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The Clothing Industry Of Middle And Old People Can Be So Beautiful.

2011/10/1 9:17:00 41

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Clothing For Middle-Aged And Elderly People Can Be This Way.

There is no lack of beauty in life. What is lacking is the eye for beauty.

In real life, old age is mentioned.

clothing

You will immediately think of those large, dark colors.

"This is actually wrong.

The middle aged and the elderly are integrating into the fashion circle. Reasonable and fashionable clothing collocation can better show their taste and character.

stay

stone lion

At the age of 25, Ceng Qinghe, a fashion designer, has a unique view of middle-aged and elderly clothing.

"With the improvement of living standards, middle-aged and old people begin to pay attention to their image. Morning exercise, fitness dance and weight loss have become part of their lives.

They are well proportioned, so that they dress well. Good quality, tailored and fashionable clothing are gradually favored by the elderly. "

Talking about the middle-aged and old clothes, Zeng Qing He said that he was right and wise.

He said that in the past, it was difficult to buy clothes for the middle-aged and the elderly. Nowadays, there are boutiques and boutiques everywhere in the shopping malls and supermarkets in the city. Most of the shops are young consumer groups, while the clothing stores of the elderly are very poor, especially those worn by people over the age of 70.

Their clothes seem to be "forgotten corners".

They are not old fashioned, they are single varieties and few yards, and there are few shops selling clothing for the elderly.

And it is based on the attention of the elderly clothing, Zeng Qinghe and the main middle and old people's casual pants, Costa Bali costumes hit the complementary sparks of cooperation.

Zeng Qinghe is a local designer of Shishi.

In 2009, the young man began to develop leisure trousers for middle-aged and elderly in the famous clothing brand Heng Yuan Xiang.

"Young people are going to design the elderly.

Casual pants

Not only to communicate with customers, but also to communicate with this unique consumer group. "

In order to listen to the clothing requirements of the middle-aged and elderly people, Zeng Qing River often went to the park early, and went to the square to watch the middle and old people doing aerobics in the evening.

"Often customers have their own pants to do, but I think, as the creator of the designer, has the vision and experience is the most important, such works can be convincing, in order to grasp the market."

In today's market with many brands of clothing, how can we make the middle-aged and elderly casual pants stand out? "In the ever-changing fashion design field, the style must be different, but also follow the trend, and let the customers have the courage to place orders. The designer's work is more important."

Zeng Qinghe said frankly, how to attract consumers, he chose the principle of "design closeness", so that the design awakes the desire of middle-aged and elderly people for clothes.

Especially now, such as red, purple and other bright colors that make people more intelligent, middle-aged and elderly people dare not try to wear it, the popularity of the designer surprised.

In the mind of Zeng Qinghe, such a picture was conceived in countless times.

soft

In the melodious music, a group of middle-aged and old people are dancing. Their faces are full of smiles, and the fashionable clothes reflect their pursuit of good health and longevity.

"In the realm of costume design, there are only minors and adults."

In the view of Zeng Qing River, the aging of population is an indisputable fact. In the future, there will be more and more elderly consumer groups, but at present, the market tends to be younger, and the clothing needed by the elderly is less and less, resulting in a blank market.

There is no shortage of market for middle-aged and old age, but how to cultivate the eyes of the market has become a top priority for middle aged and elderly clothing enterprises.