The Market Potential Of Children'S Shoes Is Multiplied By &Nbsp, And The "Doll" Is Blowing All Over The Country.

In September 14th, friends of 80 and 90 probably had such feelings, and there was such a complaint. "Compared with themselves, every child now lives like an emperor."

Yes, with the improvement of living standards, people are constantly shifting their attention to their children, not only to protect their children's life, but also to dress their children from childhood.

Subdividing China's children's shoes Market

According to authoritative statistics, 420 million of children in China are 0-16 years old, and each child buys at least 3 pairs of shoes a year. If each pair of shoes sells for 40 yuan on average, it will generate 50 billion of the super market.

At present, although many brands of children's shoes market, but in the field of youth sports equipment, there has never been a strong leading brand, and a huge market opportunity has emerged.

At present, China has a population of over 300 million, with a total consumption value of over 100 billion yuan.

This is a long and stable market.

And there are only 300 children specializing in children's clothing in the market, less than 0.5% of the total number of clothing manufacturers in the country.

This shows that China's children's wear market still has a large demand, which will be very conducive to the rapid development of children's wear industry.

Industry experts say children's shoes market is a relatively special industry, and is also a potential industry.

Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses.

Such as Guangdong Guangzhou, Sihui, Zhongshan, Qingyuan, Dongguan and other places of children's shoes not only in domestic sales, but also exported to Europe and the United States and other places.

According to statistics, infant products have nearly about 38000000000 market capacity each year.

Nowadays, people's living standard is getting higher and higher. Parents invest more and more in their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative. Therefore, the market development space of children's shoes will increase year by year.

Children's shoes, market tricks, constant sword means new marketing.

As the market of children's shoes is constantly concerned by businesses, all kinds of marketing methods also play a big role in the footwear industry, and their momentum is no less than the agitation of adult shoes and clothes.

And truly win in this marketing storm, depends on the precise marketing strategy.

Obviously, some children's shoe brands have grasped the strategy of winning.

A few days ago, ABC, a leading brand of children's shoes, launched a new advertising film on CCTV children's channel, Golden Eagle cartoon and provincial children's TV.

It is reported that the new advertising film around the "discovery" and "explore" two main lines of development, about a group of innocent children, adventure in the fantasy space adventure, the courage to face the difficulties and difficulties in the process, and ultimately under the care of ABC shock-absorbing shoes and other products, the success should be a variety of challenges, carefree exploration of the unknown world.

Advertising shows children's courage and strength, and highlights the excellent performance and function of ABC brand products. It reflects the brand concept of ABC brand "child care a small step, a big step in the world" and the brand proposition of "love".

This advertisement focuses on the nature of children's exploration of nature and the process of expressing their children's growing up, especially the creative sources of advertisements and the multiple elements displayed in the pictures.

Industry analysts pointed out that this ABC borrowed Hollywood blockbuster inspired children's brand advertising filming, for the domestic advertising industry will also have a good promotional effect.

Although the sales channels of Chinese children's shoes are still in the initial stage and the level is relatively low, the Chinese children's shoes industry has begun to enter the field of brand competition.