Rely On Information Technology To Promote Garment Retail Industry Innovation

On November 11th, Li Yan, chief executive of the top quality discount company, told Tencent science and technology interview that the top grade discount has begun to strengthen the user experience with the help of Pad and other mobile Internet terminals. He believes that traditional formats should not stick to the conventional rules and expand the scale blindly. We should actively adopt information technology and products to continuously enhance the competitiveness of enterprises, so as to satisfy consumers' demand for continuous shopping and continue to move forward under the impact of the electricity supplier.

Self built R & D company put Pad into apparel retailing for the first time.

Li Yan said that top grade discounts have already allocated a dedicated Pad to some of the stores, which is a revolution in clothing and department stores.

This is another bold attempt after three years ago, when the top grade discount began to use PDA equipment.

After reloading Pad, the shopping guide can more effectively query and input product information, provide more information about commodity prices and stockings, and once again improve the shopping experience of consumers.

Unlike other companies who are keen on buying and shaping solutions, the information-based reform of top grade discounts comes from their continuous deduction of information technology. As early as 3 years ago, Li Yan set up a technology research and development company, top quality technology company, which specializes in the frontiers of research in the field of consumption. This company started research and development of Pad products at the beginning of its establishment, so when the competitors did not let Pad enter into the field of clothing retailing, the top grade discounts had already put the molded products into use.

When it comes to the cost of replacing Pad, Li Yan said that the cost of hardware can only be recovered in half a year, and the cost of R & D can only be recovered in 2 to 3 years.

At the same time, he disclosed that top quality technology has become a national high-tech enterprise, and will not rule out the promotion of top quality technology to other retail business department stores in the future.

From end to cloud unified data platform spawned information revolution

It is reported that top grade discount Pad is mainly used to solve the collection of commodity data and the sale of goods on the spot.

The supplier distributes the products and the employees place the articles.

The staff input the goods data of each store through Pad, in this process, the shopping guide can directly become the data access operator, while the top grade discounts 6000 salesmen, each person's data is butt joint to the same system.

If Pad is the end, then the background system is the top grade discount cloud, so the top discount can quickly realize the seamless handover of Pad to PDA. The reason is that the top grade discount has already implemented a unified data platform.

This platform is also the starting point of the discount information and network.

After truly understanding the value of information technology, top grade discounts no longer passively like the other retailers in the apparel industry as the recipients of information technology, and take the initiative to participate in and lead the information pformation of the industry.

Li Yan said that the informatization and networking of top grade discounts are complementary to each other. It is very difficult for the innovation in the field of clothing retailing to leave these two points. The adoption of Pad is also worth mentioning in the field of electric business. In the final analysis, these two elements still depend.

Increase investment in electricity providers will be committed to innovative services

Talking about the more and more popular e-commerce, Li Yan also has his own view. He disclosed that he has participated in the top 50 business conference in North America, 48 of which are entity stores. In China, most of the electricity suppliers are entities without entities. Many of them are subject to the pressure of performance and constantly expand their original fields. But they are unable to conduct real research and analysis of the newly developed areas, and only adopt the price war.

He said that the clothing industry is different from other industries. Seasonal styles and even the size and position of buttons zippers can produce a huge butterfly effect.

Unlike 3C and Book channels, the maintenance and operation of garment channels also requires more skills and experience.

Although the entity store is the focus of the top grade discount, Li Yan still has great interest in the electricity supplier. The top quality discount of the data unified platform has been one of the earliest enterprises to enter the electricity business in the clothing retailing industry.

He said that this year, besides official shopping websites, Shangpin began to try and Taobao mall activities to increase sales.

This year's Taobao singles Festival, top grade discount will have a lot of input.

Speaking of the future, Li Yan said that experiencing the economic innovation service is the theme of the clothing retailing field. The application of Pad and the input of the electric business are all the means to improve the self competitiveness of top grade discounts.

With regard to logistics information flow and capital flow, top grade discounts will be continuously innovating.