling the past. The 100 session is a starting point for inspiring and thinking about the future. The 100 is a challenge rather than an intoxication, rather an enterprising rather than a continuation.
In 2012,
Leather shoes exhibition in Shanghai, China
Celebrate the 100th birthday
Shanghai shoe leather exhibition is committed to building a win-win platform for the circulation development and market prosperity of leather industry in China, so as to promote domestic and foreign shoe leather brand to deepen the Chinese market, and work together to build a high fashion and high starting point for leather industry in China.
In pursuit of the footprints of history, Shanghai shoe leather exhibition and industrial development are interlinked.
In 1953, the Chinese department store fair was held for the first time as an important part of the fair.
In the era of commodity shortage, the two annual exhibition of shoes and hats has played an important role in promoting commodity circulation among all provinces and regions and ensuring market supply.
After the reform and opening up, with the great abundance of social commodities, the escalating consumption level and the increasingly diversified consumption structure, the shoe and hat exhibition was separated from the Department Store fair and held independently, and was endowed with new connotation and vitality, and gradually evolved into the annual exhibition of leather shoes exhibition in Shanghai, China.
In 2012, the shoe industry exhibition of China footwear industry in Shanghai welcomed the 100th anniversary.
Adhering to deep historical accumulation and turning to numerous independent innovations, the leather shoes exhibition of China footwear industry in Shanghai has realized the evolution from the supply of planned commodities to the docking of production and marketing in the new era; it records the continuous upgrading of "made in China" from primary products to branded products.
Driven by the vigorous development of the leather industry in China's footwear industry, in recent years, the leather shoes exhibition of China footwear industry in Shanghai has continuously created new concepts, launched new brands, led the new trend, created new markets, and provided new business opportunities. Every trade fair has gathered, famous products gathered, and pactions have been active and extensive.
Standing at a new starting point, the 100th Shanghai shoe industry leather exhibition is responsible for its mission.
Create brilliance again
。
"Everything for the Chinese market" is the theme of Shanghai shoe leather exhibition, and it is also an industry mission.
As the largest footwear producer and consumer country in the world, the market space of China is amazing. But the huge market also has a series of problems, such as uneven regional development, uneven brand level, asymmetric terminal sales channels, and price competition.
In order to improve the competitive environment of the footwear industry, and constantly enhance the brand's independent research and development level, brand awareness, resource integration ability and internationalization degree, the footwear industry exhibition of Shanghai footwear industry insists on "all for the Chinese market", adhering to the professionalism spirit of "professional quality exhibition", constantly adjusting and optimizing the exhibition, enhancing the value and innovative forms, and building a communication platform for high-end brands, department stores, large chain shoe city, high-quality channel providers at home and abroad through comprehensive display, forum, selection, field docking, salon interaction, data dissemination and three-dimensional dissemination, so as to promote win-win cooperation.
Then.
The 100th Shanghai footwear exhibition will bring us a new surprise -- 2012 "international shoe leather week".
During this period, the 100th anniversary celebration, the China department store business summit, the China retail chain shoe City Summit Forum, the chain shoes city council meeting, the excellent brand award and the Award Presentation Conference, the channel buyer special docking meeting, the electronic commerce summit, the shoe industry leather goods CEO summit, the commodity plan and the purchase (International buyer) seminar, the international shoe industry leather industry creativity salon, 2012 "dream illusion" theme shoe industry leather fashion announcement will be splendid.
It is reported that the important representatives of the member units of the China general merchandise business association are all present to discuss cooperation, including more than 1000 department stores in 31 provinces, autonomous regions and municipalities directly under the central government, more than 60 provincial and municipal department stores, trade unions and cross regional Federation of department stores.
At the same time, more than 500 professional chain shoe city professional audience mainly brand shoes and leather goods as the main business, is independent of the department store system, another future "Suning Guo Mei" format, with agents, channels, brands three identities, more opportunities for cooperation.
Shanghai Baicheng Business Service Co., Ltd., with its 12 offices nationwide and deep tillage market for many years, has integrated more than 10000 mature agents and franchisees to carry out offline docking. Meanwhile, it has also organized a dialogue between the e-commerce giant and the brand enterprises, such as the excellent purchase network, good entertainment, etc.
Emerging mode
Integration with traditional channels.
At the same time, international renowned designers, fashion buyers, first-line media and other legions will also gather in Shanghai.
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