Clothing Brand Seven Wolves: From "Wholesale" To "Retail" Pformation
The seven wolves are mainly engaged in the design, manufacture and sale of clothing and clothing products, and their products are men's casual wear.
The company is the leader of the domestic casual wear industry. The leading products of men's casual wear market share are among the best. The "seven wolves" brand has a high market reputation.
For seven consecutive years, the "seven wolf" brand jacket has been listed in the market of similar products.
Occupancy rate
The first.
Today's investment in online analysts shows that the forecast value of the company's comprehensive earnings per share for 2011-2013 years is 1.42 yuan, 1.87 yuan, and 2.42 yuan respectively, corresponding to 28 times, 22 times and 17 times of the dynamic P / E ratio.
The company has formed a set of current development trends and brand positioning in line with the current casual wear market.
brand
Business mode.
In order to meet the diverse needs of different types of consumers, the company has formed seven brands including Saint worth, black label, red label, green label, blue label, women's wear and children's wear.
At present, the "red label", "green label" and "black label" are the main selling force of the company. In 2011 1-6, they contributed about 90% of the main business revenue.
"Black label" is a series of brands promoted by the company this year, which is more suitable for the market, and the order will be in good condition.
The focus of Future Ltd will be on the flagship series of red label, green label and black label. The proportion of future black label and red label will increase. The adjustment of product mix will increase the average unit price and increase the single store revenue.
In November 7, 2011, the company issued a private equity issuance plan for marketing network.
optimization
Project.
The company's new issuance will be used to open 1200 new stores in the country, including 360 new outlets, 840 new stores, 200 new flagship stores, 1000 newly opened stores, and plans to purchase flagship stores and 40 stores and 50 stores.
According to Anxin securities, after the completion of the investment and investment project, the proportion of the company's Direct stores and large area shops has been promoted, which helps the company to enhance the control and control ability of the terminal channels, and speed up the pformation from "wholesale" to "retail" from the channel.
In May last year, the e-commerce project jointly launched by IBM and the company officially launched, and launched the first business cloud platform solution in the industry.
The second stage of the company's business cloud platform is "independent mall construction" - creating its own e-commerce platform, which is better than the previous Taobao platform to reflect the unique brand concept, commodity concept and service concept of the seven wolves.
With the construction of the independent mall, the company will also launch corresponding new brand series, but there will not be large scale investment in the platform.
Shanghai securities expects that the sales revenue of e-commerce will reach 100 million yuan in 2011.
Anxin securities maintained its earnings per share in 2011 (before dilution) to 1.37 yuan, and raised the 2012-2013 year earnings per share (before dilution) to 1.91 yuan and 2.56 yuan respectively, maintaining the "-A increase" investment rating and raising the target price of 12 months to 47 yuan.
Risk factors: if the sales of autumn and winter clothing are not good this year, it will affect the autumn and winter of 2012.
Order amount
That will make next year's performance lower than expected.
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